They tested it and dropped it — copy the angle, not the exact creative.
Ran for 16 days across 1 GEO but hasn't been seen in over a week.
Running in a single market (Germany) — a focused test, not a broad rollout yet.
- Seen 16/30 days
- 1 GEO
- Redirect chain checked
- LP host: penguin.de
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on May 6. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Penguin
Landing page
penguin.de
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Cooling off
running 16d · last seen 40d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
21/100
push pressure now · 30d index
Strength
39/100
overall scale · 30d index
Run
16d
last seen 40d ago
Markets
1
countries seen
Landing page
penguin.de
screenshot on file
Screenshot
Captured
LP rendered
Operator
—
unidentified
Network
Outbrain
traffic source
Nach dem SPIEGEL‑Bestseller: Band 2 mit Svetlana & Tommi. Krimiparodie von Volker Klüpfel
After the Bestseller, Volker Klüpfel's Crime Comedy Returns With Svetlana & Tommi
Penguin@penguin
Top 25% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in Europe — Germany.
What the data shows
Penguin's Outbrain creative has been running for 16 days across 1 country and first seen on April 19, 2026 and last seen on May 6, 2026. It has been observed in Germany. The ad lands on penguin.de. On our 30-day observation series the creative has run in intermittent bursts over the last 30 days. Penguin is running 2 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Nach dem SPIEGEL‑Bestseller: Band 2 mit Svetlana & Tommi. Krimiparodie von Volker Klüpfel. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands · www.penguin.de
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page
www.penguin.de
1 page · final host: www.penguin.de
Host
penguin.de
Path
/buecher/volker-kluepfel-mord-ist-die-beste-beseitigung/buch/9783328603580
Full URL
Redirect chain
Chain not captured yet.
Final host: penguin.de. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- utm_campaign
- CMBSpa_PENG_Kluepfel_Mord-ist-die-beste-Beseitigung_pageontime
- utm_source
- outbrain
- utm_medium
- cpc
- obOrigUrl
- true
+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks May 2
30-day run pattern
PulsedIntermittent runs with quiet stretches — likely paused for budget cycles or rotation against fresher creatives.
- Coverage
- 10% of 30d
- Peak surge
- 1× vs median
- Last 7d
- 0
- WoW
- —
Peak day:
Window: Apr 25 → May 24
Auto-summary
At a glance
Outbrain direct LP. Lead-gen / DTC. Running in 🇩🇪 Germany. Active 16 days.
Sibling creatives from this campaign
Other creatives in E-commerce on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
Tested headline variants2
More from Penguin2
More from Penguin
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.