Currently running — worth a closer look.
Running 6/30 days across 1 GEO.
Running in a single market (United States) — a focused test, not a broad rollout yet.
- Seen 6/30 days
- 1 GEO
- Redirect chain checked
- LP host: healthywellnesshome.com
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on Jun 11. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Plateful
Landing page
healthywellnesshome.com
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Pushing hard now
running 6d · last seen 6d ago · 1 market
Heavy push pressure in the last few days — hot right now. Worth a close look while it's live.
Gravity
94/100
push pressure now · 30d index
Strength
59/100
overall scale · 30d index
Run
6d
last seen 6d ago
Markets
1
countries seen
Landing page
healthywellnesshome.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Why More Americans Are Replacing Their Non-Stick Pans With Titanium
Plateful@plateful
Top 25% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in North America — United States.
What the data shows
Plateful's Outbrain creative has been running for 6 days across 1 country and first seen on June 4, 2026 and last seen on June 11, 2026. It has been observed in United States. The ad lands on healthywellnesshome.com. On our 30-day observation series the creative has cooled noticeably in the last week. Plateful is running 4 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Why More Americans Are Replacing Their Non-Stick Pans With Titanium. Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Redirect chain
Chain not captured yet.
Final host: healthywellnesshome.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- vlmcid
- w7ch9cjd5jpgfs1j3utra6i4
- c
- Council Bluffs
- cep
- crHC_RSlP3Gzx_ONFwq95ARS-VkE_QfV6qedbQPl5iLQcWvjfali4G_lfxslmSvXbSKbX2S_zcLH70k3BbxHN8ubAEcxPj2H_ytVuHTh86xx0Gn_w6Gqu_1eZbGni9Qo6NBIah33Y94Wks_2xl6QiZ9zE3mVzVPIahpF0AlSXLFTyo2EbOk3iVa2vTVTMG8jF4MMt4rd1rvudmg295mqimgQx_AdrxaT3hXWqm1Q_icLUGOIMOjy-pVcVMycgGoUegdSSmqqDe426nDwvtaqvxB-T1ggMbNPuprI0jB9LYc-N2N4gsjru83v4uyieIhXm66bbBnt7naqBvtMReQbRnu92_DqRGXDlI7C1eC-Z0rYxWua2ukxtRSIfAFGloPff9RYjJdx7jO8I7nJ09UaRIY_8fmYyYxJdTyT6DrGySpDvEnbnBJI9C1X7a_3swK5MHzrum_D2zHAaH2TDxR9FKHu9IuUPx9yFu3Q1oixHaxnWNZA0DYfRDntoHjlL8x8sTkuOePEoiTHFeDQNK4AmgTTJXVF0e6ehMo-E3fO4uv-3nykbMY7iAIJm1H5KuQ30paWocKBwdHqBJQVMjDu7h2mWwrs43B1mmj9iyQ6Km_Xut6ks6DTYUidflVTELOrvX50YTv_BaEM1MfTvvpn07tl7wn8516y4_A76YwIO7bowzQY5n9s_lrtsmHXD6naA3KreqGs0MIrvRxhV5QVFej9dKm_KfJkIuh4YvYyanezY2NML2twwL8uSVcBxynsa_11mLmHOqF4P5A6l7tLC5aCAhr-pFxcCLsovwTtAwfh9MvmoSdi_xgfSgQja6LEok7nOw5wb-Z7QO32nQFw7YehLNY6kFhrPMVljSyl7orKW-y2aFsYuEEtHmOVniUi
- lptoken
- 17b9810715d940f56595
- campaign_id
- 00f9702dfb1a7036e626cfb59424da1f5d
- publisher_id
- {{publisher_id}}
- publisher_name
- {{publisher_name}}
- ad_id
- 0067485dcef9723526576665e056da3068
- ad_title
- Why+More+Americans+Are+Replacing+Their+Non-Stick+Pans+With+Titanium
- sctn_id
- {{section_id}}§ion_name={{section_name}}
- req_id
- 5860579c86094454f85daf5a165f30ab
- promoted_link_id
- 0067485dcef9723526576665e056da3068
- time_stamp
- 20260611003007
- ob_click_id
- {{ob_click_id}}
+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
May 18 → Jun 15·peaks Jun 7
30-day run pattern
FadingActivity has collapsed in the last week — the buyer is winding this creative down or rotating to a new variant.
- Coverage
- 28% of 30d
- Peak surge
- 7.6× vs median
- Last 7d
- 12
- WoW
- -80%
Peak day: — 7.6× the median day, indicating a deliberate budget push.
Window: May 18 → Jun 15
Sibling creatives from this campaign
Other creatives in Content Arb on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
Tested headline variants4
Tested headline variants
Plateful's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Chicago Doctor Says: Stop Using Your Non-Stick Pan If It Looks Like This10d10 content tokens
- #2Best Chef's Says: Why I Threw Away Every Non-Stick Pan In My House10d9 content tokens
- #3The Pan Doctors Use at Home (And Why They Don't Tell You)0d6 content tokens
More from Plateful4
More from Plateful
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.