They tested it and dropped it — copy the angle, not the exact creative.
Ran for 15 days across 1 GEO but hasn't been seen in over a week.
Running in a single market (Germany) — a focused test, not a broad rollout yet.
- Seen 15/30 days
- 1 GEO
- Redirect chain checked
- LP host: guenstig-heizen.de
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on Jun 8. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
günstig-heizen.de
Landing page
guenstig-heizen.de
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Cooling off
running 15d · last seen 8d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
84/100
push pressure now · 30d index
Strength
61/100
overall scale · 30d index
Run
15d
last seen 8d ago
Markets
1
countries seen
Landing page
guenstig-heizen.de
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Heiz-Experte warnt: Niemals alte Gasheizung austauschen gegen…
Heating Expert Warns: Never Replace Your Gas Furnace With This
Top 25% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in Europe — Germany.
What the data shows
günstig-heizen.de's Outbrain creative has been running for 15 days across 1 country and first seen on May 23, 2026 and last seen on June 8, 2026. It has been observed in Germany. The ad lands on guenstig-heizen.de. On our 30-day observation series the creative has cooled noticeably in the last week. günstig-heizen.de is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Heiz-Experte warnt: Niemals alte Gasheizung austauschen gegen…. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
guenstig-heizen.de
Path
/artikel/der-warmepumpen-mythos-was-hausbesitzern-ueber-warmepumpen-verschwiegen-wird
Full URL
Redirect chain
Chain not captured yet.
Final host: guenstig-heizen.de. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- utm_source
- outbrain_gh
- utm_medium
- content
- utm_term
- {{section_name}}
- utm_id
- {{section_id}}
- utm_campaign
- 00e9ee3e7672cb15e3586c1ba2572325c3
- utm_content
- 00e4dd9206632e0bf1666151b2097ac764
- OutbrainClickId
- {{ob_click_id}}
- obOrigUrl
- true
+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
May 18 → Jun 15·peaks Jun 8
30-day run pattern
FadingActivity has collapsed in the last week — the buyer is winding this creative down or rotating to a new variant.
- Coverage
- 45% of 30d
- Peak surge
- 2.3× vs median
- Last 7d
- 0
- WoW
- -100%
Peak day: — 2.3× the median day, indicating a deliberate budget push.
Window: May 18 → Jun 15
Sibling creatives from this campaign
Other creatives in LeadGen on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
Heizungsbauer warnt: Niemals alte Gasheizung austauschen gegen…
Katastrophe für Hausbesitzer: Neues Gesetz macht Gasheizung noch teurer…
Heiz-Experte warnt: Finger weg von Wärmepumpe ohne...
Neues Heizungsgesetz: Wer jetzt wartet, zahlt später massive…
Wärmepumpen-Wende: Ab 2027 werden ganz unbemerkt Gasheizungen richtig teuer...
Neues Heizungsgesetz: Hausbesitzern drohen bis zu 50.000€ Bußgeld, wenn…
Historiker warnt: Ölkrise 1980 zeigt, dass dieser Winter richtig teuer...
Heiz-Experte warnt: Deshalb sollte man keine Gasheizung mehr….
Tested headline variants8
Tested headline variants
günstig-heizen.de's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Wärmepumpen-Wende: Ab 2027 werden ganz unbemerkt Gasheizungen richtig teuer...Winning angle8d10 content tokens
- #2Heizungsbauer warnt: Niemals alte Gasheizung austauschen gegen…6d7 content tokens
- #3Katastrophe für Hausbesitzer: Neues Gesetz macht Gasheizung noch teurer…0d8 content tokens
- #4Heiz-Experte warnt: Finger weg von Wärmepumpe ohne...0d8 content tokens
Winning angle: the headline they kept alive longest — it beat the other variants they tested. Model this one; treat the rest as discarded experiments.
More from günstig-heizen.de8
More from günstig-heizen.de
50.000 Euro Bußgeld, Explodierende Gaspreise: Ein Ausweg, aber das Zeitfenster…
guenstig-heizen.deMost spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.