Beauty's Unstoppable Rise: Trends & Insights

L'Oréal Beauty market | L'Oréal Finance
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Our fundamentals
Our Purpose
Strategy
Transformation
Governance
Ethics
People
Our brands
Global brands
Consumer Products
Luxe
Dermatological Beauty
Professional Products
Performance
Beauty market
Value creation
Financial performance
Environmental & social highlights
L’Oréal around the world
Leading the future of beauty
Research & Innovation and the new frontiers of beauty
Beauty Tech acceleration with AI
Operations: driving value chain excellence
Championing environmental & social progress
The Essentials - 2025 Annual Report
2025 Universal Registration Document
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Beauty market
In an unpredictable global market, beauty remained resilient, achieving around 3.5% growth in 2025 and continuing to show signs of improvement. From everyday rituals to ever-more sophisticated skin and haircare routines, beauty remains firmly anchored in consumers’ needs and aspirations, across geographies and generations.
> €290 Bn 290 billion euros
estimated market value
~3.5%
global beauty market growth
Global market
Consumers
Our take
2025 global market
Estimated growth of the global beauty market
2025
~3.5%
2024
+4.5%
2023
+8%
2022
+6%
2021
+8%
Main global players by sales
(in billions of USD)
L’Oréal
47.0
Unilever
26.0
P&G
15.4
Estée Lauder
14.7
LVMH
9.2
Breakdown by region
Graphic version
Text version
North America
28%
North Asia
27%
Europe
24%
SAPMENA - SSA
12%
Latin America
9%
Geographic Zone
Value
North America
28%
North Asia
27%
Europe
24%
SAPMENA - SSA
12%
Latin America
9%
Breakdown by category
Skincare
39%
Hair
21%
Makeup
16%
Fragrances
14%
Hygiene
10%
2030: a growing, highly diverse consumer base
By 2030, there will be a further 600+ million potential consumers globally, driven by growing populations in emerging markets. The middle classes will expand to 400+ million people. There will be 125 million people under 25 and 160 million over 60, creating new opportunities for beauty across the geographic and generational divide.
Graphic version
Text version
2025
2030
* South Asia Pacific, Middle East, North Africa. ** Sub-Saharan Africa.
Geographic Zone
2025
2030
SAPMENA
1,540
+380 m
North Asia
1,230
+110 m
Europe
860
+19 m
Latin America
425
+33 m
North America
370
+9 m
SSA
215
+65 m
Our take: the underlying trends are favourable
The beauty market will be boosted by several major and lasting underlying trends, which will benefit L’Oreal, and enable us to reach our objective of two billion consumers in the next decade.
Penetration of e-commerce continues to accelerate.
Emerging markets and expanding middle classes represent a powerful engine driving the beauty market.
In the global beauty market, consumers have a wide choice – from very affordable to highly aspirational products – allowing less affluent consumers to access the category at the lower end of the price pyramid and more affluent consumers to trade up to more sophisticated, more valorised products.
Routines and beauty protocols are becoming more and more sophisticated – the result of the explosion of beauty conversations on social platforms as well as the global obsession with health and longevity.
Growing diversity creates new needs. Take hair as just one example: the population with textured hair is projected to grow by 400 million in the next 15 years , creating a boom for hair treatments.
Related articles
Financial performance
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Interview with Nicolas Hieronimus
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2025 Universal Registration Document
PDF - 18.11 MB
The Essentials - 2025 Annual Report
PDF - 2.64 MB
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