Creative
VSL funnel
Video-sales-letter prelander → checkout funnel — popular in nutra and biz-opp.
A VSL (video sales letter) funnel is a long-form video pitch (8–20 minutes, sometimes 30+) that walks the visitor through a problem story, a discovery moment, and a sales pitch. Closes by surfacing a checkout button at the climax. Dominant in biz-opp and nutra. CVR on a well-tuned VSL funnel can be 3–8% versus 1–2% on a static page. Trade-off: high production cost per VSL ($2K–$15K with talent) and very high creative-fatigue rate.
Example
Biz-opp VSL funnel at 14-minute runtime converts 4.2% on Outbrain US over 90 days, then drops to 1.8% as the same audience pool sees the VSL repeatedly — operator commissions a fresh VSL with a different presenter.