Currently running — worth a closer look.
Running 10/30 days across 1 GEO.
Running in a single market (United States) — a focused test, not a broad rollout yet.
- Seen 10/30 days
- 1 GEO
- Redirect chain checked
- LP host: healthywellnesshome.com
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on Jun 13. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Plateful
Landing page
healthywellnesshome.com
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Pushing hard now
running 10d · last seen 4d ago · 1 market
Heavy push pressure in the last few days — hot right now. Worth a close look while it's live.
Gravity
91/100
push pressure now · 30d index
Strength
60/100
overall scale · 30d index
Run
10d
last seen 4d ago
Markets
1
countries seen
Landing page
healthywellnesshome.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Best Chef's Says: Why I Threw Away Every Non-Stick Pan In My House
Plateful@plateful
Top 25% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in North America — United States.
What the data shows
Plateful's Outbrain creative has been running for 10 days across 1 country and first seen on June 2, 2026 and last seen on June 13, 2026. It has been observed in United States. The ad lands on healthywellnesshome.com. On our 30-day observation series the creative has run in intermittent bursts over the last 30 days. Plateful is running 4 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Best Chef's Says: Why I Threw Away Every Non-Stick Pan In My House. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Redirect chain
Chain not captured yet.
Final host: healthywellnesshome.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- vlmcid
- wt5grg7sotnbvo1j3426an2f
- cep
- 7oiUABfdeXkHxo0uVuCuUJXGCGVVwOb4Yl2t990VPHLX4CvIvkgWUfQj0EgWiyUg_4qV18izpYzhZ6u_hWG7MEmf-Xqfsjwr51aZ8vlzFnQKZJG5E_woVvt52-s1m_l2IHezol2s1mu04J48ggjI7ATvRWwrz2d5PZ2vvMxpiPjhJV1W9OBKjhwRSe6dCuCiD9EfnSRXYG0bklHPdqHaWEbMIDGa42fITtb_pvZowIGDAh9GhFLKuu3BV5sI94ECfLtIDn7pa1Jfx-Kx1_XoFhpurqmGsqfKSdErcEzCbenjmWeRmhu9LthcK51P37xjDLwryXc1us3fUQuc00b2ifmSvhGgrJvxZ_eILGj6rrfteNX89SZ2Jr_BgnhPeFTdXaq867cC8Bw57kSBt7HdIw2nzyHIh9vO-3YzH9iHDCboRMMqIwc4vXzCRiOuTmdIxbIpn_nafR2lqW0k10vsnS7ZfblmCNkYVN5zUc5KwwGEfr8zs0G5yR0IXUWsgykLD3sn46chz9s3mGgES-xMMSP9f0eAd5vC8CqRex73oeYFZD_jrF_2ckivs1gRrUXMfZknh3GW9lrGw0jMNk6DLUzmvsgHFCxJvDQ227DR90U1lmN1s30J3sjSL8un8X-caSf89Uqz3c2TRTskgvVZaq018qPG_eAjPEjpDLog7EswjMN-yD0C3zGXqFg7BNhqynZMfd5FqvWQIAJhGzeCDLii1jynunf3iYZ8MG168XWyA00hwrGi-awCouFEys3n9mCj8iBi4_j6UBh1rQabayRay8KrgJ-aqgR6UqGLLvky9VvU9Z34mwIrqsJArZN1wGJ8itBUV0At7RSNjXDzEMcQUfKzAf01BTyienJbsvPGSPSIK8NA_kehEdFR6Aje
- lptoken
- 174981a314d6002a0266
- campaign_id
- 00362f2849041567aa7d65d5b1f5ac1cab
- publisher_id
- {{publisher_id}}
- publisher_name
- {{publisher_name}}
- ad_id
- 003b6b9a6c6b712c31eea2db8a32623298
- ad_title
- Best+Chef's+Says:+Why+I+Threw+Away+Every+Non-Stick+Pan+In+My+House
- sctn_id
- {{section_id}}§ion_name={{section_name}}
- req_id
- 0c8b072e9b2ac733c200bc714ec9d980
- promoted_link_id
- 003b6b9a6c6b712c31eea2db8a32623298
- time_stamp
- 20260610201004
- ob_click_id
- {{ob_click_id}}
- obOrigUrl
- true
+ 2 known trackers hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
May 18 → Jun 15·peaks Jun 2
30-day run pattern
PulsedIntermittent runs with quiet stretches — likely paused for budget cycles or rotation against fresher creatives.
- Coverage
- 38% of 30d
- Peak surge
- 3.8× vs median
- Last 7d
- 18
- WoW
- -50%
Peak day: — 3.8× the median day, indicating a deliberate budget push.
Window: May 18 → Jun 15
Sibling creatives from this campaign
Other creatives in Content Arb on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
Tested headline variants4
Tested headline variants
Plateful's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Chicago Doctor Says: Stop Using Your Non-Stick Pan If It Looks Like ThisWinning angle10d10 content tokens
- #2Why More Americans Are Replacing Their Non-Stick Pans With Titanium6d6 content tokens
- #3The Pan Doctors Use at Home (And Why They Don't Tell You)0d6 content tokens
Winning angle: the headline they kept alive longest — it beat the other variants they tested. Model this one; treat the rest as discarded experiments.
More from Plateful4
More from Plateful
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.