Fresh and still running — early to copy.
New launch: running 5/30 days across 1 GEO, last seen in the past couple of days. Get in before it saturates.
Running in a single market (United States) — a focused test, not a broad rollout yet.
- Seen 5/30 days
- 1 GEO
- Redirect chain checked
- LP host: afrotech.com
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on Jun 9. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Blavity
Landing page
afrotech.com
where it lands
Product / Offer
not detected
Tracker
not detected
Affiliate network
not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Fresh test
running 5d · last seen 2d ago · 1 market
Newly launched — too early to tell if it sticks. Watch before committing.
Gravity
—
push pressure now · 30d index
Strength
4/100
overall scale · 30d index
Run
5d
last seen 2d ago
Markets
1
countries seen
Landing page
afrotech.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Duke University Ends Full-Ride For Black Students
Blavity@blavity
Top 25% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in North America — United States.
What the data shows
Blavity's Outbrain creative has been running for 5 days across 1 country and first seen on June 3, 2026 and last seen on June 9, 2026. It has been observed in United States. The ad lands on afrotech.com. Blavity is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Duke University Ends Full-Ride For Black Students. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
afrotech.com
Path
/duke-university-ends-black-scholarship-program
Full URL
Redirect chain
Chain not captured yet.
Final host: afrotech.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- utm_source
- o2
- utm_campaign
- 008a8f0d82ac0ccfefa6f012827edfebcb
- utm_content
- 0058f859a4f18174b0e159d8c90214ed8e
- utm_medium
- cpc
- utm_term
- {{section_id}}
- bna
- 1
- inpwrd_lid
- 7c1505ef-7355-4f0b-a5f4-64ef88061c61
- inpwrd_cid
- 33770011
- oub_publisher
- {{publisher_id}}
- oub_click_id
- {{ob_click_id}}
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
Show landing page text
Visible text extracted from the advertiser's landing page · last fetched 2026-06-09
▶
Landing page text
Show landing page text
Visible text extracted from the advertiser's landing page · last fetched 2026-06-09
Duke University Has Officially Ended Its Full-Ride Scholarship For Black Students In Need Of Financial Assistance - AfroTech | AfroTech Latest Briefing Events Conference ▾ Get Tickets Conference Site Partner App Future 50 Insider Newsletter Get Tickets Education Shanique Yates Apr 12, 2024 Updated Jun 24, 2024 2 min Duke University Has Officially Ended Its Full-Ride Scholarship For Black Students In Need Of Financial Assistance Photo Credit: Klaus Vedfelt share Duke University is the latest higher educational institute to make a change following the 2023 Supreme Court ruling that ended affirmative action in admissions. According to its student publication The Chronicle, the North Carolina college has officially discontinued its Reginaldo Howard Memorial Scholarship Program. Since its inception in 1979, the merit scholarship was created for Black undergraduates, some of whom were required to demonstrate the need for financial assistance. It covered the cost of full tuition as well as room and board for those who were selected to be a part of the program. Duke University announced it is ending a full-ride scholarship program for Black students in the wake of the Supreme Court’s affirmative action ruling https://t.co/dNK2Rst99y — philip lewis (@Phil_Lewis_) April 12, 2024 “It is very much disheartening to hear that this program that opened the door for me to come to Duke is now being closed essentially, even though it will take on a new form,” Mya Harris, a current junior at the university, said. The scholarship was named in honor of Duke’s first Black student government president, Reginaldo “Reggie” Harris, whose life was cut short as the result of an automobile accident in 1976 during his sophomore year. While the original program will be no more, the Office of University Scholars and Fellows will partner with the Mary Lou Williams Center for Black Culture to create the Reginaldo Howard Leadership Program, which will now be “open to all undergraduate students, regardless of race.” Moreover, the new scholarship installment “will not include a competitive selection process,” per the outlet. “The Reginaldo Howard Leadership Program will honor Reggie Howard’s legacy by supporting Black academic excellence, intellectual community, and leadership on campus through an intentionally designed series of engagement opportunities,” wrote Candis Watts Smith, vice provost for undergraduate education, in an April 9 email to Reggie Scholars and alumni. Additionally, the Reggie Scholars received a notification to clarify the reasoning behind the decision, sharing that it was made “in light of changes to the legal landscape related to race-based considerations in higher education.” Each year, roughly 15 to 20 Black students were brought on as Reggie Scholars, and current Scholars have expressed concern about not being a part of Duke’s decision to terminate the program. “We were just kind of told what was happening as it was happening,” said sophomore Hanna Gedion. “We felt very powerless, to be honest with you.” Despite their reservations and disappointments, the move was anticipated following the Supreme Court affirmative action ruling that, as previously reported by AFROTECH™, has led to a string of universities abruptly ending any initiatives in place to assist students from underserved communities who may not always have the same opportunities and resources for higher education as their white counterparts. “We’re all frustrated obviously, but we’ve been expecting it for a while, and looking for next steps already,” Gedion added. “We’re trying to find ways to preserve Reggie’s legacy.” She continued, “We just want to make sure that Reginaldo Howard stays in the conversation in any way, shape or form that we can because he was a very prominent figure in Duke’s history, period — not Black Duke’s history, not Latino Duke’s history, just Duke’s history.” All philanthropic funding previously set aside for the Reggie Scholarship will now go toward the new leadership program. share Shanique Yates Shanique Liz Yates is an Atlanta-based journalist and content creator with a passion for storytelling on a range of topics that include business, culture, entertainment, and news. Her work can be found across platforms like aspireTV, REVOLT, BAUCE, and more! See more materials by Shanique Discover more of what matters to you discrimination diversity and inclusion Education Scholarships underserved communities Explore more Join the Growing Community of Tech Creators and Innovators EXPLORE News Business Events Partner with Us Technology Entertainment Education PROGRAMS AfroTech U Future 50 Podcasts Conference Labs MORE Get Hired Partner Sites App Shop join us on SOCIALS Get Hired SUBSCRIBE TO NEWSLETTER © 2026 AfroTech , Blavity, Inc. All rights reserved. Sitemap Advertise Media Kit Media Passes Terms of Use Cookie Policy Privacy Policy Trademark Policy
Text scraped from the landing page for research purposes. © respective owners. This text is sourced from the advertiser's public landing page; for removal, contact dmca@luba.media.
Observed daily (last 30 days)
No observations in this window.
Sibling creatives from this campaign
Other creatives in Other on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
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Mary J. Blige Opens Up About Diddy: Says She Was Afraid
Diddy Did it Again: Another Contract Bought
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Duke University Ends Full-Ride Scholarship for
Texas A&M Women’s Basketball Coach Sydney Carter Addresses Outfit Criticism: ‘I’m Not Apologizing For Who I Am’
Tested headline variants8
Tested headline variants
Blavity's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Mary J. Blige Opens Up About Diddy: Says She Was AfraidWinning angle39d7 content tokens
- #2Giannis Antetokounmpo Walks Away from Unfulfilled25d5 content tokens
- #3Duke University Ends Full-Ride Scholarship for24d6 content tokens
- #4Texas A&M Women’s Basketball Coach Sydney Carter Addresses Outfit Criticism: ‘I’m Not Apologizing For Who I Am’24d11 content tokens
Winning angle: the headline they kept alive longest — it beat the other variants they tested. Model this one; treat the rest as discarded experiments.
More from Blavity8
More from Blavity
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afrotech.comJadakiss Thanks Diddy For Not Playing Hardball After The LOX Was Bought Out Of…
afrotech.comAll About The Benjamins: How Diddy Set His Six Children Up For Financial…
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