Creative
Testimonial ad
Customer-testimonial-led ad copy or video.
A testimonial ad leads with a real-customer quote or video review. FTC's 'Endorsement Guides' (16 CFR Part 255) require testimonials to reflect typical results, with a clear disclosure if results vary. Networks (Taboola, Outbrain, Meta, Google) all enforce this — ads with cherry-picked '$50,000 in 30 days' testimonials get rejected; ads with verified-customer-language and a disclosure pass.
Example
Joint-supplement testimonial ad: '"I was skeptical but my hip pain stopped within 3 weeks" — Linda, 64, Phoenix' with substantiation on file at the advertiser. Clears Outbrain compliance review on first submission.