Skip to main content
mediabuyer
Saved
ACCIONA | Sponsored native ad: The importance of onboarding in times of constant change · Outbrain · AU
via mediabuyer
Visit page
First seen
Apr 29
Last seen
May 6

The importance of onboarding in times of constant change

ACCIONA | Sponsored@acciona

Outbrain6d running
people.acciona.com/organizational-culture/import…
Longevity6d / 30d

Tech & routing

Language
English

Landing page

Operated by

Company info pending

Observed: Last seen: Days running: 6

Funnel

Capture in progress

We're still capturing the landing-page funnel for this creative. Check back in ~48h.

Landing page intelligence

people.acciona.com

Redirect chain

1 hop
  1. finalpeople.acciona.com

Landing page snapshot

Landing page screenshot

Captured 2026-05-15

Tracking parameters

utm_source
dalton
utm_medium
cpc
utm_campaign
zemanta
utm_content
{{publisher_name}}
utm_term
australia
obOrigUrl
true

+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).

Tracking setup · Outbrain

Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.

?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}

Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}

Landing page text

Show landing page text

Visible text extracted from the advertiser's landing page · last fetched 2026-05-13

The importance of onboarding in times of constant change
The importance of onboarding in times of constant change
The first steps in a company can define a professional’s future.  Onboarding  aligns expectations, people and culture to transform the experience into a shared opportunity.
Onboarding consists of giving the means to the organization so that the newly arrived “piece of the puzzle” fits smoothly into the corporate jigsaw
The physical environment is more important than seems – it’s another source of information for new arrivals and what is expected of them professionally
Pythagoras once said that “the beginning is half of the whole”. A saying that has elicited several interpretations, although all of them come back to the idea that the start (of a project, relationship, vital phase…) is a moment of great transcendence. In all contexts, including the workplace, the first steps are crucial. And when it consists of beginning a new job, those first days, weeks and months can decisively frame the future of a professional in their new work environment. It can go very well, if constructive steps are taken and lead to a realization of expectations on both the part of the employer and employee at the moment they sign a contract. On the other hand it can go badly, if the new recruit’s illusions collide with a very different corporate reality to the one promised or hoped for. To avoid this dislocation, companies have in their hands a tool, which, if applied well, can channel their new recruits to a place all those involved have in mind when formalizing the relationship. We call this tool  onboarding .
What will I learn from this article?
The importance of the “welcome program”
The value of people
The role of the boss
Information is key
Space and place
An attractive culture
According to Lisbon University researchers, Pilar Mosquera and María Eduarda Soares, onboarding is a “process by which new employees acquire the necessary knowledge, skills and behavior to become effective, integrated members of an organization”. Beyond these academic definitions, the “welcome program” consists of giving the means to the organization so that the newly arrived “piece of the puzzle” fits smoothly into the corporate jigsaw. It is a process of enormous importance and, indeed, human relations specialists consider onboarding as one of those “moments of truth” in the professional’s journey through an organization and a crucial element in what has come to be known as the “employee experience”. But “aligning the stars” at this welcome event for the new team member is not so simple as it might seem, even less so in complex workplaces that are in continuous evolution, as many are today.
All beginnings are difficult and take time. The problem is that most companies don’t have a lot of time. A good welcome program involves paying attention to many layers , all of which are important to ensure the integration of the new employee is not only effective and satisfactory, but also agile.
Human relations specialists consider onboarding as one of those “moments of truth” in the professional’s journey.
To save time, the welcome program can  start before the employee’s actual incorporation , during the recruitment and selection stages, for example. For this, it is important that the recruitment manager making the selection ensures the candidate not only fulfils the technical requirements of the post, but has a personal profile that suits the  culture  and people waiting for them on the other side of the interview room. Once incorporated, there should be follow-up feedback sessions to the welcome to ensure sure everything is going as planned. But what does a welcome program consist of? Below are some of the facets it should cover:
The newcomer is like a foreign body that alters the existing balance at the heart of the team. An amount of disturbance will be produced and perceived even when the dynamic is improved compared to beforehand. Newcomers are aware of the fact that they are initially a stranger and this factor adds pressure. The last thing they need in these moments is an indifferent, or even hostile, reception. This does not mean it’s necessary to hold a welcome party for them with balloons and streamers; smiles and brief presentations are enough, while his or her new colleagues might accompany the newcomer to the coffee machine to show how it works and (why not?) invite them to their first coffee. Politeness and good disposition serve to transmit trust and this can make the difference in these first steps on the planet that is the new workplace. The best welcome programs take care over this aspect and seek spaces and profiles so that experienced colleagues facilitate the arrival of new ones.
The first impressions  the boss  transmits to the new colleague will be essential in facilitating (or complicating) their alignment with the organization. Indeed, this is the moment which, in the absence of more and better data, the new recruit will make a quick and rough appraisal of the organization as a whole from the features and behavior observed during the first interaction with the direct boss. Does the boss appear to be a reasonable person? Are they competent, clear, intelligent, educated, respectful, polite…? Are they dedicating the time and attention required to facilitate the arrival of the new employee? Do they demonstrate willingness to help and accompany the newcomer during the process of acclimatization to the new ecosystem?
Someone who arrives in a new environment is, by definition, lost. It doesn’t matter if this is an apprentice or the new CEO. They need to know what’s expected of them and how they can achieve it. A good onboarding program will ensure that the debutant has sufficient information and means in order to begin operating and, if possible, performing from the very first day. There are different ways of doing this. Training programs , online content that can be used independently, mentoring, shadowing, etc. The objective is to provide support and guidance that allows the newcomer to become familiarized with tools, processes and procedures rapidly and efficiently.
The physical environment is more important than it seems – it’s another source of information for new arrivals and what is expected of them professionally.
The physical environment is more important than it seems. It’s another source of information for new arrivals and what is expected of them professionally. Is the office well connected? Is it a nice place to be? Does it comply with health, safety and comfort standards? Are there adequate teams and resources for carrying out the work? And, above all, can employees see themselves working in this place for the next X years?
Every company has its own culture, so it’s important to embrace that as soon as possible.
This is an intangible element and thus very difficult to transmit, but it’s vital to the success or failure of integrating a new recruit. The corporate culture is like the subtext of a sentence, a series of often implicit behaviors that do not appear written in a manual, but contain the real keys to surviving and prospering in a certain organization. Every company has its own culture, so it’s important to embrace that as soon as possible. The culture is determined by leadership styles, hierarchical considerations (or the absence of them), communication , collaboration, equality, diversity, inclusion, growth potential, autonomy, initiative, innovation, sustainability, focus, values, purpose, and so on. An onboarding program can try to articulate the corporate culture in a welcome manual or plaster it across the walls in inspirational phrases, but the most effective way of getting to know it is to observe people and their way of behaving. A worthwhile tip: talk to the old guard. They are the professors of corporate culture.
Ramón Oliver is a journalist specialising in employment, economics and sustainability, topics he has covered for outlets such as…
8,001 chars

