They tested it and dropped it — copy the angle, not the exact creative.
Ran for 17 days across 1 GEO but hasn't been seen in over a week.
Running in a single market (France) — a focused test, not a broad rollout yet.
- Seen 17/30 days
- 1 GEO
- Redirect chain checked
- LP host: axa.fr
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on May 17. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Sponsorisé par AXA
Landing page
axa.fr
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Cooling off
running 17d · last seen 29d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
58/100
push pressure now · 30d index
Strength
52/100
overall scale · 30d index
Run
17d
last seen 29d ago
Markets
1
countries seen
Landing page
axa.fr
screenshot on file
Screenshot
Captured
LP rendered
Operator
—
unidentified
Network
Outbrain
traffic source
Découvrez Ma Maison, l'Assurance habitation AXA, dès 9€ par mois !
Discover AXA Home Insurance — Starting at Just €9/Month
Sponsorisé par AXA@sponsoris
Top 10% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in Europe — France.
What the data shows
Sponsorisé par AXA's Outbrain creative has been running for 17 days across 1 country and first seen on April 29, 2026 and last seen on May 17, 2026. It has been observed in France. The ad lands on axa.fr. On our 30-day observation series the creative has cooled noticeably in the last week. Sponsorisé par AXA is running 5 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Découvrez Ma Maison, l'Assurance habitation AXA, dès 9€ par mois !. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands · www.axa.fr
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page
www.axa.fr
1 page · final host: www.axa.fr
Host
axa.fr
Path
/assurance-habitation/media/devis-assurance-habitation-teads-mrh.html
Full URL
Redirect chain
Chain not captured yet.
Final host: axa.fr. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- utm_source
- teads
- utm_medium
- display
- utm_campaign
- AO_MRH_NAT_TEADS
- obOrigUrl
- true
+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks May 3
30-day run pattern
FadingActivity has collapsed in the last week — the buyer is winding this creative down or rotating to a new variant.
- Coverage
- 30% of 30d
- Peak surge
- 2× vs median
- Last 7d
- 0
- WoW
- -100%
Peak day: — 2× the median day, indicating a deliberate budget push.
Window: Apr 25 → May 24
Auto-summary
At a glance
Outbrain direct LP. Lead-gen / DTC. Running in 🇫🇷 France. Active 17 days.
Sibling creatives from this campaign
Other creatives in LeadGen on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
Protégez votre domicile avec une Assurance Habitation adaptée dès 9€/mois !
Découvrez Ma Maison, l'Assurance habitation AXA, dès 9€ par mois !
Une Assurance Habitation qui vous ressemble dès 9€ par mois !
Estimez en 5 minutes votre tarif d'assurance Habitation avec AXA
Département De Paris Vous conduisez peu? Payez votre Assurance Auto au kilomètre
Tested headline variants5
Tested headline variants
Sponsorisé par AXA's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Protégez votre domicile avec une Assurance Habitation adaptée dès 9€/mois !Killed27d10 content tokens
- #2Estimez en 5 minutes votre tarif d'assurance Habitation avec AXAKilled22d9 content tokens
- #3Département De Paris Vous conduisez peu? Payez votre Assurance Auto au kilomètreKilled15d13 content tokens
- #4Une Assurance Habitation qui vous ressemble dès 9€ par mois !Killed13d8 content tokens
More from Sponsorisé par AXA5
More from Sponsorisé par AXA
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.