Tracked in our index — here's what we can read so far.
Running 3/30 days across 1 GEO.
Running in a single market (United States) — a focused test, not a broad rollout yet.
- Seen 3/30 days
- 1 GEO
- Redirect chain checked
- LP host: wastedive.com
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on May 16. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Waste Dive
Landing page
wastedive.com
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Went quiet
running 3d · last seen 31d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
33/100
push pressure now · 30d index
Strength
24/100
overall scale · 30d index
Run
3d
last seen 31d ago
Markets
1
countries seen
Landing page
wastedive.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
When route knowledge walks out the door: The hidden risk in waste collection operations
Waste Dive@waste
Top 25% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in North America — United States.
What the data shows
Waste Dive's Outbrain creative has been running for 3 days across 1 country and first seen on May 13, 2026 and last seen on May 16, 2026. It has been observed in United States. The ad lands on wastedive.com. On our 30-day observation series the creative has cooled noticeably in the last week. Waste Dive is running 1 other creative we have indexed, linked below for side-by-side comparison.
Creative headline: When route knowledge walks out the door: The hidden risk in waste collection operations. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
wastedive.com
Path
/spons/when-route-knowledge-walks-out-the-door-the-hidden-risk-in-waste-collectio/818744/
Full URL
Redirect chain
Chain not captured yet.
Final host: wastedive.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- test_key
- 8ae68e4b644ce032293e376e22918032
- utm_source
- outbrain
- utm_medium
- CPO
- utm_campaign
- RouteSmart-2026-05-11-WasteDive
- obOrigUrl
- true
+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks May 13
30-day run pattern
FadingActivity has collapsed in the last week — the buyer is winding this creative down or rotating to a new variant.
- Coverage
- 7% of 30d
- Peak surge
- 1× vs median
- Last 7d
- 0
- WoW
- -100%
Peak day:
Window: Apr 25 → May 24
Sibling creatives from this campaign
Other creatives in Content Arb on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
More from Waste Dive1
More from Waste Dive
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.