Tracked in our index — here's what we can read so far.
Longevity data is still building for this creative.
Running in a single market (United States) — a focused test, not a broad rollout yet.
- 1 GEO
- Redirect chain checked
- LP host: match.nerdwalletadvisors.com
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on May 13. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
NerdWallet Advisors Match
Landing page
match.nerdwalletadvisors.com
where it lands
Product / Offer: not detected
Tracker: not detected — cloaked
Affiliate network: not detected — cloaked
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected — the funnel is cloaked behind an arbitrage host.
Went quiet
last seen 33d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
17/100
push pressure now · 30d index
Strength
16/100
overall scale · 30d index
Run
—
last seen 33d ago
Markets
1
countries seen
Landing page
match.nerdwalletadvisors.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Ask A Pro: How Long Does $2.5 Million Last in Retirement?
NerdWallet Advisors Match@nerdwallet
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in North America — United States.
What the data shows
NerdWallet Advisors Match's Outbrain creative has been running for 0 days across 1 country and first seen on May 13, 2026. It has been observed in United States. The ad lands on match.nerdwalletadvisors.com. On our 30-day observation series the creative has cooled noticeably in the last week.
Creative headline: Ask A Pro: How Long Does $2.5 Million Last in Retirement?. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
match.nerdwalletadvisors.com
Path
/pro/find-my-advisor/retirement-timeline
Full URL
Redirect chain
Chain not captured yet.
Final host: match.nerdwalletadvisors.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- utm_campaign
- adv_mktg_paid_050726_ob_general_ad_dtf_aap
- utm_medium
- ntv
- utm_source
- ob
- mktg_body
- 00ce656b98a2bafdc846e1f0d5f7d9a985
- utm_term
- {{publisher_name}}_{{section_name}}
- ob_click_id
- {{ob_click_id}}
+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks May 13
30-day run pattern
FadingActivity has collapsed in the last week — the buyer is winding this creative down or rotating to a new variant.
- Coverage
- 3% of 30d
- Peak surge
- 1× vs median
- Last 7d
- 0
- WoW
- -100%
Peak day:
Window: Apr 25 → May 24
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Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.