Skip to main content
mediabuyer
Saved
Jogia Diamonds | Sponsored native ad: Discover the Truth About Lab Grown Diamonds vs Natural Diamonds · Outbrain · AU
via mediabuyer
Visit page
First seen
May 8
Last seen
May 8

Discover the Truth About Lab Grown Diamonds vs Natural Diamonds

Jogia Diamonds | Sponsored@jogia

OutbrainE-commerce0d running
jogiadiamonds.com.au/blog/if-lab-grown-diamonds-ar…jogiadiamonds.com.au/blog/if-lab-grown-diamonds-ar…

Tech & routing

Redirect chain
2 hops
Language
English

Operated by

Company info pending

Operator graph

Operated by FOLLOW US ON FACEBOOK FOLLOW US ON INSTAGRAM Jogia Diamonds International Pty Ltd · runs 1 domains across 1 networks

See operator profile →

Funnel

Capture in progress

We're still capturing the landing-page funnel for this creative. Check back in ~48h.

Landing page intelligence

jogiadiamonds.com.au

Host

jogiadiamonds.com.au

Path

/blog/if-lab-grown-diamonds-are-better-stop-attacking-natural-diamonds/

Full URL

https://www.jogiadiamonds.com.au/blog/if-lab-grown-diamonds-are-better-stop-attacking-natural-diamonds/

Redirect chain

2 hops
  1. hop 1jogiadiamonds.com.au
  2. finaljogiadiamonds.com.au

Landing page snapshot

Landing page screenshot

Captured 2026-05-14

Tracking parameters

obOrigUrl
true

+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).

Tracking setup · Outbrain

Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.

?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}

Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}

Landing page text

Show landing page text

Visible text extracted from the advertiser's landing page · last fetched 2026-05-13

