two-sided radar
Radar — what's rising, what's dying
Two rails for native-ad media buyers. Rising = advertisers and creatives just appearing in our index — early movement worth a look. Dying = creatives that ran hard and then went quiet — a saturation warning before you spin up the same angle.
Observed across our index · 4 networks (Taboola, Outbrain, MGID, RevContent) · 30-day window · updated May 24
TL;DR
In the latest 30-day window across 4 native networks, 12 advertisers and 36 creatives are newly appearing in our index — concentrated in auto, Tech, and Ecom. On the other side, 36 previously-active creatives have cooled — their activity fell below 40% of the prior week, led by auto, Travel, and Tech — a heads-up that those angles may be burning out.
“Newly appearing” means new to our index — not necessarily new to the world. Counts and trends are observed creative-sighting frequencies, not spend or performance.
Rising — new to our index
first-seen this windowAdvertisers and creatives whose first sighting in our daily index lands inside the most recent days of the window, with sustained activity since. New to us — not a claim about the wider market.
New advertisers
Brainberries
first seen May 23
Herbeauty
first seen May 23
Frandroid
first seen May 19
면역력 더루트 Rg3
first seen May 19
ILTALEHTI
first seen May 18
Solar Systems Insights
first seen May 17
Kitchen Remodeling Insights
first seen May 17
Apartments For Rent Insights
first seen May 17
Apartments Perspective
first seen May 17
elEconomista
first seen May 17
TMZ
first seen May 15
EpiCooler
first seen May 13
New creatives
The Real Reason You Wake Up With Neck Pain Every Morning
first seen May 23
Los módulos para abuelos están muy de moda. ¡Echa un vistazo por dentro!
first seen May 23
This is The Highest Rated Hearing Aid in The UK
first seen May 23
This is The Highest Rated Hearing Aid in Australia
first seen May 23
Apply straight to scalp! THIS Best-seller at Watsons
first seen May 23
This is The Highest Rated Hearing Aid in Australia
first seen May 23
Power critical workloads with all-NVMe active-active storage for non-stop enterprise operations
first seen May 23
Johannesburg: New 2-Bed Senior Houses Are Stunning - Take A Peek Inside!
first seen May 23
[+60] Mal au genou? Faites ceci avant de dormir (bluffant)
first seen May 23
Søg efter arbejdsstyringssoftware
first seen May 23
See Why Seniors Are Calling This $97 Hearing Aid a Life-Changer
first seen May 23
Με ένα snap κερδίζεις… και με τη Domino's
first seen May 23
Mastering Flight Deals: Unlock Top Savings
first seen May 23
Mastering Flight Deals: Unlock Top Savings
first seen May 23
This Tiny Hearing Aid is Changing Lives - and It's Under £60
first seen May 23
London: New 2-Bed Senior Houses Are Stunning - Take A Peek Inside!
first seen May 23
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first seen May 23
This Tiny Hearing Aid is Changing Lives - and It's Under $97
first seen May 23
De legendarische eilanden.
first seen May 23
Household Ice Maker, Simplify Your Summer Life
first seen May 23
See Why Seniors Are Calling This $97 Hearing Aid a Life-Changer
first seen May 23
Search for online trading platform
first seen May 23
Inscrivez-vous maintenant gratuitement et jouez contre plus de 75 millions d'autres joueurs
first seen May 23
See Why Seniors Are Calling This $97 Hearing Aid a Life-Changer
first seen May 23
충격! 건선피부라면 모르면 절대 안 되는 팩트!
first seen May 23
15 Of The Finest Beaches In The World
first seen May 23
U.S. slaps duties on fresh Canadian mushrooms over subsidy claims - National | Globalnews.ca
first seen May 23
See Why Seniors Are Calling This £57 Hearing Aid a Life-Changer
first seen May 23
I Tried 11 Pillows for My Neck Pain - This One Actually Worked
first seen May 22
Still Waking Up With a Wet Pillow? Read This
first seen May 22
Elles étaient si belles avant; regardez-les maintenant; le numéro 10 va vous choquer
first seen May 22
אנשים בישראל מתלהבים ממכשיר תרגום יפני מבוסס בינה מלאכותית
first seen May 22
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first seen May 22
■ Monchhichi UT ■ 風靡全球、療癒登場
first seen May 22
Agricultural Equipment Auction
first seen May 22
從城市出發，慢慢走進泰國更純粹的風景
first seen May 22
Dying — peaked, then went quiet
run-rhythm fadingCreatives that had a real, sustained presence and then collapsed — trailing-7-day sightings fell below 40% of the prior week. The most forwardable signal: if it's cooling here, the angle may be saturating.
