Proven for weeks and still live — safe to model.
Battle-tested: running 24/30 days across 1 GEO. Surviving this long usually means it's profitable enough to keep funding.
Running in a single market (Australia) — a focused test, not a broad rollout yet.
- Seen 24/30 days
- 1 GEO
- Redirect chain checked
- LP host: realestate.com.au
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on Jun 9. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
realestate.com.au
Landing page
realestate.com.au
where it lands
Tracker
not detected
Affiliate network
not detected
How we know: we followed the live redirect chain from this creative and fingerprinted each hop. Greyed nodes weren’t detected.
Pushing hard now
running 24d · last seen 2d ago · 1 market
Heavy push pressure in the last few days — hot right now. Worth a close look while it's live.
Gravity
55/100
push pressure now · 30d index
Strength
44/100
overall scale · 30d index
Run
24d
last seen 2d ago
Markets
1
countries seen
Landing page
realestate.com.au
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Taboola
traffic source
$2bn housing deal promises 11,000 new homes
realestate.com.au@realestate
Thousands of Western Australians hoping to buy their first home could get a leg up under a new housing deal that will reserve 11,000 homes exclusively for first-home buyers.
Top 25% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in APAC — Australia.
What the data shows
realestate.com.au's Taboola creative has been running for 24 days across 1 country and first seen on May 15, 2026 and last seen on June 9, 2026. It has been observed in Australia. The ad lands on realestate.com.au. On our 30-day observation series the creative has run in sharp traffic spikes over the last 30 days. realestate.com.au is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: $2bn housing deal promises 11,000 new homes. Indexed on Taboola by mediabuyer.
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
realestate.com.au
Path
/news/2bn-housing-deal-promises-11000-new-homes-for-wa-first-home-buyers/
Full URL
Redirect chain
Chain not captured yet.
Final host: realestate.com.au. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
No query string on this URL.
Tracking setup · Taboola
Taboola passes site, site_id, campaign_id, campaign_item_id and click-id by default. Map those to your tracker's source/sub1-4 fields. Use {click_id} as your unique click identifier when posting back conversions.
?site={site}&site_id={site_id}&campaign_id={campaign_id}&campaign_item_id={campaign_item_id}&click-id={click_id}Default Taboola setup template: ?site={site}&site_id={site_id}&campaign_id={campaign_id}&campaign_item_id={campaign_item_id}&click-id={click_id}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
Show landing page text
Visible text extracted from the advertiser's landing page · last fetched 2026-06-09
▶
Landing page text
Show landing page text
Visible text extracted from the advertiser's landing page · last fetched 2026-06-09
$2bn housing deal promises 11,000 new homes for WA first-home buyers - realestate.com.au Menu Buy Rent Sold Share New homes Find agents Lifestyle News Commercial Buy Rent Sold New Homes Find Agents Suburb profiles Share News Lifestyle Commercial News Insights Guides Lifestyle Video News Buying And Building New $2bn housing deal promises 11,000 new homes for WA first-home buyers Vivien Topalovic, Property Journalist First published 4 May 2026, 2:02pm Add as a preferred source on Google Thousands of Western Australians hoping to buy their first home could get a leg up under a new housing deal that will reserve 11,000 homes exclusively for first-home buyers. The agreement between the state and federal governments is designed to boost housing supply and improve affordability, with construction expected to roll out across WA through a mix of infrastructure, land development and direct housing programs. WA is the fourth state to join the federal government's 100,000 homes for first-home buyers. Picture: Getty The deal forms part of the Albanese government’s 2025 election commitment to build 100,000 homes for first-home buyers nationwide and will see more than $1 billion in federal funding flow into WA housing initiatives. WA is the latest state to sign onto the agreement, following South Australia in early 2026, with the ACT and Tasmania also now on board. Across several programs, the combined investment is expected to support the delivery of more than 34,000 new homes in WA, with 11,000 of those reserved specifically for first-home buyers. Federal minister for Housing Clare O’Neil said the partnership was designed to give first-home buyers a fair chance. “This is about something simple, making sure young Western Australians can afford a home of their own. We’re partnering with the WA Government to unlock thousands of homes and give first-home buyers a real shot,” she said. “Right now, too many Western Australians feel locked out of the housing market. This investment is about changing that, building more homes and backing first home buyers to get in.” Where the $2 billion will be spent The funding will be rolled out across a mix of infrastructure, land development and direct housing programs, aimed at accelerating supply and improving affordability for first home-buyers. Here’s where the funding will go: $522 million for the Housing Enabling Infrastructure Fund to deliver power and water infrastructure needed to unlock new housing, including in North Ellenbrook, East Wanneroo and regional centres such as Albany, Eaton, Australind and East Boyanup $694.3 million for land development works at METRONET station precincts across WA, supporting housing close to public transport and jobs. These precincts are generally the area within one kilometre of each station, or about a 10-15 minute walk. $375 million for a state‑led build‑to‑sell program delivering up to 500 homes exclusively for first-home buyers $250 million for a new first-home