Currently running — worth a closer look.
Running 10/30 days across 1 GEO.
Running in a single market (United States) — a focused test, not a broad rollout yet.
- Seen 10/30 days
- 1 GEO
- Redirect chain checked
- LP host: healthywellnesshome.com
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on Jun 13. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Plateful
Landing page
healthywellnesshome.com
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Pushing hard now
running 10d · last seen 4d ago · 1 market
Heavy push pressure in the last few days — hot right now. Worth a close look while it's live.
Gravity
96/100
push pressure now · 30d index
Strength
60/100
overall scale · 30d index
Run
10d
last seen 4d ago
Markets
1
countries seen
Landing page
healthywellnesshome.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Best Chef's Says: Why I Threw Away Every Non-Stick Pan In My House
Plateful@plateful
Top 25% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in North America — United States.
What the data shows
Plateful's Outbrain creative has been running for 10 days across 1 country and first seen on June 2, 2026 and last seen on June 13, 2026. It has been observed in United States. The ad lands on healthywellnesshome.com. On our 30-day observation series the creative has run in intermittent bursts over the last 30 days. Plateful is running 4 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Best Chef's Says: Why I Threw Away Every Non-Stick Pan In My House. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Redirect chain
Chain not captured yet.
Final host: healthywellnesshome.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- vlmcid
- wak6o86ejlb43o1jj8nsujr4
- cep
- NB80MIz0bFwf7jubX_NfPZts27q-eDXUzfbX48dQF9PbdXV2x5cKNalJc8HJgqOIp_Z45Q2UJQ8lOIj2syQRS9aG5P_1wdnmTyibwWbDNFSpRu4jB81fbukd25AuO4qHz-Qnb5DjVbvv0KhksCAiWGptvLLG50lJkSHH5H-11HZDAtGQxA8_TLWFo_bJ7xzRMg6Fv5G4uvhs1x9KMoiRVc-bu599go8W-ExHSrJBfZyp_BPCraoHC6vDyQW9KUGqf7Sjf0bADo9es2DxpMpOF2y74zG15871SAeINN6EoFhctM553zRaZlrbtt5jbDZsdxv2bHoK-7M1XvHUmaGraFunbxI1a3rFD1gCGCoHIIl1kWcKASLlud_CB9kGNGcUc_bFa4QZ3HFKKiTGqmOvFDXKrXr92wn0loUsTDtZ6KtSeiARPwqyVJLz7Cfsc7dCbaTXae6xThelTdt22idjENZZbb-jBPWirVQQAPK_4cf-YD_VCm7wh8oBdD4w18oElQHYjWcAS_Y-JIIN4XppnvFlc-mBV1SS1M73AzBmbL_MPaTKa2ktv8AxMj7u_gWUzvND0G1i6bQ6WRhvbk8BOxLYrWo-qOeMCqb9zvSfpQrbXXkvd78HjZ_zNs-SR9wR5ZQZLB2LfkEV4Pr-nb5T3WwnyX5UlG41eQQgx5MFJ-X4sS9FxS5B2Dbkif3F6F2RDqJjZaA46TGvXA-x5tKeXd34qMmFQFAwAv30X1JAXKS4PEdgWrgXg8gUQDE9mGHnDxc-tSK4zbgkR3XwY7EENOJft0iWE9u-JH0gM3GlmZjOAJ4JkXCDcjgrNayrJ6IJB8AKHz3tXdySFF_999gX5NBZ0Njcwyb3a2n7sxkTGcgNCW3Omu_FPw3Qu7O81XaL
- lptoken
- 178e8158144a06b52184
- campaign_id
- 00362f2849041567aa7d65d5b1f5ac1cab
- publisher_id
- {{publisher_id}}
- publisher_name
- {{publisher_name}}
- ad_id
- 008f70bb7c8185ecb41c81e2c4ae88399f
- ad_title
- Best+Chef's+Says:+Why+I+Threw+Away+Every+Non-Stick+Pan+In+My+House
- sctn_id
- {{section_id}}§ion_name={{section_name}}
- req_id
- 965fc4a3ceb18d99f22bfc35104881e9
- promoted_link_id
- 008f70bb7c8185ecb41c81e2c4ae88399f
- time_stamp
- 20260610204512
- ob_click_id
- {{ob_click_id}}
- obOrigUrl
- true
+ 2 known trackers hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
May 18 → Jun 15·peaks Jun 7
30-day run pattern
PulsedIntermittent runs with quiet stretches — likely paused for budget cycles or rotation against fresher creatives.
- Coverage
- 34% of 30d
- Peak surge
- 2.4× vs median
- Last 7d
- 37
- WoW
- -48%
Peak day: — 2.4× the median day, indicating a deliberate budget push.
Window: May 18 → Jun 15
Sibling creatives from this campaign
Other creatives in Content Arb on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
Tested headline variants4
Tested headline variants
Plateful's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Chicago Doctor Says: Stop Using Your Non-Stick Pan If It Looks Like ThisWinning angle10d10 content tokens
- #2Why More Americans Are Replacing Their Non-Stick Pans With Titanium6d6 content tokens
- #3The Pan Doctors Use at Home (And Why They Don't Tell You)0d6 content tokens
Winning angle: the headline they kept alive longest — it beat the other variants they tested. Model this one; treat the rest as discarded experiments.
More from Plateful4
More from Plateful
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.