Went quiet
running 2d · last seen 40d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
14/100
push pressure now · 30d index
Strength
36/100
overall scale · 30d index
Run
2d
last seen 40d ago
Markets
1
countries seen
Landing page
billyexplores.com.au
screenshot on file
Screenshot
Captured
LP rendered
Operator
—
unidentified
Network
Outbrain
traffic source
Government Rebate: Have You Checked Your Health Cover?
Billy Explores@billy
Top 25% longevity in network
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in APAC — Australia.
What the data shows
Billy Explores's Outbrain creative has been running for 2 days across 1 country and first seen on April 29, 2026 and last seen on May 1, 2026. It has been observed in Australia. The ad lands on billyexplores.com.au. On our 30-day observation series the creative has run in intermittent bursts over the last 30 days. Billy Explores is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Government Rebate: Have You Checked Your Health Cover?. Indexed on Outbrain by mediabuyer.
Landing page intelligence
Where this ad lands · billyexplores.com.au
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page
billyexplores.com.au
1 page · final host: billyexplores.com.au
Host
billyexplores.com.au
Path
/article/compare-health-insurance/check-private-health-insurance-rebate
Full URL
Redirect chain
Chain not captured yet.
Final host: billyexplores.com.au. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- publisher_id
- 15
- sub_id
- 4_OB_BE_Health_AU_D
- utm_source
- outbrain
- utm_medium
- native
- utm_campaign
- 008733f5249ef8408427d94220cddb950b
- utm_content
- 00d0cf54feee69bf6c16962da53e40848b
- utm_term
- {{section_id}}
- obclid
- {{ob_click_id}}
- obOrigUrl
- true
+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
- MS Clarity
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks Apr 29
30-day run pattern
PulsedIntermittent runs with quiet stretches — likely paused for budget cycles or rotation against fresher creatives.
- Coverage
- 7% of 30d
- Peak surge
- 1× vs median
- Last 7d
- 0
- WoW
- —
Peak day:
Window: Apr 25 → May 24
Auto-summary
At a glance
Outbrain direct LP. Lead-gen / DTC. Running in 🇦🇺 Australia. Active 2 days.
Similar ads
Other creatives in LeadGen on Outbrain
Aussies Won't Believe: Bupa vs Medibank vs NIB Compared
Are You Missing Over 50s Government Rebates [Find Out]
BUPA, NIB, HIF, AHM: Not many people know this
Over-65? You Could Lose Hundreds After Rebate Change
Millions of Seniors Face Higher Health Costs After Govt Move
Government Rebate: Have You Checked Your Health Cover?
Rebate Cut Just Hit - Over-65s Urged to Check Cover Now
Which Is Better: Medibank, Bupa, or NIB? (see why)
Headline variant ladder
Other headlines Billy Explores is running in market
Sorted by days running, longest-running on top. The same hero image is being A/B tested with these alternative angles.
- #1Are You Missing Over 50s Government Rebates [Find Out]45d6 content tokens
- #2BUPA, NIB, HIF, AHM: Not many people know this29d7 content tokens
- #3Which Is Better: Medibank, Bupa, or NIB? (see why)19d6 content tokens
- #4Aussies Won't Believe: Bupa vs Medibank vs NIB Compared13d7 content tokens