Skip to main content
mediabuyer
Saved
indesignlive.com | Sponsored native ad: Dale O’Brien on Herman Miller Verus Chair · Outbrain · AU
via mediabuyer
Visit page
First seen
May 7
Last seen
May 10

Dale O’Brien on Herman Miller Verus Chair

indesignlive.com | Sponsored@indesignlive

Outbrain2d running
indesignlive.com/advertorials/herman-miller-ve…
Longevity2d / 30d

Tech & routing

Tech stack
WordPress
Language
German

Landing page

Operated by

Company info pending

Operator graph

Operated by Indesign Media Asia Pte Ltd · runs 1 domains across 1 networks

See operator profile →

Funnel

Capture in progress

We're still capturing the landing-page funnel for this creative. Check back in ~48h.

Landing page intelligence

indesignlive.com

Host

indesignlive.com

Path

/advertorials/herman-miller-verus-chair-dale-obrien

Full URL

https://www.indesignlive.com/advertorials/herman-miller-verus-chair-dale-obrien

Redirect chain

1 hop
  1. finalindesignlive.com

Landing page snapshot

Landing page screenshot

Captured 2026-05-14

Tracking parameters

obOrigUrl
true

+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).

Tracking setup · Outbrain

Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.

?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}

Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}

Landing page text

Show landing page text

Visible text extracted from the advertiser's landing page · last fetched 2026-05-13

Dale O’Brien on Herman Miller Verus Chair
The home of architecture and design in the Asia-Pacific
Get the latest design news direct to your inbox!
LIVE
COLLECTION
INDE AWARDS
MAGAZINE
CPD LIVE
LIVE
COL
INDE
MAG
CPD
Search
News
Products
Projects
People
Ideas
Stories Indesign Podcast
Videos
Edits
Subscribe
Submit
☰
News
Products
Projects
People
Ideas
Stories Indesign Podcast
Videos
Edits
Subscribe
Submit
☰
Dale O’Brien on sitting easy with Herman Miller’s Verus Chair
In the first instalment of our three-part series exploring what it means to sit your best, we pose the question to Gray Puksand’s Dale O’Brien, who discusses the importance of ease and majority rule when it comes to sitting and reveals why specifying a task chair is not unlike choosing a Volvo.
BY Ola Moszumanska
April 22nd, 2026
Tags: commercial interiors , Cosm Stool , design thinking , Ergonomics , gray puksand , herman miller , office furniture , Verus Chair , workplace design
When Herman Miller first launched Verus in 2017, the intention wasn’t exactly to make a striking visual statement. Designed to democratise the brand’s ergonomic performance at a more attainable price point, Verus’ rectilinear presence challenges the convention of the task chair as an industrial object that unintentionally intimidates the user. Instead, the simple, considered design sits quietly between the almost agricultural language of traditional task chairs with multiple adjustment points and the more impractical-looking, often contentious seats.
In contrast to more divisive, technically complicated designs, Verus has a remarkably broad appeal. And that, Dale O’Brien, a Partner with Gray Puksand, points out, is not at all a bad thing.
Approachability of a Volvo
Dale smiles as he reaches for a Volvo metaphor to illustrate the universal appeal of a reliable, easy-to-use design. “It’s a beautifully engineered, well‑made product that works really well, is non‑offensive and suits a lot of people,” he explains.
Verus , with its pleasingly uncomplicated form, sits squarely in that category. “When you think about a space where everyone sits and we’ve got clients coming through all the time, this simple, considered design blends in with the surroundings really nicely,” Dale notes, the chair’s squared-off back he’s so fond of peeking behind him.
But this approachability isn’t just an aesthetic choice – it’s a functional necessity.
Making sitting easier for all
Dale views ease – the reduction of friction between the person and the object – as the core of what it means to sit well. That hasn’t always been straightforward, of course – or at least, not for everyone.
Dale, who has spent the last two decades at the forefront of workplace design evolution, explains that, in the past, the industry leaned on global standards – an inflexible benchmark that, while useful, often relied on a statistical average person that didn’t really exist. “It was built around a ‘one size fits all’ model,” he reflects.
As our collective awareness of well-being and the sheer diversity of human physicality has evolved, that historical model has begun to show cracks. And the challenge became to create something suitable for the majority of – if not all – body types.
Shared utility in a dynamic constellation
This shift in focus from the average to the individual is especially evident in a modern, hybrid office, where the relationship between a person and the chair has shifted. “It’s not just that you don’t sit in the same chair every day,” Dale states, “but also that the task chair isn’t the only thing that you sit in to do work.”
Task chairs transformed from personal tools assigned to specific individuals to a shared utility as part of a broader constellation of stools, benches and lounges that let bodies move, postures shift and different types of work get done. At Gray Puksand’s studios, this diverse seating strategy means pairing the quiet reliability and ergonomics of primary task chairs with the intuitive ease of Herman Miller’s Cosm stools in the collaborative zones and the front-of-house areas. Versatile, approachable and comfortable, Cosm’s sleek, modern form acts as a visual bridge between utilitarian design and more adventurous pieces, both contrasting and complementing Verus’ traditional profile.
“Together, they create a layered environment that supports various work modes, from spontaneous discussions to focused tasks, ensuring our teams are well-supported throughout their day,” Dale explains.
Smooth sitting
He adds that within this diverse constellation of workplace seating, ease remains essential – regardless of setting. “You need less friction,” Dale says, pinpointing the exact metric of a successful task chair. “Anyone should be able to pull it up and jump in and out of it, whether they’re there for a whole day or just five minutes.”
Cosm stool’s intuitive nature fits right in with this frictionless philosophy. “Because it instantly adapts to each new user’s posture without manual adjustments, it removes a subtle but significant barrier to shared seating,” Dale explains, noting the stool’s automated tilt keeps workflows fluid, the energy in the room high and collaboration seamless. “This ease-of-use means team members can quickly ‘jump in’ and feel supported without thinking twice.”
This mandate of ease extends across the entire studio to the primary workstations – no matter how long you sit in a chair, it has to feel good and it can’t be complicated. That’s precisely why, Dale points out, historical OHS metrics that prioritise five or six points of adjustment – common in corporate and government departments – are increasingly inadequate in shared work environments. “You need the chair to have as few touch points as possible to get into a relatively comfortable position fast,” Dale says. “If you have to spend five minutes getting it right, it becomes too difficult.”
To sit well, then, is to sit easy. And the task chair has to be adaptable, intuitive and comfortable for the vast majority of people – without asking much of them in return.
The democratic choice
And so, when it came to selecting the primary chairs for Gray Puksand’s own studios – hybrid workplaces with no assigned seating – the firm opted for a democratic selection process, putting the choice between several options from leading suppliers in the hands of the people who would use them daily.
It’s an approach Gray Puksand often recommends on its workplace projects because task chairs are probably the one thing everyone will see, touch and use. “It’s the best way to ensure most employees will genuinely enjoy using them,” he adds.
Verus: chosen by majority rule
And that’s precisely how Verus became Gray Puksand’s primary chair: it was chosen by the people.
This shouldn’t come as a surprise – Verus is a workhorse of the modern workplace. With integrated PostureFit technology that helps prevent fatigue and a flexible back designed to respond to the body rather than restrict it, the chair ensures total spinal support while keeping people balanced as they move with the synchronised tilt.
Dale’s team also cited the chair’s lightness, comfort and the inconspicuous “waterfall edge” of the seat pad that prevents the design from cutting into the legs – small, expert details that cater to the human form without requiring a manual to understand or set up. “It’s a really approachable, easy-to-use chair that works within our budget and for us as a business,” Dale says. “People sit down and find things intuitively. It’s a really simple metric, but it’s not hard to get right if you prioritise the human.”
Sitting easy, for life
But sitting well is not just about sitting intuitively – it’s also about how long the chair is there for you to sit in. Especially since, as Dale points out, commercial fit‑outs turn over far more frequently than the buildings that contain them – and bulk items like task chairs can quickly become a problem.
“If those products have outlived their purpose in ten ye…
8,001 chars

