"Incredible" new pet tags handed to every dog in Iowa

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Millions of smart pet tags handed to US dog owners…
ADVERTORIAL by Charlotte Culbertson Last updated: January 9, 2026
Vets are calling the free tags “legitimately lifesaving”
Dog owners in America can now get smart pet tags for free by ordering them online.
After videos of the free tags went viral on Facebook and Instagram, responsible dog owners are advised to order soon before the organisation behind them completely runs out.
Here’s what you need to know…
What is a smart pet tag? And how does it work?
Lexi the Cocker Spaniel, and the clever tag we found attached to her harness
The tags are made by Crumb , a tech organisation dedicated to pet safety products.
They’re waterproof, scratch-proof and work with any smartphone (iPhone or Android).
I’ll be honest… When I first saw the smart pet tag, I had no idea what it was…
It had a big QR code and the words “I’M LOST! SCAN ME”, so I pulled out my iPhone and did just that.
When the page finished loading, I was amazed.
A pet profile with every bit of information we would need to help her.
It was a FULL pet profile, including:
Her name, breed and age
Contact info for both owners
A button to share her exact location with her owner
Behaviour notes (shy with other dogs)
Medical and allergy information
This was potentially life-saving.
The medication she’s currently on – most likely to fight an infection
We knew she was on Gentamicin & Tetracycline, so we knew to avoid certain other treatments.
And most importantly, we knew exactly who to call, so we could get her home as soon as possible.
If it isn’t obvious already – this was a game changer.
What else does it do?
Vet / Rescue Center Alerts
When a pet wearing a Crumb smart tag goes missing, alerts are immediately sent to every vet and rescue centre within 10 miles.
Lexi’s missing pet alert, which we noticed after she came in, telling us to look out for her.
This is done in case your pet slips their collar or somehow loses their tag.
Even in the worst case scenario, every local vet and rescue center will know about your missing pet, just as if they scanned the tag.
Location Texts
When a Crumb smart tag is scanned and location shared, the owner will immediately receive a text with the pet’s exact GPS location.
A text from Crumb with a Google Maps link to Lexi’s exact location.
We didn’t realise at the time, but because of this, Lexi’s owner was already on the way by the time we called.
Local Social Media Ads
Any time a pet wearing a Crumb smart tag goes missing, the company runs Facebook ads in the area to help them get reunited even faster.
A screenshot of the ad on the Crumb Facebook page.
Crumb say they’re able to reunite thousands of missing pets with their owners each month thanks to tools like this.
How much are they?
As of October 2025, you can get a completely free Crumb smart tag .
If you decide to upgrade and unlock Premium protection, you’ll get the security features above as well as 24/7 access to qualified vets , unlimited replacements if your pet loses their tag and access to Crumb’s new SnoutID™ feature .
All
dog owners can now order smart tags for free
Every responsible dog owner in America should take advantage while they still can, even if their dog is 100% healthy and perfectly well-trained.
How do I get free tags for my pets?
Visit Crumb’s website (link below) and enter your pet’s names
Order your FREE tags, they are sent the next day by USPS
Download the Crumb app and follow the instructions when the tags arrive to set them up
Get Your Free Tags Now
The button above will take you to Crumb’s official website .
But I never let my dog off the lead?
Even if your dog is perfectly behaved and never off lead, freak incidents happen.
All it takes is one loud noise, a deer, a hyper dog running up, and your dog can slip their collar or pull away from you.
God forbid, if that ever happens, you’ll be very glad they have a Crumb smart tag .
Can I put one on my cat?
Yes, the tags are small (about the same size as a quarter) so they’ll fit comfortably on any cat or dog.
How do I get free tags for my pets?
In case you missed it above, Crumb tags are free. Here’s how to get one:
You can register up to 5 pets for free and order tags to arrive the next day
Visit Crumb’s website (link below) and enter your pet’s name
Order your FREE tags, they are sent the next day by USPS
Follow the instructions that come with the tags to set them up
Order A Free Tag Now
The button above will take you to Crumb’s official website
Why is this so important?
Since finding the Crumb tag on Lexi the Cocker, I’ve been telling every single owner who will listen to get one.
Not just for the vet’s sake, or the owner’s peace of mind, but for their dog’s wellbeing.
According to their website , the tags have helped reunite over 3,000 pets.
There’s no doubt in my mind that they’ve saved lives too.
THIS IS AN ADVERTORIAL AND NOT AN ACTUAL NEWS ARTICLE, BLOG, OR CONSUMER PROTECTION UPDATE
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