If Lab Grown Diamonds are Better, Stop Attacking Natural Diamonds!
Home
Information
back
Information
The Jogia Diamonds Difference
Easy Ordering
Interest Free Finance
Free Shipping
Return Policies
Upgrade Policy
Full Design Service
Included Extras
Jewellery Insurance
About Crossfire
Series Comparison
What is an Ideal Cut?
About
back
About
Overview
Policies
In the News
Website History
Trademarks
Diamonds
back
Diamonds
Buy Diamonds
Home
Crossfire & Signature Series Diamonds
International Selection Diamond Search
Lab Grown Diamond Search
Related links
Information on Fluorescence
Easy Ordering
Interest Free Finance
What is an Ideal Cut?
Series Comparison
Upgrade Policy
Engagement Rings
back
Engagement Rings
Start with a Setting
Start with a Diamond
Related Links
Full Design Service
Engagement Ring FAQ
Included Extras
Jewellery Insurance
Wedding
back
Wedding Rings
Ladies' Wedding Rings
Mens' Wedding Rings
Custom Design and Quotation Form
Earrings
back
Earrings
Home
Round Brilliant
Square
Oval Shape
Rectangular
Earrings FAQ
Special Request
Blog
back
Blog
Categories
Home
Buying Advice
Diamond Industry
Diamonds
Taking Care of Business
Popular Posts
White Gold vs Platinum
Fluorescence - From Foe to Friend?
How to Sell a Diamond Engagement Ring
Why Jewellery Valuations are Worthless
Wiki
back
Wiki
Wiki Index
Create New Entry
How to Post/Edit
Quality Guidelines
Editorial Control
Disclaimer
Testimonials
back
Testimonials
Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Contact
back
Contact
Contact Details
Email Us
Book an Appointment
1800 722 237
Australia's Oldest Internet Diamond Merchant
Menu
Home
Information
The Jogia Diamonds Difference
Easy Ordering
Interest Free Finance
Free Shipping
Return Policies
Upgrade Policy
Full Design Service
Included Extras
Jewellery Insurance
About Crossfire
Series Comparison
What is an Ideal Cut?
About
About Us
Overview
Policies
In the News
Website History
Trademarks
Diamonds
Buy Diamonds
Home
Crossfire & Signature Series Diamonds
International Selection Diamond Search
Lab Grown Diamond Search
Related Links
Information on Fluorescence
Easy Ordering
Interest Free Finance
What is an Ideal Cut?
Series Comparison
Upgrade Policy
Engagement Rings
Build Your Own Ring
Start with a Setting
Start with a Diamond
Related Links
Full Design Service
Engagement Ring FAQ
Included Extras
Jewellery Insurance
Wedding
Wedding Rings
Ladies' Wedding Rings
Mens' Wedding Rings
Custom Design and Quotation Form
Earrings
Home
Round Brilliant
Square
Oval Shape
Rectangular
Earrings FAQ
Special Request
Blog
Categories
Home
Buying Advice
Diamond Industry
Diamonds
Taking Care of Business
Popular Posts
White Gold vs Platinum
Fluorescence - From Foe to Friend?
How to Sell a Diamond Engagement Ring
Why Jewellery Valuations are Worthless
Wiki
Wiki Index
Create New Entry
How to Post/Edit
Quality Guidelines
Editorial Control
Disclaimer
Testimonials
Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Contact
Contact Us
Contact Details
Email Us
Book an Appointment
If Lab Grown Diamonds are Better, Stop Attacking Natural Diamonds!
Two of the biggest selling points that lab grown diamond advocates constantly promote are that lab grown diamonds are both “eco-friendly” and are ethical. However, despite these claims being repeated ad nauseum by those spruiking lab grown diamonds over their natural counterparts, these claims remain somewhat dubious – to the point where I really think the industry should do away with them all together and focus on the true benefits of lab grown diamonds.
The “Eco-Friendly” Choice
A few years back, when their popularity exploded, lab grown diamonds were promoted as “mining free”. However, last year, this was debunked , as growing diamonds requires graphite, methane and hydrogen, not to mention fuel for the electricity used – all of which need to be mined. That said, figures showing the carbon footprint of natural and lab grown diamonds are constantly being thrown around. Some recent ones include:
108.5 kilograms of CO2 per carat of natural diamonds from a 2021 report from Imperial College London.
160 kilograms of CO2 per carat of natural diamonds from an S&P Global report sponsored by The Diamond Producers Association.
Anywhere between 17 and 612 kilograms of CO2 per carat of lab grown diamonds from environmental consulting firm Sphera .
As you can see, there is still quite a bit of conjecture regarding the carbon footprint of both natural and lab grown diamonds. Given that the vast majority of lab grown diamonds are produced in either India or China, and the carbon footprint of producing one carat of polished diamond in these countries is 612kg and 523kg of C02 respectively, it may well be safe to say that natural diamonds are better for the environment – something that flies in the face of most lab grown diamond advocates!
Above: A coal powered power plant in China, no doubt powering diamond growing factories.
However, one thing that cannot be denied is the impact that mining has on the natural environment. According to a Diamond Council of America report , 250 tonnes of dirt is dug up for each carat of natural diamond. Furthermore, Anay Mridul writes on green queen :
“Diamond mining harms local ecosystems via soil erosion and water pollution. Further, shifting thousands of tonnes of rock and earth can reroute rivers and dams, leaving disastrous impacts on fish and wildlife; in some cases, it can even cause natural ecosystems to collapse entirely.”
Unsurprisingly, The Natural Diamond Council (NDC) has responded by touting their green credentials , stating:
“Members of the NDC are always working, often in partnership with governments and local communities, to reduce the impact that natural diamond mining can have on the environment. The natural diamond world protects the biodiversity of an area equivalent to the size of New York City and Los Angeles combined. NDC members protect around four times the land they use. As much as 99% of the waste from diamond recovery is rock and 84% of the water used in diamond recovery is recycled. The focus on stewardship of diamond mines by NDC members begins from the exploration phase through to the closure phase and is regulated by global environmental laws as well as national and industry regulations.”
Whilst this may be true, diamonds, just like precious metals are difficult to extract out of the earth and hence come at a cost to the surrounding natural environment. Whilst I am sure that on the whole, miners around the world are doing a better job at protecting this environment than say 50 years ago, it should be noted that diamonds, much like gold are used as a store of wealth. Hence, as consumer demand isn’t the sole driver of demand, the question then becomes just how much of this environmental degradation is attributable to consumers?
The “Ethical” Choice
The other angle of attack on natural diamonds that lab grown advocates use is that of ethics, and specifically supply chain ethics. Put simply, in the late 1990s and early 2000s, the diamond industry was thrown into the spotlight over human rights abuses and diamond mining being used to finance conflicts – culminating in the movie Blood Diamond which thrust the issue into the mainstream. Whilst the Kimberley Process was established in 2003 to weed out these issues and the NDC touting their ethical practices , it seems the natural diamond industry drifts from controversy to controversy – whether it be in Sierra Leone, Zimbabwe or more recently Russia. As I have said before , I think the industry has really missed a trick in regard to country of origin certification.
Above: Everyone’s favourite dictators – Putin and Mugabe
That said, there is no doubt that diamond mining has created a positive socio-economic impact. One only has to look at Botswana, where diamonds have contributed to 33% of their GD…
8,001 chars