Text scraped from the landing page for research purposes. © respective owners. This text is sourced from the advertiser's public landing page; for removal, contact dmca@luba.media.

More from indesignlive.com | Sponsored

indesignlive.com | Sponsored native ad: Buster + Punch: Elevating everyday design · Outbrain · AU
mediabuyer
OutbrainAU5dWordPress
Buster + Punch: Elevating everyday design
indesignlive.com | Sponsored@indesignlive

Buster + Punch: Elevating everyday design The home of architecture and design…

indesignlive.com
Visit
indesignlive.com | Sponsored native ad: Raffine furniture shaped by generations of design · Outbrain · AU
mediabuyer
OutbrainAU4d
Raffine furniture shaped by generations of design
indesignlive.com | Sponsored@indesignlive

Raffine furniture shaped by generations of design The home of architecture and…

indesignlive.com
Visit
indesignlive.com | Sponsored native ad: Amora Herencia Riverwalk Melbourne · Outbrain · AU
mediabuyer
OutbrainAU3d
Amora Herencia Riverwalk Melbourne
indesignlive.com | Sponsored@indesignlive
indesignlive.com
Visit
indesignlive.com | Sponsored native ad: Inside Maruni’s enduring timber design philosophy · Outbrain · AU
mediabuyer
OutbrainAU0d
Inside Maruni’s enduring timber design philosophy
indesignlive.com | Sponsored@indesignlive
indesignlive.com
Visit
indesignlive.com | Sponsored native ad: Autex Acoustics HQ: A Sound-Driven Workplace · Outbrain · AU
mediabuyer
OutbrainAU2d
Autex Acoustics HQ: A Sound-Driven Workplace
indesignlive.com | Sponsored@indesignlive
indesignlive.com
Visit
indesignlive.com | Sponsored native ad: Dale O’Brien on Herman Miller Verus Chair · Outbrain · AU
mediabuyer
OutbrainAU1d
Dale O’Brien on Herman Miller Verus Chair
indesignlive.com | Sponsored@indesignlive
indesignlive.com
Visit