Fresh and still running — early to copy.
New launch: running 2/30 days across 1 GEO, last seen in the past couple of days. Get in before it saturates.
Running in a single market (United States) — a focused test, not a broad rollout yet.
- Seen 2/30 days
- 1 GEO
- Redirect chain checked
- LP host: smartasset.com
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on Jun 15. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
SmartAsset
Landing page
smartasset.com
where it lands
Product / Offer: not detected
Tracker: not detected — cloaked
Affiliate network: not detected — cloaked
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected — the funnel is cloaked behind an arbitrage host.
Pushing hard now
running 2d · last seen 1d ago · 1 market
Heavy push pressure in the last few days — hot right now. Worth a close look while it's live.
Gravity
89/100
push pressure now · 30d index
Strength
53/100
overall scale · 30d index
Run
2d
last seen 1d ago
Markets
1
countries seen
Landing page
smartasset.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Ask a Pro: "I'm 65 With $1.1M Saved. What's My Retirement Budget?"
SmartAsset@smartasset
Above median longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in North America — United States.
What the data shows
SmartAsset's Outbrain creative has been running for 2 days across 1 country and first seen on June 13, 2026 and last seen on June 15, 2026. It has been observed in United States. The ad lands on smartasset.com. On our 30-day observation series the creative has run in intermittent bursts over the last 30 days. SmartAsset is running 5 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Ask a Pro: "I'm 65 With $1.1M Saved. What's My Retirement Budget?". Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
smartasset.com
Path
/retirement/find-a-financial-planner
Full URL
Redirect chain
Chain not captured yet.
Final host: smartasset.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- utm_source
- outbrain
- utm_campaign
- out__falc_direct_65rb_allplatforms_tcpa_0326_t1_broad
- utm_term
- {{section_id}}
- utm_content
- 004c7314b70f26ccd5b989eaaaf66c085a
- utm_id
- {{ob_click_id}}
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
Show landing page text
Visible text extracted from the advertiser's landing page · last fetched 2026-06-16
▶
Landing page text
Show landing page text
Visible text extracted from the advertiser's landing page · last fetched 2026-06-16
Find Your Advisor Match | SmartAsset.com
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GLB Notice
Online Tracking Opt-Out Guide
Form ADV Part 2A |
Form CRS
SmartAsset Advisors, LLC ("SmartAsset"), a wholly owned subsidiary of Financial Insight Technology, is
registered with the U.S. Securities and Exchange Commission as an investment adviser. SmartAsset’s
services are limited to referring users to third party advisers registered or chartered as fiduciaries
("Adviser(s)") with a regulatory body in the United States that have elected to participate in our
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Past performance is not a guarantee of future results. There are no guarantees
that working with an adviser will yield positive returns. The existence of a fiduciary
duty does not prevent the rise of potential conflicts of interest.
Smartly made in NYC
© 2026 SmartAsset, all rights reserved.Text scraped from the landing page for research purposes. © respective owners. This text is sourced from the advertiser's public landing page; for removal, contact dmca@luba.media.
Observed daily (last 30 days)
May 18 → Jun 15·peaks Jun 15
30-day run pattern
PulsedIntermittent runs with quiet stretches — likely paused for budget cycles or rotation against fresher creatives.
- Coverage
- 10% of 30d
- Peak surge
- 1.8× vs median
- Last 7d
- 15
- WoW
- new
Peak day:
Window: May 18 → Jun 15
Sibling creatives from this campaign
Other creatives in E-commerce on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
Ask a Pro: "How Long Does $2.5M Last in Retirement?"
Ask a Pro: "I'm 65 With $1.1M Saved. What's My Retirement Budget?"
Ask a Pro: "I Have a $1.4M IRA. Should I Convert $160K/Year to Roth to Save on RMDs?"
Ask a Pro: "I'm 65 With $1.1M In An 401(k). What's My Retirement Budget?"
Ask a Pro: "How Can I Avoid Paying Taxes on IRA Withdrawals?"
Tested headline variants5
Tested headline variants
SmartAsset's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Ask a Pro: "I'm 65 With $1.1M In An 401(k). What's My Retirement Budget?"Winning angle47d9 content tokens
- #2Ask a Pro: "How Long Does $2.5M Last in Retirement?"24d6 content tokens
- #3Ask a Pro: "How Can I Avoid Paying Taxes on IRA Withdrawals?"7d7 content tokens
- #4Ask a Pro: "I Have a $1.4M IRA. Should I Convert $160K/Year to Roth to Save on RMDs?"0d10 content tokens
Winning angle: the headline they kept alive longest — it beat the other variants they tested. Model this one; treat the rest as discarded experiments.
Persistent across variants: askpro
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smartasset.comMost spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.