Tracking
Redirect
HTTP-level forwarding from ad-click to offer URL via the tracker.
A redirect is an HTTP 302 (sometimes meta refresh) that forwards a click from the ad-network's outbound URL through the tracker to the offer or LP. Each hop loses ~50–150ms and a small percentage of users (mobile bounce). Modern trackers offer 'direct-tracking' modes (LP loads from your domain, tracker logs via JS or pixel + postback) to skip the redirect — Facebook Ads explicitly penalizes redirects in delivery scoring.
Example
User clicks Taboola ad → 302 to tracker.example.com/click?id=42 → 302 to offer.com/?cid=tk_8f2a91. Two redirects, ~180ms latency, 4% of mobile users bounce on the chain.