They tested it and dropped it — copy the angle, not the exact creative.
Ran for 54 days across 1 GEO but hasn't been seen in over a week.
Running in a single market (Ireland) — a focused test, not a broad rollout yet.
- Seen 54/30 days
- 1 GEO
- Redirect chain checked
- LP host: upstreamread.com
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on May 29. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Home Value
Landing page
upstreamread.com
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Cooling off
running 54d · last seen 17d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
87/100
push pressure now · 30d index
Strength
70/100
overall scale · 30d index
Run
54d
last seen 17d ago
Markets
1
countries seen
Landing page
upstreamread.com
screenshot on file
Screenshot
Captured
LP rendered
Operator
—
unidentified
Network
Taboola
traffic source
Ireland: Calculator Shows The Value Of Your Home Instantly!
Home Value@home
Determining your property's current market value has become significantly easier with the rise of digital tools and automated valuation models. Online...
Top 10% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in Europe — Ireland.
What the data shows
Home Value's Taboola creative has been running for 54 days across 1 country and first seen on April 5, 2026 and last seen on May 29, 2026. It has been observed in Ireland. The ad lands on upstreamread.com. On our 30-day observation series the creative has cooled noticeably in the last week. Home Value is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Ireland: Calculator Shows The Value Of Your Home Instantly!. Indexed on Taboola by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands · upstreamread.com
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page
upstreamread.com
1 page · final host: upstreamread.com
Host
upstreamread.com
Path
/en/articles/online-calculators-can-estimate-the-value-of-your-home-10f097
Full URL
https://upstreamread.com/en/articles/online-calculators-can-estimate-the-value-of-your-home-10f097
Redirect chain
Chain not captured yet.
Final host: upstreamread.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
No query string on this URL.
Tracking setup · Taboola
Taboola passes site, site_id, campaign_id, campaign_item_id and click-id by default. Map those to your tracker's source/sub1-4 fields. Use {click_id} as your unique click identifier when posting back conversions.
?site={site}&site_id={site_id}&campaign_id={campaign_id}&campaign_item_id={campaign_item_id}&click-id={click_id}Default Taboola setup template: ?site={site}&site_id={site_id}&campaign_id={campaign_id}&campaign_item_id={campaign_item_id}&click-id={click_id}
Tech stack
- AdSense for Search
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks May 13
30-day run pattern
FadingActivity has collapsed in the last week — the buyer is winding this creative down or rotating to a new variant.
- Coverage
- 67% of 30d
- Peak surge
- 8.8× vs median
- Last 7d
- 93
- WoW
- -73%
Peak day: — 8.8× the median day, indicating a deliberate budget push.
Window: Apr 25 → May 24
Auto-summary
At a glance
Taboola search arb funnel. 1-page funnel monetizing via AdSense for Search. Running in 🇮🇪 Ireland. Active 54 days.
Sibling creatives from this campaign
Other creatives in Search Arb on Taboola
The rest of the set they’re running — see what else this angle is paired with.
Sydney: The Value Of Your House Is Publicly Available
Canada: Calculator Shows The Value Of Your Home Instantly!
Australia: Calculator Shows The Value Of Your Home Instantly!
Lookup Anyone's Home Value Instantly By Address
Online Calculators Can Estimate The Value of Your Home
Ireland: Calculator Shows The Value Of Your Home Instantly!
Check The Value Of Your Home
Thailand: Calculator Shows The Value Of Your Home Instantly!
Tested headline variants8
Tested headline variants
Home Value's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Canada: Calculator Shows The Value Of Your Home Instantly!60d6 content tokens
- #2Australia: Calculator Shows The Value Of Your Home Instantly!60d6 content tokens
- #3Online Calculators Can Estimate The Value of Your Home58d5 content tokens
- #4Check The Value Of Your Home47d3 content tokens
Persistent across variants: valuehome
More from Home Value8
More from Home Value
Online Calculators Can Estimate The Value of Your - upstreamread.com Lifestyle…
upstreamread.comOnline Calculators Can Estimate The Value of Your - upstreamread.com Lifestyle…
upstreamread.comMost spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.