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Comparison page

Side-by-side product-comparison prelander, common in finance and SaaS verticals.

A comparison page is a prelander that compares 3–5 products in a structured table, with one of them as the ranked-#1 affiliate offer. Common in VPN, antivirus, insurance, mortgage-rates, and crypto-exchange verticals. Comparison pages convert well because they feel editorial; FTC requires accurate basis for the rankings (the disclosure usually says 'compensation may influence ranking').

Example

VPN comparison page on a content site lists NordVPN #1, Surfshark #2, ExpressVPN #3 — affiliate-revenue ranking, with disclosure. Visitor click-through to NordVPN: 22%; to-checkout: 4.2%; clears $8.40 EPC blended.

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