Tracked in our index — here's what we can read so far.
Running 4/30 days across 1 GEO.
Running in a single market (United States) — a focused test, not a broad rollout yet.
- Seen 4/30 days
- 1 GEO
- Redirect chain checked
- LP host: match.nerdwalletadvisors.com
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on May 17. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
NerdWallet Advisors Match
Landing page
match.nerdwalletadvisors.com
where it lands
Product / Offer: not detected
Tracker: not detected — cloaked
Affiliate network: not detected — cloaked
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected — the funnel is cloaked behind an arbitrage host.
Went quiet
running 4d · last seen 29d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
95/100
push pressure now · 30d index
Strength
59/100
overall scale · 30d index
Run
4d
last seen 29d ago
Markets
1
countries seen
Landing page
match.nerdwalletadvisors.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Ask a Pro: Is a Roth Conversion Smart at 67 With a $1.5M Portfolio?
NerdWallet Advisors Match@nerdwallet
Top 25% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in North America — United States.
What the data shows
NerdWallet Advisors Match's Outbrain creative has been running for 4 days across 1 country and first seen on May 13, 2026 and last seen on May 17, 2026. It has been observed in United States. The ad lands on match.nerdwalletadvisors.com. On our 30-day observation series the creative has cooled noticeably in the last week. NerdWallet Advisors Match is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Ask a Pro: Is a Roth Conversion Smart at 67 With a $1.5M Portfolio?. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
match.nerdwalletadvisors.com
Path
/pro/find-my-advisor/retirement-timeline
Full URL
Redirect chain
Chain not captured yet.
Final host: match.nerdwalletadvisors.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- utm_campaign
- adv_mktg_paid_050726_ob_general_ad_dtf_aap
- utm_medium
- ntv
- utm_source
- ob
- mktg_body
- 00831b10e637a9f07bac2623265fcb69d7
- utm_term
- {{publisher_name}}_{{section_name}}
- ob_click_id
- {{ob_click_id}}
+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks May 14
30-day run pattern
FadingActivity has collapsed in the last week — the buyer is winding this creative down or rotating to a new variant.
- Coverage
- 17% of 30d
- Peak surge
- 1.8× vs median
- Last 7d
- 0
- WoW
- -100%
Peak day:
Window: Apr 25 → May 24
Sibling creatives from this campaign
Other creatives in Dating on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
Is a Roth Conversion Smart at 67 With a $1.5M Portfolio?
Ask A Pro: Are You on Track for a $2M Retirement by 65
Ask A Pro: How Long Does $2.5 Million Last in Retirement?
Ask A Pro: Can I Retire at 65 With $2.5 Million?
Ask a Pro: Is a Roth Conversion Smart at 67 With a $1.5M Portfolio?
Ask A Pro: See If You’re on Track for a $2M Retirement by 65
Ask a Pro: If You Had $2.5M, How Long Would It Last in Retirement?
Tested headline variants8
Tested headline variants
NerdWallet Advisors Match's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Ask a Pro: I Have $1.2M In IRAs. Should I Convert $120K a Year to a Roth?Killed10d8 content tokens
- #2Is a Roth Conversion Smart at 67 With a $1.5M Portfolio?Killed5d6 content tokens
- #3Ask A Pro: Can I Retire at 65 With $2.5 Million?Killed5d5 content tokens
- #4Ask A Pro: Are You on Track for a $2M Retirement by 65Killed2d6 content tokens
More from NerdWallet Advisors Match8
More from NerdWallet Advisors Match
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.