Tracked in our index — here's what we can read so far.
Running 4/30 days across 1 GEO.
Running in a single market (Singapore) — a focused test, not a broad rollout yet.
- Seen 4/30 days
- 1 GEO
- Redirect chain checked
- LP host: businesstimes.com.sg
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on May 27. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
The Business Times | Sponsored
Landing page
businesstimes.com.sg
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Went quiet
running 4d · last seen 21d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
62/100
push pressure now · 30d index
Strength
59/100
overall scale · 30d index
Run
4d
last seen 21d ago
Markets
1
countries seen
Landing page
businesstimes.com.sg
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Hits at home, now breaking out: The cult Asian personal care brands going global
The Business Times | Sponsored@the
Top 25% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in APAC — Singapore.
What the data shows
The Business Times | Sponsored's Outbrain creative has been running for 4 days across 1 country and first seen on May 22, 2026 and last seen on May 27, 2026. It has been observed in Singapore. The ad lands on businesstimes.com.sg. On our 30-day observation series the creative has run in intermittent bursts over the last 30 days. The Business Times | Sponsored is running 7 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Hits at home, now breaking out: The cult Asian personal care brands going global. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
businesstimes.com.sg
Path
/events-awards/emerging-enterprise/ocbc-emerging-enterprise-awards-cult-asian-personal-care-brands-going-global-dododots-stryv
Full URL
Redirect chain
Chain not captured yet.
Final host: businesstimes.com.sg. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- utm_source
- dc-outbrain-sponsored
- utm_medium
- referral
- utm_campaign
- apx134444_873507_article02
- obOrigUrl
- true
+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
May 18 → Jun 15·peaks May 22
30-day run pattern
PulsedIntermittent runs with quiet stretches — likely paused for budget cycles or rotation against fresher creatives.
- Coverage
- 14% of 30d
- Peak surge
- 2.3× vs median
- Last 7d
- 0
- WoW
- —
Peak day: — 2.3× the median day, indicating a deliberate budget push.
Window: May 18 → Jun 15
Sibling creatives from this campaign
Other creatives in Other on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
How S'pore start-ups are solving MNCs' toughest green challenges
Hits at home, now breaking out: The cult Asian personal care brands going global
Spotting kidney disease early, redesigning the hospital meal: How two firms are changing healthcare
The clean-tech innovators helping heavy industry hit net zero
The robot that cleans toilets so humans don’t have to – and 100 companies want one
These stocks rerated after strategic moves. Can they inspire others to do the same?
AI-led innovation, overseas growth and Sony venture: How screen champion sharpens its profitability
Tested headline variants7
Tested headline variants
The Business Times | Sponsored's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1AI-led innovation, overseas growth and Sony venture: How screen champion sharpens its profitabilityKilled6d11 content tokens
- #2How S'pore start-ups are solving MNCs' toughest green challengesKilled5d8 content tokens
- #3Spotting kidney disease early, redesigning the hospital meal: How two firms are changing healthcareKilled1d10 content tokens
- #4The clean-tech innovators helping heavy industry hit net zeroKilled1d9 content tokens
More from The Business Times | Sponsored7
More from The Business Times | Sponsored
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.