Tracked in our index — here's what we can read so far.
Running 2/30 days across 1 GEO.
Running in a single market (Germany) — a focused test, not a broad rollout yet.
- Seen 2/30 days
- 1 GEO
- Redirect chain checked
- LP host: ad.doubleclick.net
- Tracker: Google Ads (DoubleClick)
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on May 8. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Lidl
Landing page
ad.doubleclick.net
where it lands
Product / Offer: not detected
Tracker
Google Ads (DoubleClick)
detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Went quiet
running 2d · last seen 38d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
21/100
push pressure now · 30d index
Strength
29/100
overall scale · 30d index
Run
2d
last seen 38d ago
Markets
1
countries seen
Landing page
ad.doubleclick.net
screenshot on file
Screenshot
Captured
LP rendered
Operator
—
unidentified
Network
Outbrain
traffic source
Entdecke jetzt deinen aktuellen Lidl-Prospekt
Check Out This Week's Lidl Deals Now
Lidl@lidl
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in Europe — Germany.
What the data shows
Lidl's Outbrain creative has been running for 2 days across 1 country and first seen on May 5, 2026 and last seen on May 8, 2026. It has been observed in Germany. The ad lands on ad.doubleclick.net. On our 30-day observation series the creative has run in intermittent bursts over the last 30 days. Lidl is running 1 other creative we have indexed, linked below for side-by-side comparison.
Creative headline: Entdecke jetzt deinen aktuellen Lidl-Prospekt. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands · www.lidl.de
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page
www.lidl.de
1 page · final host: www.lidl.de
Host
ad.doubleclick.net
Path
/ddm/clk/639776518;446074145;w;gdpr=%24%7BGDPR%7D;gdpr_consent=%24%7BGDPR_CONSENT_755%7D
Full URL
Redirect chain
Chain not captured yet.
Final host: ad.doubleclick.net. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- https://www.lidl.de/l/prospekte/latest-leaflet-f5771509-f19a-11e9-b196-005056ab0fb6/view/flyer/page/1?utm_source
- outbrain
- utm_medium
- display
- utm_campaign
- dis_other_others_leaflet_ao_rtail_retail_d-lf-dhz_aw_ao_de.p-outbrain
- utm_content
- p-{{publisher_name}}_{{section_name}}_link_Entdecke+jetzt+deinen+aktuellen+Lidl-Prospekt
- utm_term
- c-PLACEHOLDER
- obOrigUrl
- true
+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks May 8
30-day run pattern
PulsedIntermittent runs with quiet stretches — likely paused for budget cycles or rotation against fresher creatives.
- Coverage
- 7% of 30d
- Peak surge
- 1× vs median
- Last 7d
- 0
- WoW
- —
Peak day:
Window: Apr 25 → May 24
Auto-summary
At a glance
Outbrain direct LP. Lead-gen / DTC. Running in 🇩🇪 Germany. Active 2 days.
Sibling creatives from this campaign
Other creatives in Content Arb on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
More from Lidl1
More from Lidl
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.