Tracked in our index — here's what we can read so far.
Longevity data is still building for this creative.
Running in a single market (Germany) — a focused test, not a broad rollout yet.
- 1 GEO
- Redirect chain checked
- LP host: ikea.com
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on Jun 6. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
IKEA
Landing page
ikea.com
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Went quiet
last seen 10d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
14/100
push pressure now · 30d index
Strength
15/100
overall scale · 30d index
Run
—
last seen 10d ago
Markets
1
countries seen
Landing page
ikea.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
What the data shows
IKEA's Outbrain creative has been running for 0 days across 1 country and first seen on June 6, 2026. It has been observed in Germany. The ad lands on ikea.com. On our 30-day observation series the creative has cooled noticeably in the last week. IKEA is running 5 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Länger hell, mehr drin! Dein IKEA Midsommar.. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
ikea.com
Path
/de/de/ikea-family/mach-midsommar-pub70f168b0/
Full URL
Redirect chain
Chain not captured yet.
Final host: ikea.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- utm_term
- ADGapID_026_800138_559534104-559534104:P14760533:A88715602
- amp;utm_campaign
- DE_LC_A2_0_0_FY26L4_fy26launch4.ol_0
- amp;utm_medium
- SDP_multi_C_CPC_C3_Launch4.Outbrain.Midsommar.Native
- amp;utm_source
- DE+Outbrain+Germany+GmbH
- amp;utm_content
- L4W3+Outbrain+MIDSOMMAR+Native_Static_1200x800_HFBMUL_Launch4+fy26
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
May 18 → Jun 15·peaks Jun 6
30-day run pattern
FadingActivity has collapsed in the last week — the buyer is winding this creative down or rotating to a new variant.
- Coverage
- 3% of 30d
- Peak surge
- 1× vs median
- Last 7d
- 0
- WoW
- -100%
Peak day:
Window: May 18 → Jun 15
Sibling creatives from this campaign
Other creatives in Other on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
Tested headline variants5
Tested headline variants
IKEA's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Mit Pink frisch in den Sommer!Killed5d5 content tokens
- #2Sommer, Sonne, Sonnenschein!Killed0d3 content tokens
- #3Exklusiv für IKEA Family Mitglieder. Vom 1.6. bis 30.6.2026.Killed0d8 content tokens
- #4IKEA Family Angebot: Küche kaufen und bis zu 600.- sparen!Killed0d10 content tokens
More from IKEA5
More from IKEA
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.