mediabuyer.site vs BigSpy
BigSpy is a subscription ad-intelligence platform best known for paid-social ad spy across Facebook, Instagram, TikTok, YouTube, and other social surfaces. Its native ad coverage is secondary to that social focus. Mediabuyer.site is a free, no-login surface specifically for native content-recommendation creatives across Taboola, Outbrain, MGID, and RevContent.
The two tools answer different questions and rarely overlap. BigSpy answers questions about what is running on social platforms. Mediabuyer.site answers questions about what is running on the open-web native content-recommendation surfaces — sponsored articles and product cards placed alongside editorial content on publisher sites.
For paid-social research, BigSpy is the right call. For native research, the free surface here covers the four major content-recommendation networks with full per-record metadata: advertiser, headline, click-out URL with original parameters intact, landing-page host, country footprint, vertical, and date range. The data dictionary at /data-dictionary documents every field.
Media buyers running both paid-social and native typically use the two tools in parallel: BigSpy for the social side, mediabuyer.site for the native side. The data sets don't overlap.
Side-by-side comparison
| Dimension | BigSpy | mediabuyer.site |
|---|---|---|
| Paid-social ad spy (Facebook, Instagram, TikTok, YouTube) | Yes | No |
| Native open-web ad spy (Taboola, Outbrain, MGID, RevContent) | Smaller native module | Primary focus |
| Login required | Yes | No |
| Pricing | Subscription-based | Free |
| Landing-page capture | Yes | Yes |
| Public data dictionary | No | Yes (/data-dictionary) |
| LLM-friendly Markdown mirrors | No | Yes (append .md to any URL) |
Live native ad creatives in the index
A sample of creatives from the live index. Click any creative for the full detail page — landing-page capture, advertiser hub, country footprint, and how long it has been running.
From (Not Quite) ‘Problem Child’ to Spirit of Georgetown Winner | Georgetown…
scs.georgetown.edu¡Estos 20 platos típicos puertorriqueños te harán agua la boca! - Quizame…
smeagol.revcontent.com26 Stars, die sich durch Schönheitsoperation deutlich verändert haben – Celeb's…
¡Estos 20 platos típicos puertorriqueños te harán agua la boca! - Quizame…
smeagol.revcontent.comGrammarly: Free AI Writing Assistance Log in Get Grammarly It’s free You think…
¡Estos 20 platos típicos puertorriqueños te harán agua la boca! - Quizame…
smeagol.revcontent.comStromkosten sparen Strom wechseln Gas wechseln Über uns Der Boni-Wechsel-Trick…
cheapenergy24.deRelieve Neuropathy at Home Advertorial Health Insights Magazine Health Insights…
¡Estos 20 platos típicos puertorriqueños te harán agua la boca! - Quizame…
smeagol.revcontent.comFoods You Can Eat A Lot Of Without Gaining Weight Home & Yard Gardening &…
Las 20 secuelas de películas mejor hechas de la historia - Quizame Divertido…
smeagol.revcontent.comFrequently asked questions
- Is mediabuyer.site really free?
- Yes. The entire browsing surface — creatives, advertiser hubs, landing-page captures, country footprints — is publicly viewable without an account. There is no upgrade prompt.
- Does mediabuyer.site cover Facebook or TikTok ads?
- No. Coverage is native content-recommendation ads on the open web — Taboola, Outbrain, MGID, and RevContent. For paid-social ad spy, BigSpy or the platforms' own ad libraries (Meta Ad Library, TikTok Creative Center) are the right surfaces.
- How fresh is the data?
- Crawls run on a daily cadence. New creatives appear on the live feed within hours of the next build. Each creative carries first-seen and last-seen timestamps.
- What does the competitor cost?
- Pricing changes often and quoting numbers here would go stale within weeks. Check the competitor's own pricing page for the current rate. Mediabuyer.site itself is free with no subscription tier.