Currently running — worth a closer look.
Running 30/30 days across 1 GEO.
Running in a single market (United States) — a focused test, not a broad rollout yet.
- Seen 30/30 days
- 1 GEO
- Redirect chain checked
- LP host: visitcalifornia.com
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on Jun 11. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Visit California
Landing page
visitcalifornia.com
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Active
running 30d · last seen 5d ago · 1 market
Running with a modest observed footprint so far.
Gravity
34/100
push pressure now · 30d index
Strength
30/100
overall scale · 30d index
Run
30d
last seen 5d ago
Markets
1
countries seen
Landing page
visitcalifornia.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Powder Runs to Podiums — Explore Winter Olympic Favorites in California
Visit California@visit
Top 10% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in North America — United States.
What the data shows
Visit California's Outbrain creative has been running for 30 days across 1 country and first seen on May 12, 2026 and last seen on June 11, 2026. It has been observed in United States. The ad lands on visitcalifornia.com. On our 30-day observation series the creative has cooled noticeably in the last week. Visit California is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Powder Runs to Podiums — Explore Winter Olympic Favorites in California. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
visitcalifornia.com
Path
/experience/train-winter-olympian/
Full URL
Redirect chain
Chain not captured yet.
Final host: visitcalifornia.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- utm_campaign
- VCA_FY26_PCD
- utm_medium
- native
- utm_source
- %s
- utm_term
- %epid!;%ECid!;%EAid!
- utm_content
- %ECid
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks May 12
30-day run pattern
FadingActivity has collapsed in the last week — the buyer is winding this creative down or rotating to a new variant.
- Coverage
- 7% of 30d
- Peak surge
- 1× vs median
- Last 7d
- 0
- WoW
- -100%
Peak day:
Window: Apr 25 → May 24
Sibling creatives from this campaign
Other creatives in Other on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
Book Now, Spend Less For California’s Best Spring Discounts
Discover the California Ski Resorts That Winter Olympians Call Home
Celebrate 100 Years of Route 66 with These Can’t‑Miss Events
Your Guide To Experiencing 100 Years of Route 66
What’s New in California in 2026
13 Under The Radar California Theme Parks And Attractions
These 13 Road Trip Stops Are Delicious Hidden Gems
Discover Route 66 in California: Explore Beaches, Diners, Dunes
Tested headline variants8
Tested headline variants
Visit California's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Discover the California Ski Resorts That Winter Olympians Call HomeWinning angle52d8 content tokens
- #2Book Now, Spend Less For California’s Best Spring Discounts48d6 content tokens
- #3Celebrate 100 Years of Route 66 with These Can’t‑Miss Events29d8 content tokens
- #4What’s New in California in 20268d2 content tokens
Winning angle: the headline they kept alive longest — it beat the other variants they tested. Model this one; treat the rest as discarded experiments.
More from Visit California8
More from Visit California
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.