Tracked in our index — here's what we can read so far.
Longevity data is still building for this creative.
Running in a single market (Australia) — a focused test, not a broad rollout yet.
- 1 GEO
- Redirect chain checked
- LP host: paid.outbrain.com
- Tracker: Outbrain
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on May 24. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Billy Explores
Landing page
paid.outbrain.com
where it lands
Product / Offer: not detected
Tracker
Outbrain
detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Went quiet
last seen 22d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
87/100
push pressure now · 30d index
Strength
43/100
overall scale · 30d index
Run
—
last seen 22d ago
Markets
1
countries seen
Landing page
paid.outbrain.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Over-65? You Could Lose Hundreds After Rebate Change
Billy Explores@billy
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in APAC — Australia.
What the data shows
Billy Explores's Outbrain creative has been running for 0 days across 1 country and first seen on May 23, 2026 and last seen on May 24, 2026. It has been observed in Australia. The ad lands on paid.outbrain.com. On our 30-day observation series the creative has run in intermittent bursts over the last 30 days. Billy Explores is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Over-65? You Could Lose Hundreds After Rebate Change. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Redirect chain
Chain not captured yet.
Final host: paid.outbrain.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- p
- O3GBimv3IU26DI8yflIpb9f895n85DscHmUFmxMyzp7SJE2JBhe7gCL8ReELA6-Gk0XMpzn7hC3QLy5KWR8WIKW6-LOYyn6juWAFNmke2HZJjlzTpGTO-8Y6iI_NCCCM9lacbytkeAvvL_RPDo562LaEI75eSfXfSpsA_t3TWpc3WmjSh3XkXVaLSRssiv61xlO1c_zsl80wJhrT7xhLtKMVyghhp2WYhk5b3CAorZ4C1jlJ4BhpW-T30XT3spEfBYinoCHvMXCJFsjJbfOU1V66cI-oeyGBW3uqEwFmhTtMiZA6atI6ETGHnaHPtXo-UJE8kfCsGfv3nO7tz7wJbL9g5MIQlAqn0gFKbCCCtbXo08QdP4Wk6L3k2KZ_hls3VkXp9uL8p-RVHkSzJ_MerOfnLG-ZONlI7M2hdHtCpbYNPgDRhRljJLs_Z-NOJKGA8PMb9elFqbLUfR6Sp_kgtHN7KY7nfDwJglS6u1s3sXQeBBiLPxxQQ3rZvBBAesXUAWd5NBckDXfSNBpRxmvC-sWXrwhjWVPRBXBAdQoaWPubsS55Ma3QtUbK02lGldaN_XXTSvfmetiHSAkWv0Ii6gd92k4fzhDvBLYvOjqpcpQGZWz_BBsC1fVzgcDBs6kZyIO_FR8I4n_XZO2d53W8kfHTSEXKZCVlqpWnGCcb8iwROVo-4bRJH8PklZWyS5Zij8u7ZIYMHLy6Tw9SDgjlssa7yPGCKbS631gyiwfsO_-VpeCDxJBAQOLe_COP3NDJKHU8ibxrzvSzYWywpq4cQmyW87NT3I6CesIufCjlIFDPKYAYxKjUljFVVXmdVOea4FxFlsbRybJVbbxNsLGdBTQJNwby_2Mo6EpD5_wD_jdm33r2bIpDzJCj9ChSF02Abw9VZyksiOU4Z7QkiQ6Zlg4v5Naae8vWApJj6wlVSMylxSFVwwDbukCEl1YqQVKrvFhoSuU3CgW5fAx0KjXhUAilCXf0OPIihSZ4dFMdKc2HdTccwa6zYNR4T3f13YSufD1ljKuzMc6I_zkSSbZPlHe6btGBM3D-U-p8zw6aae9cKpzYUy9_TpdMHr5AYq_VlfdTjfPD_A0iR-Y_0sFXCEYOuGlOIxhc9X5rfhplv-jODiS41L0a92ALZXewfyiO
- c
- 3369eb41
- v
- 4
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks May 23
30-day run pattern
PulsedIntermittent runs with quiet stretches — likely paused for budget cycles or rotation against fresher creatives.
- Coverage
- 7% of 30d
- Peak surge
- 1× vs median
- Last 7d
- 8
- WoW
- new
Peak day:
Window: Apr 25 → May 24
Sibling creatives from this campaign
Other creatives in Content Arb on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
Are You Missing Over 50s Government Rebates [Find Out]
Aussies Won't Believe: Bupa vs Medibank vs NIB Compared
BUPA, NIB, HIF, AHM: Not many people know this
Millions of Seniors Face Higher Health Costs After Govt Move
Over-65? You Could Lose Hundreds After Rebate Change
Rebate Cut Just Hit - Over-65s Urged to Check Cover Now
Tested headline variants8
Tested headline variants
Billy Explores's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Are You Missing Over 50s Government Rebates [Find Out]Winning angle45d6 content tokens
- #2Government Rebate: Have You Checked Your Health Cover?Killed30d5 content tokens
- #3BUPA, NIB, HIF, AHM: Not many people know thisKilled29d7 content tokens
- #4Which Is Better: Medibank, Bupa, or NIB? (see why)Killed19d6 content tokens
Winning angle: the headline they kept alive longest — it beat the other variants they tested. Model this one; treat the rest as discarded experiments.
More from Billy Explores8
More from Billy Explores
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.