Inside the Pentridge cell-turned-cellar for sale, demanding a ’25 to life’ investment
realcommercial.com.au | Sponsored@realcommercial
Above median longevity in network
Seen in
Tech & routing
- Language
- English
Landing page
Operated by
Company info pending
Operator graph
Operated by ASX-listed REA Group Ltd · runs 2 domains across 1 networks
Funnel
Capture in progress
We're still capturing the landing-page funnel for this creative. Check back in ~48h.
Landing page intelligence
realcommercial.com.au
Host
realcommercial.com.au
Path
/news/inside-the-pentridge-cell-turned-cellar-demands-a-25-to-life-investment
Full URL
Redirect chain
1 hop- finalrealcommercial.com.au
Landing page snapshot

Captured 2026-05-14
Tracking parameters
- campaignType
- external
- campaignChannel
- display
- campaignSource
- outbrain
- campaignName
- content
- campaignVariant
- Q2FY26
- campaignPlacement
- desktop
- obOrigUrl
- true
+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Landing page text
Show landing page text
Visible text extracted from the advertiser's landing page · last fetched 2026-05-13
▶
Landing page text
Show landing page text
Visible text extracted from the advertiser's landing page · last fetched 2026-05-13
Inside the Pentridge cell-turned-cellar for sale, demanding a '25 to life' investment Find property Invest Find agencies News COMMERCIAL NEWS Latest News Market Insights Investing Buying & Selling Leasing Small Business Podcast Inside the Pentridge cell-turned-cellar for sale, demanding a ’25 to life’ investment Share Buying & Selling Harrison Astbury First published 24 April 2026, 1:28pm A former prison cell in Pentridge is for sale as a storage facility. Picture: realcommercial.com.au Pentridge Prison in Melbourne’s north once housed some of the state’s worst criminals – now it’s a tourist attraction, and in limited numbers, its cells are being sold off as storage facilities. Officially called Her Majesty’s Prison Pentridge and shuttered in 1997, it once housed a ‘who’s who’ of infamous Victorians including Ned Kelly, Mark ‘Chopper’ Read, and Ronald Ryan – the last man executed in Australia – just to name a select few. Today 4120/4 Wardens Walk, Coburg is being offered for sale by Raphael Calik-Houston of Ray White Coburg for use as a storage facility. Cell(ar) 12D is for sale and is promoted as a self-storage facility for wine. Picture: realcommercial.com.au Mr Houston said it was the first time a Pentridge cell has been listed for sale through online portals such as realcommercial.com.au and that the vendor owns quite a few, marketing them as wine cellar packages. “It’s targeted at wine enthusiasts and is zoned as wine storage – it can be used for general storage, too,” he said. Situated in what was formerly D Division for on-remand prisoners, Wardens Walk provides the perfect storage environment. The bluestone, dry and chilly interior likely caused prisoners to suffer, but goods such as wine can thrive and experience an elongated shelf life. D Division once housed on-remand prisoners waiting for trial and whose bail was denied. Picture: realcommercial.com.au Keeping wine ‘on remand’ in the facility comes with 24/7 CCTV security throughout the complex along with private swipe card access. That should make it hard for the bordello to escape – or for others to get in and nick the stash. Mr Calik-Houston said buyers could use it as an office setup if they really wanted to. “It would be a bit spooky I guess – there’s a lounge, toilets, and shared spaces, though,” he said. Pentridge shuttered in 1997 and today it’s a tourist attraction. Picture: realcommercial.com.au In D Division, more than 200 cells are situated over three levels. Cell(ar) 12D is 6 sqm, and while that might only house a couple of prisoners, it can hold a lot of wine. It’s currently going to auction on 23 May with price expectations of $85,000-$90,000. This gives it a price per sqm of more than $14,000 ‘on the bottom’ and $15,000 ‘on the top’. Curiously, it’s also listed on realestate.com.au, and while buyers wouldn’t live in the cell willingly, the price far outpaces the price-per-sqm of most inner-city apartments. Pentridge’s D Block housed more than 200 prisoners across three levels. Picture: realcommmercial.com.au While its colourful days of yore as a prison still permeate through the area, Pentridge Prison has transformed along with the area of Coburg. “Coburg is very much an inner city suburb – it’s very quirky with lots of coffee shops and bakeries, yet still has the jewellery and kebab shops. It’s gentrified a lot,” Mr Calik-Houston said. The prison is now a tourist attraction with regular tours – including spooky nighttime ones – and has been transformed into a lifestyle precinct with an IGA, shops, cafes, and even a cinema. “It’s cool because for a law abiding citizen you’d never expect to be near a prison cell – now it’s open to the public and gives people an opportunity and insight into a lifestyle they’d never expect themselves to be in,” Mr Calik-Houston said. Share TOPICS Melbourne Storage VIC Victoria Like us on Facebook to stay up to date with commercial property news: Read More Related Articles Buying & Selling Bowral Milk Factory Gallery hits the market for the first time in over 30 years Buying & Selling Landmark Cairns hotel sold in blockbuster off-market deal Buying & Selling ‘Timing is everything’: $60m Hobart site for sale Related Articles Buying & Selling Bowral Milk Factory Gallery hits the market for the first time in over 30 years Buying & Selling Landmark Cairns hotel sold in blockbuster off-market deal Buying & Selling ‘Timing is everything’: $60m Hobart site for sale COMMERCIAL NEWS Latest News Market Insights Investing Buying & Selling Leasing Small Business Podcast Australia’s leading destination for commercial property news, including information on buying, leasing, investing, small business and market insights. Powered by Australia’s leading news organisations. Advertise with us About us Agent admin Contact us Subscriber Terms Terms of Use Privacy Careers Site map Mobile apps International sites India United States International properties Partner sites news.com.au foxsports.com.au Mansion Global askizzy.org.au proptiger.com realcommercial.com.au is owned and operated by ASX-listed REA Group Ltd (REA:ASX) © REA Group Ltd. By accessing or using our platform, you agree to our Terms of Use.
Text scraped from the landing page for research purposes. © respective owners. This text is sourced from the advertiser's public landing page; for removal, contact dmca@luba.media.
More from realcommercial.com.au | Sponsored
Adrian Portelli teases second LMCT+ fuel station: Hopes for 100 sites Find…
realcommercial.com.auGoodman Group’s data centre bet drives largest industrial property sale this…
realcommercial.com.auHow David Jones destroyed its greatest asset and signed its own death warrant…
realcommercial.com.auIconic 'Roamer' backpackers' hostel up for grabs with $9m hopes Find property…
realcommercial.com.auACCC probes $1.6bn sale of Moorabbin Airport to US-led consortium Find property…
realcommercial.com.auInside the Pentridge cell-turned-cellar for sale, demanding a '25 to life'…
realcommercial.com.auWoolworths sells $100m New Zealand shopping centre portfolio to Fawkner…
realcommercial.com.auCookie empire Brooki Bakehouse to launch first Melbourne store Find property…
realcommercial.com.au