Beauty's Biggest Makeover Is Happening Now

Transformation L’Oréal | L'Oréal Finance
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Homepage
Chairman’s message
CEO interview
Our fundamentals
Our Purpose
Strategy
Transformation
Governance
Ethics
People
Our brands
Global brands
Consumer Products
Luxe
Dermatological Beauty
Professional Products
Performance
Beauty market
Value creation
Financial performance
Environmental & social highlights
L’Oréal around the world
Leading the future of beauty
Research & Innovation and the new frontiers of beauty
Beauty Tech acceleration with AI
Operations: driving value chain excellence
Championing environmental & social progress
The Essentials - 2025 Annual Report
2025 Universal Registration Document
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Transformation
Seize what’s starting, accelerated with AI
L’Oréal is committed to leading the future of beauty. Our “ONE L’Oréal” mindset is driving global scale and the local agility to achieve it.
Meanwhile, AI is firmly at the core of L’Oréal’s new playbook, driving value for our consumers, our functions, our employees and our company.
6,000+
employees trained in change management
65,000+
employees upskilled on generative AI
All divisions, métiers and zones engaged in transformation
Message from Nicolas Hieronimus
Highlights
FAQ
Nicolas Hieronimus
Chief Executive Officer
"The future of beauty is being written now, and it's powered by our collective human intelligence, augmented by the limitless potential of AI. ONE L'Oréal is our commitment to leading that future, ensuring L'Oréal's enduring strength and competitive edge for decades to come."
Discover the highlights of 2025
A global endeavour with our purpose at the heart
For over a century, L’Oréal has shaped the future of beauty, guided by our culture to “seize what is starting”. Learn how we anticipate and adapt, with speed and agility, to a fast-evolving beauty landscape marked by shifting demographics, digital acceleration, and technological breakthroughs.
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Sustaining our competitive edge with people, processes and AI
In our drive for continuous evolution in a changing market, learn how we are harnessing the power of ONE L’Oréal to meet our ambition to outperform and stay number one in the beauty industry.
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Transformation that benefits all stakeholders
Under ONE L’Oréal, our teams benefit from smarter tools, our customers enjoy richer experiences, and our partners collaborate more smoothly, driving profitable and sustainable growth.
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Transformation in action: key programmes
The Group Transformation Office is a dedicated team driving the Group transformation roadmap and programme selection process: learn more about these activities.
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A global endeavour with our purpose at the heart
At the heart of our transformation is our commitment to truly understand and anticipate the desires of our consumers, continuously capturing and stimulating new beauty needs. By equipping our teams with ever-stronger tools and technologies, we empower them to be more efficient, agile, and creative—ensuring that innovation flourishes and that we deliver exceptional products and beauty experiences to consumers around the world.
Our Group Transformation Office is a centre of excellence for transformation and change management. The dedicated team is driving the Group transformation roadmap and programme selection process, ensuring that projects are well-managed with clear objectives to create value for the Group and its stakeholders, working hand-in-hand with our global transformation community.
Sustaining our competitive edge with people, processes and AI
The ONE L’Oréal model—combining global scale with local agility—empowers us to turn complexity into an accelerator of growth. By harmonising our ways of working and sharing best practices across every division, zone, and métier, we amplify our global reach while staying closely connected to local consumer needs. Our agile operations model and factories allow us to respond and serve market needs with speed. Our R&I and marketing strength enables us to launch innovations worldwide, but also tailor them for each market—ensuring relevance, speed and impact. Artificial intelligence is helping us make beauty more personal and accessible—from virtual try-ons and smart product advice to faster, more creative ways of working. Our workforce is already augmented and equipped to reap the benefits of AI. We’ve trained over 65,000+ employees to use AI as a tool to boost their creativity and productivity. Guided by strong principles of responsibility and inclusivity, we use AI to support our teams, listen to our consumers, and keep pushing beauty forward—always with people at the heart of our transformation.
Transformation that benefits all stakeholders
Consumers:
We respond to and activate new beauty desires, developing innovative products and services, and bringing them to market at speed and scale.
Employees:
Our employees are the driving force of our transformation. We invest in their development, providing advanced tools, digital platforms, and targeted training to foster agility, creativity, and operational excellence.
Customers:
Simplified business models and unified ways of working across markets and divisions foster unique relationships with retailers, enabling great consumer experiences.
Business:
Transformation builds long-term resilience, making L’Oréal future-fit: agile, adaptive, and responsive to a world in constant change.
Transformation in action: key programmes
NEO:
Our integrated operational backbone, NEO, harmonises data and processes globally, enabling a unified business language and real-time visibility. This foundation accelerates new brand integrations, improves supply chain efficiency, and empowers teams to collaborate seamlessly across regions.
BETiq:
We have deployed BETiq across eight markets, where its AI-driven insights are empowering teams to optimise ad spend and run more efficient campaigns, while ensuring we reach our consumers at the right moment, with the right message.
CreAItech:
CreAItech, our in-house Gen AI Beauty Content Lab, empowers thousands of users to generate unique, on-brand images and assets for diverse platforms and audiences, augmenting the creativity of our marketing teams.
E-Commerce Content Factories:
These are centralised hubs that streamline digital workflows, enabling faster, more consistent deployment of personalised content across markets.
What does “transformation” mean at L’Oréal?
At L’Oréal, transformation means constantly adapting the model to changes in the beauty market, technology and consumer expectations. It is driven by digitalisation, innovation, the development of new skills and evolving ways of collaborating across the Group.
How does digital transformation support L’Oréal’s growth?
Digital transformation allows the Group to enhance consumer interactions, optimise operations and develop new services. By leveraging data, AI and digital technology, L’Oréal strengthens its capacity for innovation and accelerates its growth on a global scale.
What role do employees play in L’Oréal’s transformation?
Employees are central to the Group’s transformation. Through skills development, continuous training and the promotion of new ways of working, teams are able to adapt to technological shifts and emerging challenges in the beauty sector.
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