Currently running — worth a closer look.
Running 1/30 days across 1 GEO.
Running in a single market (United States) — a focused test, not a broad rollout yet.
- Seen 1/30 days
- 1 GEO
- Redirect chain checked
- LP host: blavity.com
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on Jun 12. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Blavity.com
Landing page
blavity.com
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Fresh test
running 1d · last seen 3d ago · 1 market
Newly launched — too early to tell if it sticks. Watch before committing.
Gravity
—
push pressure now · 30d index
Strength
3/100
overall scale · 30d index
Run
1d
last seen 3d ago
Markets
1
countries seen
Landing page
blavity.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Taboola
traffic source
Patrick Mahomes' 'Nappy Hair' Comment Sparks Controversy, Backlash - Blavity
Blavity.com@blavity
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in North America — United States.
What the data shows
Blavity.com's Taboola creative has been running for 1 day across 1 country and first seen on June 10, 2026 and last seen on June 12, 2026. It has been observed in United States. The ad lands on blavity.com. Blavity.com is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Patrick Mahomes' 'Nappy Hair' Comment Sparks Controversy, Backlash - Blavity. Indexed on Taboola by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
blavity.com
Path
/patrick-mahomes-nappy-hair-comment-controversy
Full URL
https://blavity.com/patrick-mahomes-nappy-hair-comment-controversy
Redirect chain
Chain not captured yet.
Final host: blavity.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
No query string on this URL.
Tracking setup · Taboola
Taboola passes site, site_id, campaign_id, campaign_item_id and click-id by default. Map those to your tracker's source/sub1-4 fields. Use {click_id} as your unique click identifier when posting back conversions.
?site={site}&site_id={site_id}&campaign_id={campaign_id}&campaign_item_id={campaign_item_id}&click-id={click_id}Default Taboola setup template: ?site={site}&site_id={site_id}&campaign_id={campaign_id}&campaign_item_id={campaign_item_id}&click-id={click_id}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
Show landing page text
Visible text extracted from the advertiser's landing page · last fetched 2026-06-14
▶
Landing page text
Show landing page text
Visible text extracted from the advertiser's landing page · last fetched 2026-06-14
Patrick Mahomes' 'Nappy Hair' Comment Sparks Controversy, Backlash - Blavity Briefing Entertainment Culture Health News Conditions & Care Cost & Coverage Wellness Nutrition Blavity U 21Ninety Beauty Hair Mind & Body Relationships Motherhood Career & Money Astrology Blavity Brands Blavity Town Hall Books Home & Texture AfroTech Travel Noire Talent Infusion Briefing Entertainment Culture Health Blavity U 21Ninety Blavity Brands Support Us Home › News › Patrick Mahomes' 'Nappy Hair' Comment Sparks Controversy, Backlash News Patrick Mahomes' 'Nappy Hair' Comment Sparks Controversy, Backlash By Aria Bell • Apr 29, 2025 Share (Christian Petersen/Getty Images) Patrick Mahomes is sporting a new look after he promised himself and his team that he would chop his hair following the 2024-2025 NFL season. In February, the Kansas City quarterback switched up his recognized curly mohawk look. During a February visit to his alma mater, Texas Tech University, to support the men’s basketball team, Mahomes revealed his new haircut: a drop fade . When Texas Tech University posted a slideshow on Instagram with photos and a video of his attendance, fans loved his fresh look. “Love the look on him! 🔥,” one person commented under the post. “Hair is so much better! 👏,” someone else added. Patrick Mahomes says superstition and self-reflection sparked his hair transformation In a recent interview clip , Maholmes spoke about what led to his new look. “I’ve wanted to do it for a while, but it was kind of one of those superstitions. I kept winning the Super Bowl, which is a good thing, but I didn’t want to cut the hair while I was doing it,” he explained. The Texas native said his teammates knew he was moving forward with his hair dreams, whether they won this year’s championship game or not. “I told everybody during the season that win or lose, if we win three in a row or if we lose, I’m getting the haircut. Like, that’s enough,” Mahomes said. “I’ve very excited. Like, I’ve look at some videos from last year and I keep believe all you guys let me keep that nappy hair for so long,” he added. “I look way better with the shorter hair, so I’ll be keeping this going forward.” For those who don’t think it’s a real quote ⬇️ 🎥: @KCTV5 https://t.co/9vKPHhbHln pic.twitter.com/mfPqMnlKIn — Natalie Esquire (@natfluential) April 24, 2025 Debate erupts over Patrick Mahomes’ ‘nappy’ hair comment Mahomes’ “nappy hair” reference didn’t sit well with some people. “Oh no not Patrick Maholmes the Trump supporter not liking his own hair