Tracked in our index — here's what we can read so far.
Running 3/30 days across 1 GEO.
Running in a single market (United States) — a focused test, not a broad rollout yet.
- Seen 3/30 days
- 1 GEO
- Redirect chain checked
- LP host: si.com
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on Apr 28. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
SI.com
Landing page
si.com
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Went quiet
running 3d · last seen 48d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
30/100
push pressure now · 30d index
Strength
59/100
overall scale · 30d index
Run
3d
last seen 48d ago
Markets
1
countries seen
Landing page
si.com
screenshot on file
Screenshot
Captured
LP rendered
Operator
—
unidentified
Network
Outbrain
traffic source
Louisiana High School Softball Game Scores Nearly 100 Runs
SI.com@si
Top 25% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in North America — United States.
What the data shows
SI.com's Outbrain creative has been running for 3 days across 1 country and first seen on April 25, 2026 and last seen on April 28, 2026. It has been observed in United States. The ad lands on si.com. On our 30-day observation series the creative has run in sharp traffic spikes over the last 30 days. SI.com is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Louisiana High School Softball Game Scores Nearly 100 Runs. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands · www.si.com
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page
www.si.com
1 page · final host: www.si.com
Host
si.com
Path
/onsi/softball/youth/louisiana-high-school-softball-game-scores-nearly-100-runs-2026
Full URL
Redirect chain
Chain not captured yet.
Final host: si.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- source_id
- {{publisher_id}}
- utm_source
- obbow
- utm_medium
- obbow
- page_source
- obbow
- utm_campaign
- 00e65b129c942c4b698ac319d43a7fb57c
- utm_adtitle
- Louisiana+High+School+Softball+Game+Scores+Nearly+100+Runs
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks Apr 25
30-day run pattern
SpikyHeavy traffic bursts on a few days with quieter days in between — typical of aggressive A/B testing or geo/daypart targeting.
- Coverage
- 10% of 30d
- Peak surge
- 7× vs median
- Last 7d
- 0
- WoW
- —
Peak day: — 7× the median day, indicating a deliberate budget push.
Window: Apr 25 → May 24
Auto-summary
At a glance
Outbrain direct LP. Lead-gen / DTC. Running in 🇺🇸 United States. Active 3 days.
Sibling creatives from this campaign
Other creatives in Other on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
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Ravens' Derrick Henry Debuts Photo of Third Baby Girl With GF Adrianna Rivas
Odell Beckham Reunion with the New York Giants in the Cards?
Kenneth Simon II Announces Commitment - Did He Choose Georgia?
Indiana Basketball: Overrated or Underrated in Key Early 2026 Projection?
Nation's No. 10 CB Back on College Football Recruiting Market After Major Decision
Larry Brown Sees Something Special in UNC's Davis Despite Scrutiny
Three Key UConn Players for MSU To Pay Attention To
Tested headline variants8
Tested headline variants
SI.com's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Jaxson Dart’s Girlfriend Marissa Ayers’ Outfit Photo Gets Big Lane Kiffin ReactionWinning angle60d12 content tokens
- #2Ravens' Derrick Henry Debuts Photo of Third Baby Girl With GF Adrianna Rivas52d11 content tokens
- #3Odell Beckham Reunion with the New York Giants in the Cards?52d6 content tokens
- #4Larry Brown Sees Something Special in UNC's Davis Despite ScrutinyKilled48d9 content tokens
Winning angle: the headline they kept alive longest — it beat the other variants they tested. Model this one; treat the rest as discarded experiments.
More from SI.com8
More from SI.com
Jaxson Dart’s Girlfriend Marissa Ayers’ Outfit Photo Gets Big Lane Kiffin…
si.comRavens' Derrick Henry Debuts Photo of Third Baby Girl With GF Adrianna Rivas…
si.comMost spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.