Proven for weeks and still live — safe to model.
Battle-tested: running 23/30 days across 1 GEO. Surviving this long usually means it's profitable enough to keep funding.
Running in a single market (India) — a focused test, not a broad rollout yet.
- Seen 23/30 days
- 1 GEO
- Redirect chain checked
- LP host: tvarra.com
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on Jun 14. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Tvarra
Landing page
tvarra.com
where it lands
Product / Offer: not detected
Tracker: not detected
Affiliate network: not detected
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected.
Active
running 23d · last seen 1d ago · 1 market
Running with a modest observed footprint so far.
Gravity
3/100
push pressure now · 30d index
Strength
15/100
overall scale · 30d index
Run
23d
last seen 1d ago
Markets
1
countries seen
Landing page
tvarra.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Taboola
traffic source
The two-wheeler seat with the higher injury risk isn't the front one
Tvarra@tvarra
Three independent studies reveal the shocking truth about pillion riders, helmets, and survival on Indian roads — and why women on motorcycles need protection now.
Top 25% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 2, concentrated in APAC — India.
What the data shows
Tvarra's Taboola creative has been running for 23 days across 1 country and first seen on May 22, 2026 and last seen on June 14, 2026. It has been observed in India. The ad lands on tvarra.com. On our 30-day observation series the creative has run in intermittent bursts over the last 30 days. Tvarra is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: The two-wheeler seat with the higher injury risk isn't the front one. Indexed on Taboola by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
tvarra.com
Path
/pages/the-pillion-problem-indias-most-overlooked-road-safety-crisis
Full URL
https://tvarra.com/pages/the-pillion-problem-indias-most-overlooked-road-safety-crisis
Redirect chain
Chain not captured yet.
Final host: tvarra.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
No query string on this URL.
Tracking setup · Taboola
Taboola passes site, site_id, campaign_id, campaign_item_id and click-id by default. Map those to your tracker's source/sub1-4 fields. Use {click_id} as your unique click identifier when posting back conversions.
?site={site}&site_id={site_id}&campaign_id={campaign_id}&campaign_item_id={campaign_item_id}&click-id={click_id}Default Taboola setup template: ?site={site}&site_id={site_id}&campaign_id={campaign_id}&campaign_item_id={campaign_item_id}&click-id={click_id}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
Apr 25 → May 24·peaks May 22
30-day run pattern
PulsedIntermittent runs with quiet stretches — likely paused for budget cycles or rotation against fresher creatives.
- Coverage
- 3% of 30d
- Peak surge
- 1× vs median
- Last 7d
- 1
- WoW
- new
Peak day:
Window: Apr 25 → May 24
Sibling creatives from this campaign
Other creatives in Other on Taboola
The rest of the set they’re running — see what else this angle is paired with.
The Pillion Problem: India’s Most Overlooked Road Safety Crisis
Who actually takes the worst impact in road accidents
Why pillion riders take more impact than drivers in two-wheeler accidents
The two-wheeler seat with the higher injury risk isn't the front one
Crores of women ride pillion every day. No one built a helmet for them.
It's not laziness. The helmet was never built for Indian summers.
Helmets weren't designed for Indian heat — and it shows
Most two-wheeler accident injuries in India don't involve the driver
Tested headline variants8
Tested headline variants
Tvarra's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Most two-wheeler accident injuries in India don't involve the driverWinning angle30d7 content tokens
- #2Why pillion riders take more impact than drivers in two-wheeler accidents29d7 content tokens
- #3Crores of women ride pillion every day. No one built a helmet for them.29d8 content tokens
- #4The Pillion Problem: India’s Most Overlooked Road Safety Crisis28d7 content tokens
Winning angle: the headline they kept alive longest — it beat the other variants they tested. Model this one; treat the rest as discarded experiments.
More from Tvarra8
More from Tvarra
The Pillion Problem: India's Most Overlooked Road Safety Crisis – Tvarra Skip…
tvarra.comThe Pillion Problem: India's Most Overlooked Road Safety Crisis – Tvarra Skip…
tvarra.comThe Pillion Problem: India's Most Overlooked Road Safety Crisis – Tvarra Skip…
tvarra.comWomen's Designer Helmets - ISI Certified Stylish Helmets for Ladies – Tvarra…
tvarra.comWomen's Designer Helmets - ISI Certified Stylish Helmets for Ladies – Tvarra…
tvarra.comMost spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.