AliExpress has increased its product offering on its Brand+ platform

AliExpress aims to deliver hassle-free, year-round value - Mirror Online
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AliExpress
AliExpress aims to deliver hassle-free, year-round value
The online marketplace has launched Brand+ and boosted its Best Price Guarantee on tens of thousands of items
Online shopping brand AliExpress is celebrating its 16th anniversary (
Image: AliExpress)
By
Ginette Davies Senior Commercial Writer
12:35, 27 Mar 2026
Searching for your favourite brands online doesn't have to mean spending hours scrolling or compromising on price.
AliExpress recently introduced Brand+, a dedicated channel designed to streamline the experience of buying recognised labels. Since its launch in November, Brand+ has expanded to feature more than 2,000 premium brands, giving shoppers access to more choice than ever before.
With its enhanced Best Price Guarantee on top, it adds extra confidence that you are getting strong value on branded products, from electronics, toys and collectables to home and fashion.
AliExpress aims to continue delivering competitive pricing, verified brands, and fast delivery year-round, making it a smart destination any time.
As part of its 16th anniversary celebrations, the company recently drove a fleet of cars, decaled with some of the top brands included in Brand+, across London.
Best Price Guarantee
At the heart of the AliExpress Brand+ offering is a commitment to competitive pricing, backed by a significantly enhanced Best Price Guarantee. This year, on selected items, you can get a refund of up to £40 per item, capped at £160 per month.
If a lower price is found on another designated e-commerce platform, a select group of approved online retailers AliExpress uses for verified price comparisons, within seven days of purchase, the difference will be refunded.
The process is designed to be clear and transparent, with the Best Price Guarantee label displayed on qualifying product pages so you know in advance where the policy applies.
Premium labels with Brand+
AliExpress has increased its product offering on its Brand+ platform with more than 2,000 brands
(
Image:
AliExpress)
Brand+ aims to simplify your shopping by combining variety with convenience, by offering customers more choice and opportunities to save while shopping online. Brand+ features brands including internationally recognised household names and emerging brands in trending categories.
The expansion responds to growing demand for high-quality products at competitive prices.
You will find consumer electronics leaders such as ECOVACS and Xiaomi, to POP MART, the home of sought-after Labubu “blind box” collectables from The Monsters series.
Whether you are upgrading a tablet, adding AI-powered floor care to your home, or hunting down a verified drop of a high-demand figurine, Brand+ provides a space with verified sellers and a streamlined experience.
Some of AliExpress's best-selling products are:
Lubluelu P4 Cordless Vacuum Cleaner
POP MART The Monsters × Sanrio Characters Series
Sunster Diesel Air Heater for van lifers
Poco F7 Ultra AI Dual Camera smartphone
Xiaomi Robot Vacuum Mop X20 Max
According to independent research by Censuswide, surveying 1,500 UK respondents between December 30, 2025 and January 2, 2026,* more than one in three shoppers said they would choose AliExpress to find the best deals.
App-only advantages
The broader AliExpress proposition continues throughout the year. Alongside everyday competitive pricing and Brand+ confidence, customers can benefit from app-only advantages such as additional mobile discounts, early access and rotating promotions that reward regular browsing.
Fast delivery across the UK
When ordering big-ticket electronics or sought-after collectables, speed is essential. Brand+ reinforces its focus on convenience with fast, reliable delivery across the UK.
Local delivery can arrive in as little as one to three days, while international (cross-border) orders can reach customers in around five days. Many items on the channel also offer free, fast shipping.
Finch Li, AliExpress UK’s general manager, said: “As AliExpress proudly celebrates its anniversary, we’re seeing more British shoppers turning to the platform as they seek premium items with better deals.
“Brand+ guarantees verified sellers, reliable product quality and competitive prices. It also provides a worry-free delivery experience with free and fast shipping. Our promise to deliver trusted brands, great value, and seamless convenience is a core part of our broader commitment to caring for consumers.”
See for yourself
While Brand+ provides year-round value, shoppers can enjoy additional savings during the AliExpress seasonal sales.
Selected items are often discounted by up to 80%, providing a prime opportunity to experience the Brand+ channel and its confidence-boosting Best Price Guarantee.
Extra discounts are available exclusively through the AliExpress app.
V isit the AliExpress website for further information and to shop your favourites.
*Censuswide, nationally representative survey of 1,500 UK adults, from December 30, 2025 and January 2, 2026. Censuswide follows the MRS Code of Conduct and ESOMAR principles.
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