They tested it and dropped it — copy the angle, not the exact creative.
Ran for 7 days across 1 GEO but hasn't been seen in over a week.
Running in a single market (United States) — a focused test, not a broad rollout yet.
- Seen 7/30 days
- 1 GEO
- Redirect chain checked
- LP host: proton.me
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on Jun 5. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Proton
Landing page
proton.me
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Went quiet
running 7d · last seen 12d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
89/100
push pressure now · 30d index
Strength
60/100
overall scale · 30d index
Run
7d
last seen 12d ago
Markets
1
countries seen
Landing page
proton.me
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Security or Simplicity? Your VPN Shouldn't Make You Choose.
Proton@proton
Top 25% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in North America — United States.
What the data shows
Proton's Outbrain creative has been running for 7 days across 1 country and first seen on May 28, 2026 and last seen on June 5, 2026. It has been observed in United States. The ad lands on proton.me. On our 30-day observation series the creative has cooled noticeably in the last week. Proton is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Security or Simplicity? Your VPN Shouldn't Make You Choose.. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
proton.me
Path
/l/business/contact
Full URL
Redirect chain
Chain not captured yet.
Final host: proton.me. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- int
- vpn
- utm_campaign
- ww-en-2b-vpn-gro_soc-g_awa-outbrain_alwayson_mql
- utm_medium
- dis_ad
- utm_source
- outbrain.com
- utm_content
- 006e7fb5f1968730d5d6cbb833229150a4
- utm_term
- {{publisher_name}}_{{section_name}}
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
May 18 → Jun 15·peaks Jun 4
30-day run pattern
FadingActivity has collapsed in the last week — the buyer is winding this creative down or rotating to a new variant.
- Coverage
- 31% of 30d
- Peak surge
- 1.5× vs median
- Last 7d
- 0
- WoW
- -100%
Peak day:
Window: May 18 → Jun 15
Sibling creatives from this campaign
Other creatives in Other on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
Waarom stapt iedereen over van Gmail?
The Most Dangerous Password Manager Is the One Nobody Uses
Warum verlassen alle Gmail?
Why Is Everyone Quitting Gmail?
The Encrypted Workspace Your Team Will Actually Use
Compliance: GDPR, HIPAA, CCPA - One Workspace Covers All
Why 100,000 Companies Ditched Google Workspace
Stap over van Gmail voor uw dataprivacy
Tested headline variants8
Tested headline variants
Proton's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Waarom stapt iedereen over van Gmail?Winning angle27d6 content tokens
- #2Stap over van Gmail voor uw dataprivacyKilled19d7 content tokens
- #3The Encrypted Workspace Your Team Will Actually UseKilled6d5 content tokens
- #4Why 100,000 Companies Ditched Google WorkspaceKilled6d6 content tokens
Winning angle: the headline they kept alive longest — it beat the other variants they tested. Model this one; treat the rest as discarded experiments.
More from Proton8
More from Proton
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.