They tested it and dropped it — copy the angle, not the exact creative.
Ran for 7 days across 1 GEO but hasn't been seen in over a week.
Running in a single market (Australia) — a focused test, not a broad rollout yet.
- Seen 7/30 days
- 1 GEO
- Redirect chain checked
- LP host: theguardian.com
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on May 6. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
The Guardian with Stan | Sponsored
Landing page
theguardian.com
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Went quiet
running 7d · last seen 40d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
14/100
push pressure now · 30d index
Strength
34/100
overall scale · 30d index
Run
7d
last seen 40d ago
Markets
1
countries seen
Landing page
theguardian.com
screenshot on file
Screenshot
Captured
LP rendered
Operator
—
unidentified
Network
Outbrain
traffic source
From Baby Reindeer to Half Man: the return of Richard Gadd
The Guardian with Stan | Sponsored@the
Top 25% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in APAC — Australia.
What the data shows
The Guardian with Stan | Sponsored's Outbrain creative has been running for 7 days across 1 country and first seen on April 29, 2026 and last seen on May 6, 2026. It has been observed in Australia. The ad lands on theguardian.com. On our 30-day observation series the creative has run in intermittent bursts over the last 30 days. The Guardian with Stan | Sponsored is running 1 other creative we have indexed, linked below for side-by-side comparison.
Creative headline: From Baby Reindeer to Half Man: the return of Richard Gadd. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands · www.theguardian.com
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page
www.theguardian.com
1 page · final host: www.theguardian.com
Host
theguardian.com
Path
/stan-half-man/2026/apr/24/from-baby-reindeer-to-half-man-the-return-of-richard-gadd
Full URL
Redirect chain
Chain not captured yet.
Final host: theguardian.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- utm_source
- Teads_Stan_Half+Man_Richard_Article1
- utm_medium
- Teads_Stan_Half+Man_Richard_Article1
- utm_campaign
- Teads_Stan_Half+Man_Richard_Article1
- utm_id
- Teads_Stan_Half+Man_Richard_Article1
- utm_term
- Teads_Stan_Half+Man_Richard_Article1
- utm_content
- Teads_Stan_Half+Man_Richard_Article1
- obOrigUrl
- true
+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks Apr 29
30-day run pattern
PulsedIntermittent runs with quiet stretches — likely paused for budget cycles or rotation against fresher creatives.
- Coverage
- 7% of 30d
- Peak surge
- 1× vs median
- Last 7d
- 0
- WoW
- —
Peak day:
Window: Apr 25 → May 24
Auto-summary
At a glance
Outbrain direct LP. Lead-gen / DTC. Running in 🇦🇺 Australia. Active 7 days.
Sibling creatives from this campaign
Other creatives in Other on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
More from The Guardian with Stan | Sponsored1
More from The Guardian with Stan | Sponsored
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.