Text scraped from the landing page for research purposes. © respective owners. This text is sourced from the advertiser's public landing page; for removal, contact dmca@luba.media.

More from Jogia Diamonds | Sponsored

Jogia Diamonds | Sponsored native ad: Diamonds: From Engagement Ring to the Next Bitcoin? · Outbrain · AU
mediabuyer
OutbrainAU20d2 hops
Diamonds: From Engagement Ring to the Next Bitcoin?
Jogia Diamonds | Sponsored@jogia

Diamonds: From Engagement Ring to the Next Bitcoin? Home Information back…

jogiadiamonds.com.au
Visit
Jogia Diamonds | Sponsored native ad: The New Kids on The Block Giving Old DeBeers a Run for Their Money · Outbrain · AU
mediabuyer
OutbrainAU22d2 hops
The New Kids on The Block Giving Old DeBeers a Run for Their Money
Jogia Diamonds | Sponsored@jogia

The New Kids on The Block Giving Old DeBeers a Run for Their Money Home…

jogiadiamonds.com.au
Visit
Jogia Diamonds | Sponsored native ad: Why Australian Jewellery Retailers Are Still Offline Obsessed · Outbrain · AU
mediabuyer
OutbrainAU18d2 hops
Why Australian Jewellery Retailers Are Still Offline Obsessed
Jogia Diamonds | Sponsored@jogia

Reaping Mega Retail Margins, Aussie Jewellers Become Online Laggards Home…

jogiadiamonds.com.au
Visit
Jogia Diamonds | Sponsored native ad: Lab Grown Diamonds – When Will the Novelty Wear Off? · Outbrain · AU
mediabuyer
OutbrainAU9d2 hops
Lab Grown Diamonds – When Will the Novelty Wear Off?
Jogia Diamonds | Sponsored@jogia

Lab Grown Diamonds – When Will the Novelty Wear Off? Home Information back…

jogiadiamonds.com.au
Visit
Jogia Diamonds | Sponsored native ad: The Truth About Diamond Grading Certificates: What You Need to Know · Outbrain · AU
mediabuyer
OutbrainAU15d2 hops
The Truth About Diamond Grading Certificates: What You Need to Know
Jogia Diamonds | Sponsored@jogia
jogiadiamonds.com.au
Visit
Jogia Diamonds | Sponsored native ad: How to Become a Jeweller in 2022 and Beyond · Outbrain · AU
mediabuyer
OutbrainAU17d2 hops
How to Become a Jeweller in 2022 and Beyond
Jogia Diamonds | Sponsored@jogia
jogiadiamonds.com.au
Visit
Jogia Diamonds | Sponsored native ad: How The Diamond Industry Can Stop Crying Over Spilt Milk · Outbrain · AU
mediabuyer
OutbrainAU19d
How The Diamond Industry Can Stop Crying Over Spilt Milk
Jogia Diamonds | Sponsored@jogia
jogiadiamonds.com.au
Visit
Jogia Diamonds | Sponsored native ad: Discover the Real Reasons Behind Natural Diamond Price Drop · Outbrain · AU
mediabuyer
OutbrainAU8d2 hops
Discover the Real Reasons Behind Natural Diamond Price Drop
Jogia Diamonds | Sponsored@jogia
jogiadiamonds.com.au
Visit