buyer commercial financing facility through Keystart, offering low‑cost finance for multi‑unit developments $250 million for a pre‑sale guarantee to reduce financial barriers for developers and accelerate delivery $40 million top‑up to the Infrastructure Development Fund and $50 million top‑up to the Regional Housing Support Fund. Industry groups have welcomed the agreement, saying the focus on enabling infrastructure is critical to getting more homes built. Funding will be split across infrastructure, land development and housing programs to boost supply and improve affordability for first-home buyers. Picture: Getty Master Builders Australia said the funding followed persistent advocacy for increased investment in civil and enabling infrastructure, to improve affordability and help get more projects off the ground. Master Builders Western Australia CEO Matt Moran said the focus on new estates, METRONET precincts and regional WA was particularly important. “Master Builders’ latest forecasts predict an almost 13,000 home shortfall against WA’s share of the National Housing Accord target. We welcome targeted action on the barriers to closing this gap,” he said. “Another challenge facing the building and construction industry is our critical worker shortage, with tens of thousands of additional workers needed currently in the residential sector alone. “The $522 million for the Housing Enabling Infrastructure Fund and the further $694.3 million for land development works will go a long way to accelerating supply‑side relief.” The Urban Development Institute of Australia (UDIA) also welcomed the agreement, saying infrastructure‑led housing investment was vital in the face of ongoing housing shortages and global uncertainty. UDIA national president Oscar Stanley said the deal demonstrated the role housing could play in lifting productivity and supporting the broader economy. “This is a welcome rollout of infrastructure and homes in the face of worsening global instability and a housing crisis,” he said. “This announcement shows that the government is pulling the right levers to make the housing sector a catalyst for greater productivity and a stronger economy.” Are you interested in the latest in buying and building new? Check out our New Homes section. Help us improve your reading experience Got a minute? Your feedback will help us build a better experience for you. Take our 1 minute survey related tags Buying Buying And Building New Featured Help us improve this page Take our 1 minute survey Editor’s pick videos News Other Sites ACT Property News Celebrity Homes Coronavirus Property News NSW Property News NT Property News Property Market Trends Queensland Property News SA Property News Tasmania Property News Victoria Property News Western Australia Property News Selling Guide Neighbourhoods Auction Results Commercial News The Block 2025 Winners The Block 2026 location in Mt Eliza Home Loans Home Loan Calculators Mortgage Calculator Stamp Duty Calculator Home Loan Rates Disclaimer: The information published in this section is of a general nature only and does not consider your personal objectives, financial situation or particular needs. Where indicated, third parties have written and supplied the content and we are not responsible for it. We make no warranty as to the accuracy, completeness or reliability of the information, nor do we accept any liability or responsibility arising in any way from omissions or errors contained in the content. We do not recommend sponsored lenders or loan products and we cannot introduce you to sponsored lenders. We strongly recommend that you obtain independent advice before you act on the content. Facebook Twitter Pinterest LinkedIn YouTube Advertise with us Contact us Ignite Agent admin Media sales Legal Privacy settings Privacy centre Site map Careers REA Group corporate website International sites Partner sites International sites: India United States International properties Partner sites: news.com.au foxsports.com.au Mansion Global askizzy.org.au realestate.com.au is owned and operated by ASX-listed REA Group Ltd (REA:ASX) © REA Group Ltd. By accessing or using our platform, you agree to our Terms of Use.
Text scraped from the landing page for research purposes. © respective owners. This text is sourced from the advertiser's public landing page; for removal, contact dmca@luba.media.
Observed daily (last 30 days)
Apr 25 → May 24·peaks May 22
30-day run pattern
SpikyHeavy traffic bursts on a few days with quieter days in between — typical of aggressive A/B testing or geo/daypart targeting.
- Coverage
- 27% of 30d
- Peak surge
- 5.7× vs median
- Last 7d
- 40
- WoW
- +567%
Peak day: — 5.7× the median day, indicating a deliberate budget push.
Window: Apr 25 → May 24
Sibling creatives from this campaign
Other creatives in E-commerce on Taboola
The rest of the set they’re running — see what else this angle is paired with.
Inside celebrity’s Yarra River-front homes
How the ACT became Australia's mid-century housing capital
Homes to surround historic Brooklyn Park convent, orphanage
Drew Barrymore offloads historic estate
Major Aussie city the latest to crack down on Airbnb
Lists Sydney investment property for sale
8 bidders compete for family house held for 60 years
Bargain': This humble brick home hides a huge secret
Tested headline variants
realestate.com.au's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Lists Sydney investment property for sale30d5 content tokens
- #28 bidders compete for family house held for 60 years30d7 content tokens
- #3Bargain': This humble brick home hides a huge secret28d7 content tokens
- #4Drew Barrymore offloads historic estate20d5 content tokens
More from realestate.com.au
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realestate.com.auDrew Barrymore offloads historic estate - realestate.com.au Menu Buy Rent Sold…
realestate.com.auMost spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.