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ACCIONA | Sponsored native ad: 20 years of commitment to sustainability and innovation · Outbrain · AU
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20 years of commitment to sustainability and innovation

ACCIONA | Sponsored@acciona

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20 Years of Commitment to Sustainability and Innovation
After more than 80 years of history, we embarked on a new journey two decades ago: the ACCIONA brand was born, championing a visionary approach to sustainability long before it was a mainstream topic. Today, we continue to lead the charge towards a sustainable future, proving that business can be done differently.
In nature, sustainability is the balance of resources within an ecosystem. This fundamental truth predates us and gave us existence. Humans, however, need words to define concepts. Without the right words, we cannot think clearly, and without clear thinking, we cannot change our world.  That’s why the inclusion of “sustainability” in the Real Academia Española (Spanish Royal Academy) dictionary in 2014, driven by ACCIONA, was a significant milestone.  However, this term had already been part of our lexicon since it was first used at our Shareholders’ Meeting in 2005.
The generational transition, which occurred a year earlier, coincided almost exactly with the dawn of a new century, bringing new demands and uncertainties. Few could have predicted that the next twenty years would see rapid climate change, deep economic recessions, a global pandemic, and a war at Europe’s doorstep. During this time, another natural term became crucial:  adaptability .
This quality, fueled by continuous innovation, has positioned us as the world’s  leading renewable energy company , among other sustainable development milestones.
Today, we are a global company with a  social impact that extends beyond decarbonization , thanks to both the social dividends from our activities and initiatives like our  acciona.org foundation , which brings renewable energy and water to the world’s most disadvantaged and remote regions.
Isaac Newton once said that  if he saw further than others, it was because he stood on the shoulders of giants . This metaphor perfectly describes ACCIONA’s achievements and legacy over the nearly eighty years prior. In 2024, we celebrate twenty years of a new era and nearly a century of serving society.
At the start of the 21st century, the planet faced a crossroads. The  Kyoto Protocol , the first serious commitment to reducing greenhouse gases, was approved in 1997 but hadn’t yet taken effect. The word “crisis” comes from the Greek “krisis,” meaning a decisive moment. In this sense, those years were truly critical.  It was decision time.  With the generational shift embodied by José Manuel Entrecanales,  we believed the future had to be sustainable, or we would have no future as a species.
We not only planned to align our growth with  sustainability  but to build it upon that principle. Thus, it became the cornerstone of our strategy. This vision quickly turned into action. We unified our infrastructure, energy, and water sectors to serve this purpose. By 2007,  we had already avoided emitting 4.77 million tons of CO2 in a single year . By 2008, we were applying this vision in over thirty countries. During this period, we also established the  acciona.org foundation  to bolster our efforts in areas where other companies didn’t reach.
Our sustainability roadmap faced a  new crisis , this time economic rather than climatic. Here,  adaptability —defined as the ability to adapt to changing and uncertain scenarios and emerge stronger—became crucial for companies in the new century.  This difficult period reminded us of the positive social impact a company can and should have : being a key instrument of social and economic progress through business success.
In this context, as the Kyoto Protocol expired without substantial changes, doubling down on sustainability was particularly risky. When sustainability is just a buzzword, it’s the first to be sacrificed in tough times. At ACCIONA, we couldn’t abandon it because it was already our hallmark. Thus,  in 2010, we created our first Sustainability Master Plan  and dedicated more than a third of our profits to innovation, the only way to make sustainability viable over time.
After a five-year period that tested our vision and shook the foundations of the global economy, a moment of global awakening arrived. This refers to the economic recovery and, more importantly, the ambitious 2015  Paris Agreements  that endorsed the path we had embarked on ten years earlier. During this cycle, a historic change occurred:  renewable energy ceased to be alternative  and became the mainstay of the energy system.
While we waited for governments to begin implementing decarbonization measures to realize the Paris Agreements, we took two crucial steps on our path: in that same year, we  acquired a stake in Nordex , a leader in wind turbine manufacturing, and most importantly,  in 2016, we achieved carbon neutrality as a company . Additionally, we adopted a new motto that encompassed economic growth, ecological balance, and social progress: Business as Unusual, which has guided us ever since.
Over the previous fifteen years, we had been realizing our vision of a sustainable future despite numerous obstacles, both from navigating uncharted territory and dealing with various crises and regulatory changes. Now it was time to advance the main lines we had drawn in the fields of infrastructure, water, energy, and culture.
This period had its  challenges, such as the COVID crisis and the Ukraine war , but we applied the lessons learned and established ourselves as a global company with flagship projects worldwide: from the McIntyre Wind Farm to the Follo Line tunnel in Norway or the Cunningham megabattery park in the USA. Likewise, we began to explore other promising renewable energies like  green hydrogen .
I accept the  Information on data protection
Information on data protection
In compliance with Regulation (EU) 2016/679 on Data Protection and with other Data Protection regulations in force, you are hereby informed that your personal data shall be processed by  Acciona, S.A.  (hereinafter “ACCIONA”), whose identification data are as follows: Tax ID No. (NIF): A08001851; Address: Avenida de la Gran Vía de Hortaleza, 3, 28033 (Madrid); Tel. No.: +34 91 663 28 50; email: protecciondedatos@acciona.com. Your data shall be processed  in order to  send you information, through the subscription to our Newsletter through electronic means, regarding our latest technological innovation of ACCIONA´s initiative "EXPERIENCE".
The consent given by the data subject by indicating that they have read and accept this data protection information comprises the  lawfulness of processing . The data provide is your email address. If you fails to provide the required data, the subscription Request cannot be satisfied. We may also process your satisfaction or preferences, if you voluntarily respond to surveys. Data shall be  stored  until the elimination is requested.
In order to carry out our purpose, we may give  access  to your data to service providers (such as technology service providers) who assist us in fulfilling this purpose. Some of its service providers, may be located outside of the European Economic Area in territories that do not offer a level of data protection that is comparable to that of the European Union. In such cases, we transfer User data with appropriate safeguards and always ensuring the security of the same.
The data subject can exercise their  rights  of access to or rectification, erasure or portability of their data, and/or the restriction of or objection to the processing of such data, by contacting Acciona, S.A. by writing the Department of Data Protection located at Avenida de la Gran Vía de Hortaleza, 3, 28033 (Madrid) or by sending the form available in the link:
FORM
If we consider it necessary in order to be able to identify you, we may ask you for a copy of an identity document. Furthermore, at any time the data subject may withdraw the granted consent by contacting the aforementioned address and file a claim to the Supervisory Authority (Agencia Española de…
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