They tested it and dropped it — copy the angle, not the exact creative.
Ran for 15 days across 1 GEO but hasn't been seen in over a week.
Running in a single market (France) — a focused test, not a broad rollout yet.
- Seen 15/30 days
- 1 GEO
- Redirect chain checked
- LP host: axa.fr
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on May 25. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Sponsorisé par AXA
Landing page
axa.fr
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Cooling off
running 15d · last seen 21d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
76/100
push pressure now · 30d index
Strength
42/100
overall scale · 30d index
Run
15d
last seen 21d ago
Markets
1
countries seen
Landing page
axa.fr
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Département De Paris Vous conduisez peu? Payez votre Assurance Auto au kilomètre
Drive Less? Pay Car Insurance by the Mile
Sponsorisé par AXA@sponsoris
Top 25% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in Europe — France.
What the data shows
Sponsorisé par AXA's Outbrain creative has been running for 15 days across 1 country and first seen on May 10, 2026 and last seen on May 25, 2026. It has been observed in France. The ad lands on axa.fr. On our 30-day observation series the creative has run in sharp traffic spikes over the last 30 days. Sponsorisé par AXA is running 6 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Département De Paris Vous conduisez peu? Payez votre Assurance Auto au kilomètre. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
axa.fr
Path
/demarches-devis/assurance-auto/campagne/media/assurance-auto-km-teads.html
Full URL
Redirect chain
Chain not captured yet.
Final host: axa.fr. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- utm_source
- teads
- utm_medium
- display
- utm_campaign
- AO_AUTO_NAT_TEADS_MOB
- obOrigUrl
- true
+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks May 21
30-day run pattern
SpikyHeavy traffic bursts on a few days with quieter days in between — typical of aggressive A/B testing or geo/daypart targeting.
- Coverage
- 10% of 30d
- Peak surge
- 4× vs median
- Last 7d
- 5
- WoW
- new
Peak day: — 4× the median day, indicating a deliberate budget push.
Window: Apr 25 → May 24
Sibling creatives from this campaign
Other creatives in Other on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
Protégez votre domicile avec une Assurance Habitation adaptée dès 9€/mois !
Découvrez Ma Maison, l'Assurance habitation AXA, dès 9€ par mois !
Une Assurance Habitation qui vous ressemble dès 9€ par mois !
Estimez en 5 minutes votre tarif d'assurance Habitation avec AXA
Département De Paris Vous conduisez peu? Payez votre Assurance Auto au kilomètre
Département De Paris Découvrez Ma Maison, l'Assurance habitation AXA, dès 9€ par mois !
Tested headline variants6
Tested headline variants
Sponsorisé par AXA's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Protégez votre domicile avec une Assurance Habitation adaptée dès 9€/mois !Killed27d10 content tokens
- #2Découvrez Ma Maison, l'Assurance habitation AXA, dès 9€ par mois !Killed25d8 content tokens
- #3Estimez en 5 minutes votre tarif d'assurance Habitation avec AXAKilled22d9 content tokens
- #4Une Assurance Habitation qui vous ressemble dès 9€ par mois !Killed13d8 content tokens
More from Sponsorisé par AXA6
More from Sponsorisé par AXA
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.