Tracked in our index — here's what we can read so far.
Longevity data is still building for this creative.
Running in a single market (Australia) — a focused test, not a broad rollout yet.
- 1 GEO
- Redirect chain checked
- LP host: paid.outbrain.com
- Tracker: Outbrain
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on May 24. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Billy Explores
Landing page
paid.outbrain.com
where it lands
Product / Offer: not detected
Tracker
Outbrain
detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Went quiet
last seen 22d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
65/100
push pressure now · 30d index
Strength
23/100
overall scale · 30d index
Run
—
last seen 22d ago
Markets
1
countries seen
Landing page
paid.outbrain.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Millions of Seniors Face Higher Health Costs After Govt Move
Billy Explores@billy
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in APAC — Australia.
What the data shows
Billy Explores's Outbrain creative has been running for 0 days across 1 country and first seen on May 24, 2026. It has been observed in Australia. The ad lands on paid.outbrain.com. On our 30-day observation series the creative has run in intermittent bursts over the last 30 days. Billy Explores is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Millions of Seniors Face Higher Health Costs After Govt Move. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Redirect chain
Chain not captured yet.
Final host: paid.outbrain.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- p
- bJU6Qj-ffJyY8EIsjUW5JplFC8gDhjU8noEHvf_6JrGMo8AgH6MujwHN10bAGejss7auCLb2Ce4L_r53NFejboSEPNbBaQ-1EAGVcNyPkFnUMGVTKCzs23jsAW-wkC-TMgwDmLqa_YLeMCuZWFonnw1ZHeyFTHRABrn_juCRlUSJ8gozDaijwP3AoaG2XZ8pa4iRD5vCl-2v0g0H3Fuy2KOhg4QDbmkjXnLXy9jctL0_sXh28V5iDBjRYlq2ofeeeRgBQiBO_s2XEXbBjQkSSdI4jVjIhf7aGMFVgN1vjxyzhFX2vrXkmSJmCwj-QXFhTQijLXbTB1JWPz_ttK7K0qpSqGA5DeM3LJqhlzOv4oHJllAnqjJMbC5NKebQCwgW8yOnOfa7Gihn0Tky8Lg6696HFtN67MuOJCYZJDCyZZonirnOzAx9194s-hs2aveEfgmasx5pGOglZbsV3_svuGHzIKMP6aC_TbEiR-EQ9BxAzf0_hs-N6Fthx05QI8RfQa13368RbnEdhHVoefrOlb2U8McIeQvXJl9_Khrbso3qd_kjNHLgs-pgWz8emX0eOpRtqKTOZhrWp-6XggDwV4vHJbfYfHhgNjKbNtyHkUT_Ou7Ua5g0rScXO-SXcd2u20i7rix7yx8KDOCnjsTcTOrqNrLm1k_3Avt2K_4FJgxVbTwrqxok4LoQey12lgiP9axG1eNAVCWnmNs73dKzMwN2lPYsUB_vsD2eeU_QYUnJmALCYjJ7KPMJF00zGCxy0q-WA9WX_VFEJKH0xRdA_uqPPHnIctjD2kcRFjW4ZWEAJnjzdynzGcypIi3gy1GGUH_A9qLFP1y5D61dqq0lvPLzKH-HzzOAlOhtsnDVYt4dadNcqIwpJR5aHDSsYXvP0a9QQwl9lR9wE5A8rO2IOxjKiBr1k2MSSLicsZ_F7afOBCMSc4TKirp8fg_Akum6BUoe2F1fge_D7ep6dumQJmXa3jMwyGSPjwR2kMqe2b4FiHenrVAijZ7Wig8ESLDU3mYW74KUkIOGySisyAtFS2C7_Yjku8IYrsNlxP-JyR4m0iAB7eEC8dmBjC7--5rJo2IuHUdmvsfrX11LVGFEJHo98d9aZ11YoZim6xHwTYc
- c
- 99ef81bd
- v
- 4
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks May 24
30-day run pattern
PulsedIntermittent runs with quiet stretches — likely paused for budget cycles or rotation against fresher creatives.
- Coverage
- 3% of 30d
- Peak surge
- 1× vs median
- Last 7d
- 2
- WoW
- new
Peak day:
Window: Apr 25 → May 24
Sibling creatives from this campaign
Other creatives in Content Arb on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
Are You Missing Over 50s Government Rebates [Find Out]
Aussies Won't Believe: Bupa vs Medibank vs NIB Compared
BUPA, NIB, HIF, AHM: Not many people know this
Over-65? You Could Lose Hundreds After Rebate Change
Millions of Seniors Face Higher Health Costs After Govt Move
Rebate Cut Just Hit - Over-65s Urged to Check Cover Now
Tested headline variants8
Tested headline variants
Billy Explores's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Are You Missing Over 50s Government Rebates [Find Out]Winning angle45d6 content tokens
- #2Government Rebate: Have You Checked Your Health Cover?Killed30d5 content tokens
- #3BUPA, NIB, HIF, AHM: Not many people know thisKilled29d7 content tokens
- #4Which Is Better: Medibank, Bupa, or NIB? (see why)Killed19d6 content tokens
Winning angle: the headline they kept alive longest — it beat the other variants they tested. Model this one; treat the rest as discarded experiments.
More from Billy Explores8
More from Billy Explores
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.