A free BigSpy alternative for native ads
BigSpy is a subscription ad-intelligence platform best known for social ad spy across Facebook, Instagram, TikTok, YouTube, and other paid-social surfaces. Its native coverage is secondary to that social focus. Mediabuyer.site is a free, no-login alternative specifically for native content-recommendation ads across Taboola, Outbrain, MGID, and RevContent.
The two tools answer different questions. BigSpy answers "what is running on Facebook or TikTok" and similar social-platform questions. Mediabuyer.site answers "what is running on the open-web native content-recommendation surfaces" — sponsored articles and product cards placed alongside editorial content on publisher sites.
If your research is paid-social, BigSpy is the right call. If your research is native, the free surface here covers the four largest networks with a complete per-creative metadata record: advertiser, headline, click-out URL with original parameters intact, landing-page host, country footprint, and date range running. The data dictionary at /data-dictionary documents every field.
For media buyers who run both paid-social and native, the workflow is straightforward: BigSpy for the social side, mediabuyer.site for the native side, the two surfaces don't overlap.
Side-by-side comparison
| Dimension | BigSpy | mediabuyer.site |
|---|---|---|
| Paid-social ad spy | Yes (Facebook, Instagram, TikTok, YouTube) | No |
| Native ad spy | Yes (smaller native module) | Yes (Taboola, Outbrain, MGID, RevContent) |
| Login required | Yes | No |
| Pricing | Subscription-based | Free |
| Landing-page capture | Yes | Yes |
| Public data dictionary | No | Yes (/data-dictionary) |
| LLM-friendly Markdown mirrors | No | Yes (append .md to any URL) |
Live native ad creatives in the index
A sample of creatives from the live index. Click any creative for the full detail page — landing-page capture, advertiser hub, country footprint, and how long it has been running.
From (Not Quite) ‘Problem Child’ to Spirit of Georgetown Winner | Georgetown…
scs.georgetown.edu¡Estos 20 platos típicos puertorriqueños te harán agua la boca! - Quizame…
smeagol.revcontent.com26 Stars, die sich durch Schönheitsoperation deutlich verändert haben – Celeb's…
¡Estos 20 platos típicos puertorriqueños te harán agua la boca! - Quizame…
smeagol.revcontent.comGrammarly: Free AI Writing Assistance Log in Get Grammarly It’s free You think…
¡Estos 20 platos típicos puertorriqueños te harán agua la boca! - Quizame…
smeagol.revcontent.comStromkosten sparen Strom wechseln Gas wechseln Über uns Der Boni-Wechsel-Trick…
cheapenergy24.deRelieve Neuropathy at Home Advertorial Health Insights Magazine Health Insights…
¡Estos 20 platos típicos puertorriqueños te harán agua la boca! - Quizame…
smeagol.revcontent.comFoods You Can Eat A Lot Of Without Gaining Weight Home & Yard Gardening &…
Las 20 secuelas de películas mejor hechas de la historia - Quizame Divertido…
smeagol.revcontent.comFrequently asked questions
- Is mediabuyer.site really free?
- Yes. The entire browsing surface — creatives, advertiser hubs, landing-page captures, country footprints — is publicly viewable without an account. There is no upgrade prompt.
- Does mediabuyer.site cover Facebook or TikTok ads?
- No. The site is focused on native content-recommendation ads on the open web — Taboola, Outbrain, MGID, and RevContent. For paid-social ad spy, BigSpy or the platforms' own ad libraries (Meta Ad Library, TikTok Creative Center) are the right surfaces.
- How fresh is the data?
- Crawls run on a daily cadence. New creatives appear on the live feed within hours of the next build. Each creative carries first-seen and last-seen timestamps.
- What does the competitor cost?
- Pricing changes often and quoting numbers here would go stale within weeks. Check the competitor's own pricing page for the current rate. Mediabuyer.site itself is free with no subscription tier.