Book The Cheapest Hotel
cooled this week
Experience Travel at Its Best
cooled this week
A Retired Carpenter Looked at My Plan and Shook His Head
cooled this week
Sleep Apnea is Linked to This Household Item (Stop Using It)
cooled this week
A Scandal That Shocked Everyone! Anthony Albanese Didn't Know The Microphone Was
cooled this week
Sleep Apnea is Linked to This Household Item (Stop Using It)
cooled this week
The Whole World Was Shocked by The News About Anthony Albanese
cooled this week
Anthony Albanese Says Goodbye to Her Political Career Live on Television!
cooled this week
Soft & Comfy Clothing for Mature Women
cooled this week
This Video Will Soon Be Banned. Watch Before It's Deleted
cooled this week
החום שובר שיאים? ככה הישראלים מקררים את הבית ב-259 ש"ח
cooled this week
Comfortable Clothing for Spring & Summer
cooled this week
Skip Cookie Popups. Block Trackers Earn Rewards
cooled this week
This Video Will Soon Be Banned. Watch Before It's Deleted
cooled this week
Why Was This Allowed on Air? Viewers Are Stunned
cooled this week
Nie Wieder Schulterschmerzen: Warum Experten Dieses Neue Gerät Feiern
cooled this week
Sad News About Anthony Albanese! Unfortunately, It's True!
cooled this week
Sad News About Penny Wong!unfortunately, It's True!
cooled this week
Sad News About Penny Wong!unfortunately, It's True!
cooled this week
Was раssiеrt mit einеr Frаu nаch fünf Jahrеn ohne Мann?
cooled this week
Odell Beckham Reunion with the New York Giants in the Cards?
cooled this week
Scandal! Anthony Albanese Didn't Know The Microphone Was On!
cooled this week
The Dress Trend Mature Women Are Loving Right Now
cooled this week
El mаrido lе tоmó una fоto а su еsрosa: mira еl fondo.
cooled this week
Używana złota biżuteria w cenach, które trudno uwierzyć (Zobacz szczegóły)
cooled this week
התביישתי כשהאורחים הגיעו… עד שניסיתי את הטריק היפני הזה לניקוי
cooled this week
L'épouse du nouveau compagnon de Laeticia Hallyday sort du silence
cooled this week
חשבתי שהרגליים שלי מאבדות כוח — עד שניסיתי את זה
cooled this week
AI Beats Human Traders. We Fact-Check the Gains.
cooled this week
Pourquoi les retraités s'arrachent cette nouvelle invention
cooled this week
AI Outperforms Humans: Investigating Record Gains
cooled this week
17 Movies That Destroyed Actors' Careers: No One Can Argue With No. 1
cooled this week
Sleep Apnea is Linked to This Household Item (Stop Using It)
cooled this week
Sleep Apnea is Linked to This Household Item (Stop Using It)
cooled this week
המיגרנות הרסו לי את הבקרים – עד שמצאתי את זה
cooled this week
החום שובר שיאים? ככה הישראלים מקררים את הבית ב-259 ש"ח
cooled this week
How we read the radar
Rising first-seen: the 30-day daily observation series has leading zeros and first lights up within the last 12 days, with sustained recent activity (new to our index, not necessarily new to the world).
Dying run-rhythm 'fading': trailing-7-day observations collapsed to under 40% of the prior 7 days off an established base (peaked-then-declining / pulled).
Everything here is derived from our own daily creative-sighting series — observed frequency only. We never publish spend, payout, or performance, and “new to our index” is a statement about our crawl coverage, not the wider market. Observed across our index · 4 networks (Taboola, Outbrain, MGID, RevContent) · 30-day window · updated May 24.