texture! The Black community is so distraught,” someone tweeted in response. “First of all, why are ya’ll surprised? Patrick Maholmes is NOT a black man, ya’ll are trying to hold a biracial man up to certain standards that do not pertain to him,” another person said . “Ya’ll want him to be black so badly, but he’s not, and that’s okay.” Others defended Maholmes’ word use and called those making it a big deal “insecure.” “Damn yall are insecure af. He’s half black, let him feel how he wants about himself just like everyone else!!” one person wrote . “He said nothing wrong I call my hair nappy we all call our hair nappy, yall tryna make him white so bad it’s annoying,” a second person tweeted . While opinions around Mahomes’ comments continue to swirl online, one thing is clear: the NFL star is stepping into a new era both on and off the field, fresh cut and all. Share Support Blavity Media You just read something that matters. Blavity exists because these stories deserve to be told — without compromise, without a filter, without asking permission. We're independent. We're reader-supported. And we need your support to keep it that way. $5 $10 $25 Other Start Monthly Contribution Secure payment via Stripe. Cancel anytime. Stay Updated Get daily insights on Black culture, entertainment, and community news. Subscribe Free *by clicking Subscribe you agree to our Terms of Service and Privacy Policy Trending Now Department Of Defense Cuts List Of Recognized Religions From More Than 200 To Only 31 5 min read • 4 Republicans Sided With Dems To Reject SAVE America Act, The Restrictive Voter ID Law Pushed By Trump 4 min read • Think America’s Best Days Are Over? New Study Shows The Wealthier See Possibility While Most Americans See Decline 4 min read • Most Read Actor John Cena Posts His 'Black Twin' And The Resemblance Is Uncanny News Dennis Rodman's Daughter Trinity Rodman Is The Highest-Paid Player In National Women's Soccer League News Atlanta Restaurant Owner Introduces 'Grits That Give Back' Initiative, Directing 100% Of Proceeds To HBCU Student Scholarships Blavity-U Explore Topics Interviews Entertainment Black-Owned Business Culture Blavity U Sports Health Books Politics Opinion Discover New Interests Support Blavity Media Keep Blavity independent. Your contribution funds independent journalism. $5 $10 $25 Contribute Monthly Make a one-time contribution explore Culture Life Entertainment Small Business Partner with Us Shopping blavity brands home and texture afrotech 21ninety travel noire talent infusion blavity fest blavity house party Socials Support Us Support independent journalism. Your contribution keeps Blavity accessible for everyone. $5/mo $10/mo $25/mo Contribute Now Make a one-time contribution Subscribe © 2026 Blavity, Inc. All rights reserved. Terms of Use Privacy Policy Cookie Policy Advertise Media Passes
Text scraped from the landing page for research purposes. © respective owners. This text is sourced from the advertiser's public landing page; for removal, contact dmca@luba.media.
Observed daily (last 30 days)
No observations in this window.
Sibling creatives from this campaign
Other creatives in Other on Taboola
The rest of the set they’re running — see what else this angle is paired with.
Breaking Toys Or Breaking The Internet! Toddler's Day Care Reaction Has Viewers ROFL! [Watch]
NBA Player Isaiah Hartenstein Reveals His Father Is Black And Says He's 'Bright Skin'; The Internet Has Thoughts - Blavity
Pete Hegseth Fires Randy George, Who Clashed With Him Over Promoting Black And Women Officers - Blavity
Dennis Rodman's Daughter Trinity Rodman Is The Highest-Paid Player In National Women's Soccer League - Blavity
He's getting paid. Why would Jake Paul sue over the Anthony Joshua fight?
NBA Guard Jalen Green's Net Worth Is A Case Study In Determination - Blavity
Tristan Thompson's Net Worth Reflects His Veteran Status In The NBA - Blavity
What To Know About Azzi Fudd, WNBA No. 1 Draft Pick Set To Join GF Paige Bueckers At Wings - Blavity
Tested headline variants8
Tested headline variants
Blavity.com's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1He's getting paid. Why would Jake Paul sue over the Anthony Joshua fight?Winning angle38d10 content tokens
- #2Tristan Thompson's Net Worth Reflects His Veteran Status In The NBA - Blavity23d9 content tokens
- #3Dennis Rodman's Daughter Trinity Rodman Is The Highest-Paid Player In National Women's Soccer League - Blavity22d13 content tokens
- #4NBA Guard Jalen Green's Net Worth Is A Case Study In Determination - Blavity22d10 content tokens
Winning angle: the headline they kept alive longest — it beat the other variants they tested. Model this one; treat the rest as discarded experiments.
More from Blavity.com8
More from Blavity.com
NBA Guard Jalen Green's Net Worth Is A Case Study In Determination - Blavity…
blavity.comTristan Thompson's Net Worth Reflects His Veteran Status In The NBA - Blavity…
blavity.comMost spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.