Outbrain movers · Wed, May 27, 2026

Outbrain ad movers — Wed, May 27, 2026

Summary: On Wed, May 27, 2026, 25 Outbrain creatives spiked and 25 faded relative to their own trailing-7-day observed baseline (out of 1342active creatives that cleared the noise floor). Change is a relative multiple of each creative's prior-week activity — no spend, CTR or conversion data.

Spiking — 25 creatives

Creatives spiking: headline, advertiser, network, change vs trailing week.
#	Creative	Advertiser	GEOs	Spike
1	Omega block weather pattern to bring late season snow, heavy rain and cooler temps to the West Coastgeneral	—	1	NEW
2	72 Senior Singles Want To Date onlinegeneral	thisromance.com \| Sponsored	6	NEW
3	Florida to receive days of much-needed rain into the weekend amid persistent drought conditionsgeneral	—	1	NEW
4	No-installation AC Cooler Makes Traditional AC Uselessauto	LatestFinds	1	NEW
5	The no.1 Room Where Seniors Fall Isn't the Stairs. Meet the Real Enemy!general	smartgeardaily \| Sponsored	8	NEW
6	The no.1 Room Where Seniors Fall Isn't the Stairs. Meet the Real Enemy!general	smartgeardaily	9	NEW
7	Embrace Solar Energy: A Smart Solution for Rising Costs and Climate Changeauto	Roots Solar \| Sponsored	4	NEW
8	$137 No-installation AC Cools Any Room In Minutesgeneral	LatestFinds	1	NEW
9	How To Keep Your Toilet Spotless With Just 2 Tricksgeneral	Tips and Tricks \| Sponsored	6	NEW
10	72 Senior Singles Want To Date onlinegeneral	thisromance.com \| Sponsored	6	NEW
11	This One Habit Breaks Vets’ Hearts (Most Cat Parents Don’t Realize)auto	catfoodexposed.com	1	NEW
12	This Pre-IPO Stock Is Up 4,000% Alreadyfinance	Immersed	1	NEW
13	The Sub-$1 “Superhuman” Pre-IPO AI Stockfinance	Immersed	1	NEW
14	Better Than Song Birds: This Bronze Chime Sounds Like Nothing Elseauto	CRAFT MAGAZINE	5	NEW
15	Giant Whale Won't Leave Boat Alone – When They Notice Why, Watch What Happened!tech	Happy in Shape \| Sponsored	7	NEW
16	This One Habit Breaks Vets’ Hearts (Most Cat Parents Don’t Realize)auto	catfoodexposed.com	1	NEW
17	Aussie Engineer’s $49 Invention Makes Power Washers Obsolete!general	Consumer Check \| Sponsored	1	NEW
18	The 2 Toilet Tricks Plumbers Wish You Didn't Knowgeneral	Tips and Tricks \| Sponsored	5	NEW
19	The no.1 Room Where Seniors Fall Isn't the Stairs. Meet the Real Enemy!general	smartgeardaily \| Sponsored	9	NEW
20	See What Personalised Content We Have Based on Your Browsing Historygeneral	DiscoveryFeed \| Sponsored	8	NEW
21	Personalized Content Tailored to Your Preferences - All in One Placetech	DiscoveryFeed	7	NEW
22	Personalized Content Tailored to Your Preferences - All in One Placetech	DiscoveryFeed \| Sponsored	7	NEW
23	The no.1 Room Where Seniors Fall Isn't the Stairs. Meet the Real Enemy!general	smartgeardaily	7	NEW
24	72 Senior Singles Want To Date onlinegeneral	thisromance.com	5	NEW
25	台灣植牙費用多少？2026年最新價格解析tech	Visionary Echo \| Sponsored	1	NEW

Fading — 25 creatives

Creatives fading: headline, advertiser, network, change vs trailing week.
#	Creative	Advertiser	GEOs	Drop
1	Sea Plane Encounters Thieves - Watch What the Captain Does Next!health	Happy in Shape \| Sponsored	10	0.0x
2	17 Movies That Destroyed Actors' Careers: No One Can Argue With No. 1auto	Outdoor Revival	7	0.0x
3	After 60, Leg Strength Comes From One Simple Daily Moveecom	primenutritionfindings.com	1	0.0x
4	As Carney heads to India, what can the two countries gain from each other? - National \| Globalnews.caauto	—	7	0.0x
5	Caitlin Clark Goes Down With Injury After Flagrant Foul In Indiana Returngeneral	TMSPN - NBA	1	0.0x
6	Die Cortisol-Lüge: Forscher entdecken - so wirkt Magnesium wie ein innerer Stress-Schaltergeneral	Gesund & Vital Ratgeber	1	0.0x
7	Die Must-Have Brillen für 2026 – vier Trends, dein Style. Jetzt entdecken!general	Mister Spex	1	0.0x
8	Georgia teacher dies after high school toilet paper prank: U.S. reports - National \| Globalnews.catech	—	8	0.0x
9	If Your Kidney Numbers Are Dropping, Read Thisgeneral	HydroHealth	1	0.0x
10	Investing $250 in AI could generate a second incomegeneral	Latest News \| Sponsored	1	0.0x
11	Jason Kelce Says Taylor Swift Has Completely Changed Travis Kelce in One Major Waygeneral	TMSPN - NFL	1	0.0x
12	Man buys Mercedes-Benz for €35,000 at auction—and uncovers the painful truth months laterecom	Tips and Tricks \| Sponsored	8	0.0x
13	Pregnant Cab Driver Helps Homeless Man To Hospital - Watch What Happenedgeneral	Tips and Tricks \| Sponsored	5	0.0x
14	Side Sleepers Get Achy Shoulders, Few Know This "Side Sleeper" Trickecom	Best Health Magazine	6	0.0x
15	So viel kostet eine Wärmepumpe inkl. Einbau in 2026general	Wärmepumpe Förderung	1	0.0x
16	This Drugstore Cream Has Women Canceling Appointmentshealth	The Skin Mag	1	0.0x
17	This Drugstore Cream Has Women Canceling Appointmentshealth	The Skin Mag	1	0.0x
18	Dermatologist: The 1 Vitamin You Need If You Have Wrinklesgeneral	Anti-Aging Center	1	0.0x
19	Die Must-Have Brillen für 2026 – vier Trends, dein Style. Jetzt entdecken!general	Mister Spex	1	0.0x
20	Ist Ihr Sparkonto noch zeitgemäß?general	Raisin	1	0.0x
21	Kidney Doctors Are Talking About This Simple Water Trickhealth	HydroHealth	1	0.0x
22	The most realistic game 2025. If you own a mouse, play it for 1 minute.general	Combat Siege	5	0.0x
23	World’s Richest Man Plots Biggest Ever IPO On June 9th?finance	Daily Stock Traders	1	0.0x
24	Side Sleepers Get Achy Shoulders, Few Know This "Side Sleeper" Trickecom	Health Insights Magazine	7	0.0x
25	Mische das in deine Haferflocken (lässt Bauchfett schmelzen...)general	Apotheken Zeitschrift	1	0.0x

Methodology

For every Outbraincreative with enough observed activity to clear the noise floor, we compare that day's observed placement frequency to the creative's own trailing-7-day mean. A spike is a day at or above 2× that baseline (or a brand-new creative with no prior-week activity); a fade is a day at or below 0.4× of a non-trivial baseline. The table reports the relative multiple, never absolute frequency. Observed from public-web ad placements — no spend, CTR, conversion or personal data. See the data dictionary.