Creative
Quiz funnel
Multi-step quiz prelander that personalizes the recommendation.
A quiz funnel asks the visitor 4–8 questions ('what's your age range?', 'how long have you had this issue?', 'have you tried X before?') then 'recommends' the offer based on the answers. Conversion rates are 40–80% higher than static prelanders because the visitor has invested cognitive effort. Modern quiz funnels are the dominant prelander pattern in nutra, dating, finance, and edu lead-gen.
Example
Skin-cream quiz funnel ('5 questions to find the right serum for your skin type') converts 4.1% to checkout vs 2.2% on the same offer with a static advertorial.