Tracked in our index — here's what we can read so far.
Longevity data is still building for this creative.
Running in a single market (Germany) — a focused test, not a broad rollout yet.
- 1 GEO
- Redirect chain checked
- LP host: mission-gruener-wohnen.webflow.io
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on Jun 3. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Wärmepumpen-Initiative
Landing page
mission-gruener-wohnen.webflow.io
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Went quiet
last seen 14d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
25/100
push pressure now · 30d index
Strength
28/100
overall scale · 30d index
Run
—
last seen 14d ago
Markets
1
countries seen
Landing page
mission-gruener-wohnen.webflow.io
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Bundesregierung beschließt Wärmepumpen-Paket für Eigenheimbesitzer (Kaum zu glauben!)
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in Europe — Germany.
What the data shows
Wärmepumpen-Initiative's Outbrain creative has been running for 0 days across 1 country and first seen on June 3, 2026. It has been observed in Germany. The ad lands on mission-gruener-wohnen.webflow.io. On our 30-day observation series the creative has cooled noticeably in the last week. Wärmepumpen-Initiative is running 5 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Bundesregierung beschließt Wärmepumpen-Paket für Eigenheimbesitzer (Kaum zu glauben!). Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
mission-gruener-wohnen.webflow.io
Path
/outbrain/heatpump-de-advertorial-o-v2
Full URL
Redirect chain
Chain not captured yet.
Final host: mission-gruener-wohnen.webflow.io. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- pubid
- 679
- ob_click_id
- {{ob_click_id}}
- utm_source
- outbrain
- utm_medium
- {{publisher_id}}-{{section_id}}
- utm_campaign
- DE_Heat+Pump_Desktop_Max+Conversion_16
- utm_term
- Bundesregierung+beschließt+Wärmepumpen-Paket+für+Eigenheimbesitzer+(Kaum+zu+glauben!)
- utm_content
- 00f5c12d62c3906f32120e1e3666b86fc4
- obOrigUrl
- true
+ 2 known trackers hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
May 18 → Jun 15·peaks Jun 3
30-day run pattern
FadingActivity has collapsed in the last week — the buyer is winding this creative down or rotating to a new variant.
- Coverage
- 3% of 30d
- Peak surge
- 1× vs median
- Last 7d
- 0
- WoW
- -100%
Peak day:
Window: May 18 → Jun 15
Sibling creatives from this campaign
Other creatives in Other on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
[Experten-Tipp]: Warum 2026 das beste Jahr für Wärmepumpen ist
Bundesregierung beschließt Wärmepumpen-Paket für Eigenheimbesitzer (Kaum zu glauben!)
Hessen beschließt Wärmepumpen-Paket für Eigenheimbesitzer (im Überblick)
Wärmepumpe lohnt sich nur, wenn Ihr Haus diese Kriterien erfüllt!
Achtung Hessen: Wärmepumpe lohnt sich nur bei diesen Kriterien!
Tested headline variants5
Tested headline variants
Wärmepumpen-Initiative's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Hessen beschließt Wärmepumpen-Paket für Eigenheimbesitzer (im Überblick)Killed3d7 content tokens
- #2[Experten-Tipp]: Warum 2026 das beste Jahr für Wärmepumpen ist0d9 content tokens
- #3Wärmepumpe lohnt sich nur, wenn Ihr Haus diese Kriterien erfüllt!Killed0d11 content tokens
- #4Achtung Hessen: Wärmepumpe lohnt sich nur bei diesen Kriterien!Killed0d9 content tokens
More from Wärmepumpen-Initiative5
More from Wärmepumpen-Initiative
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.