Text scraped from the landing page for research purposes. © respective owners. This text is sourced from the advertiser's public landing page; for removal, contact dmca@luba.media.

Similar ads

Other creatives in Other on Outbrain

More from ACCIONA | Sponsored

ACCIONA | Sponsored native ad: Outgrowing the shell: The repowering of a pioneer wind farm · Outbrain · AU
mediabuyer
OutbrainAU0d
Outgrowing the shell: The repowering of a pioneer wind farm
ACCIONA | Sponsored@acciona

Outgrowing the shell: The repowering of a pioneer wind farm The complete…

experience.acciona.com
Visit
ACCIONA | Sponsored native ad: Site C, the dam of the century: Supplying renewable energy for 100 years · Outbrain · AU
mediabuyer
OutbrainAU3d
Site C, the dam of the century: Supplying renewable energy for 100 years
ACCIONA | Sponsored@acciona

Site C, the Dam of the Century: Supplying Renewable Energy for 100 Years |…

experience.acciona.com
Visit
ACCIONA | Sponsored native ad: Fargo Moorhead diversion channel and regional flood protection · Outbrain · AU
mediabuyer
OutbrainAU3d
Fargo Moorhead diversion channel and regional flood protection
ACCIONA | Sponsored@acciona

Fargo–Moorhead stormwater diversion channel: Regenerative infrastructure to…

experience.acciona.com
Visit
ACCIONA | Sponsored native ad: Forest Parks and Historic Gardens: where culture and nature thrive together · Outbrain · AU
mediabuyer
OutbrainAU4d
Forest Parks and Historic Gardens: where culture and nature thrive together
ACCIONA | Sponsored@acciona

Forest Parks and Historic Gardens: Where Culture and Nature Thrive Together For…

experience.acciona.com
Visit
ACCIONA | Sponsored native ad: Tunnel boring machines enter immersive realities · Outbrain · AU
mediabuyer
OutbrainAU5d
Tunnel boring machines enter immersive realities
ACCIONA | Sponsored@acciona

Tunnel Boring Machines Enter Immersive Realities ACCIONA has begun virtualizing…

experience.acciona.com
Visit
ACCIONA | Sponsored native ad: The importance of onboarding in times of constant change · Outbrain · AU
mediabuyer
OutbrainAU11d
The importance of onboarding in times of constant change
ACCIONA | Sponsored@acciona

The importance of onboarding in times of constant change The importance of…

people.acciona.com
Visit
ACCIONA | Sponsored native ad: Revitalizing Villalba's olive groves: Empowered by renewable energy · Outbrain · AU
mediabuyer
OutbrainAU3d
Revitalizing Villalba's olive groves: Empowered by renewable energy
ACCIONA | Sponsored@acciona

Revitalizing Villalba's olive groves: Empowered by renewable energy ACCIONA…

experience.acciona.com
Visit
ACCIONA | Sponsored native ad: 3D Printing: Elevating Urban Furniture and Creating Distinctive Spaces · Outbrain · AU
mediabuyer
OutbrainAU2d2 hops
3D Printing: Elevating Urban Furniture and Creating Distinctive Spaces
ACCIONA | Sponsored@acciona

3D Printing: Elevating Urban Furniture and Creating Distinctive Spaces A…

experience.acciona.com
Visit