Creative
Listicle
List-format prelander or article: 'top 5 X' / '7 signs of Y'.
A listicle is a list-format article — '7 worst foods for joint pain,' 'top 5 medicare plans,' '9 things every blood-sugar sufferer needs.' Used as a prelander to warm up the visitor before the offer pitch. Native networks accept listicles more readily than advertorials because they look like editorial content. Conversion rates are typically lower than advertorials but click-through from ad to listicle is higher (better story curiosity loop).
Example
Joint-pain listicle '7 surprising causes of knee pain after 50' converts at 1.4% to the offer page on Taboola US — half the conversion rate of the same offer's advertorial but 2.5× the on-page time.