For agencies
Walk into the pitch knowing what the competition is running.
When a prospect asks what their rivals are doing, you should already have the answer on screen. Browse who is active in any vertical, the creatives they are putting weight behind, and how that picture moves week to week — the kind of evidence that wins the account.
Build the competitive set for any vertical
Pick a vertical and you have the active advertisers in it, the creatives each one is running, and the landing pages behind them — the raw material for a competitive-set slide that holds up in the room. Open a single advertiser to see their entire creative portfolio and where they place it, so you can show a prospect exactly how a competitor is positioning, not just that they exist.
- By category
Verticals
Browse advertisers and creatives by vertical — finance, health, home, auto and more. The fastest way to assemble a competitive set.
- By brand
Advertisers
Every advertiser with their full creative portfolio, landing-page hosts and network footprint. Pitch-ready evidence per brand.
- By channel
Networks
What is running on each major content-recommendation network. Useful when a client wants channel-level recommendations.
Show where a category is heading, not just where it is
A pitch lands harder when you can show movement. The reports surface what is gaining and losing momentum, the longest-running creatives in a space, and a quotable read on the state of native advertising — the data-journalism layer you can cite in a deck or a quarterly review without paying for a subscription.
- Report
State of Native Advertising
A living report computed from the live index — the by-the-numbers read you can cite in a deck or a category review.
- Momentum
What's scaling now
Which angles are being pushed harder this week, by vertical. Frame a category's direction with current evidence.
- Proven
Winning ads
The creatives with staying power. A clean way to show a client what durable performance looks like in their space.
Turn a browse into a deliverable
Every advertiser, landing page and creative has its own shareable URL, so the research you do here drops straight into a deck, a brief or a Slack thread. The open dataset and the dated reports give you something durable to cite when a client wants a source behind the slide.
- Landers
Landing pages
The pages behind the ads, grouped by host. Reference how competitors structure their funnels, not just their creative.
- Open data
Open native-ads dataset
A downloadable, citable export of long-running creatives under a CC-BY licence — a source you can footnote in a report.
- Archive
Reports archive
Dated winners and movers reports you can link to as a point-in-time reference for a client deliverable.
// frequently asked
- How do I build a competitive set for a pitch?
- Start in the vertical that matches the prospect, then open the active advertisers in it to pull their creatives, landing pages and network footprint. Each advertiser and creative has its own URL, so the research drops straight into a deck.
- Can I cite this in a client deliverable?
- Yes. The State of Native Advertising report and the dated winners and movers reports are point-in-time references you can link to, and the open native-ads dataset is published under a CC-BY licence you can footnote.
- Which channels does this cover?
- The major open-web native advertising networks — Taboola, Outbrain, MGID and RevContent. It does not cover Meta, Google or TikTok. The scope is the around-the-web content-recommendation widgets on news sites and premium publishers.
- Is it free?
- Yes, with no login. Browsing every advertiser, vertical, network, landing page and report is free, and the index is updated daily.