Fresh and still running — early to copy.
New launch: running 7/30 days across 1 GEO, last seen in the past couple of days. Get in before it saturates.
Running in a single market (United States) — a focused test, not a broad rollout yet.
- Seen 7/30 days
- 1 GEO
- Redirect chain checked
- LP host: smartasset.com
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on Jun 15. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
SmartAsset
Landing page
smartasset.com
where it lands
Product / Offer: not detected
Tracker: not detected — cloaked
Affiliate network: not detected — cloaked
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected — the funnel is cloaked behind an arbitrage host.
Pushing hard now
running 7d · last seen 1d ago · 1 market
Heavy push pressure in the last few days — hot right now. Worth a close look while it's live.
Gravity
95/100
push pressure now · 30d index
Strength
60/100
overall scale · 30d index
Run
7d
last seen 1d ago
Markets
1
countries seen
Landing page
smartasset.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Ask a Pro: "How Can I Avoid Paying Taxes on IRA Withdrawals?"
SmartAsset@smartasset
Top 25% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in North America — United States.
What the data shows
SmartAsset's Outbrain creative has been running for 7 days across 1 country and first seen on June 7, 2026 and last seen on June 15, 2026. It has been observed in United States. The ad lands on smartasset.com. On our 30-day observation series the creative has run in intermittent bursts over the last 30 days. SmartAsset is running 5 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Ask a Pro: "How Can I Avoid Paying Taxes on IRA Withdrawals?". Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
smartasset.com
Path
/retirement/find-a-financial-planner
Full URL
Redirect chain
Chain not captured yet.
Final host: smartasset.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- utm_source
- outbrain
- utm_campaign
- out__falc_direct_itwx_allplatforms_tcpa_0626_t1offline
- utm_term
- {{section_id}}
- utm_content
- 0003d10b37b96e0ac87e7e10c74bea2b6d
- utm_id
- {{ob_click_id}}
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
May 18 → Jun 15·peaks Jun 12
30-day run pattern
PulsedIntermittent runs with quiet stretches — likely paused for budget cycles or rotation against fresher creatives.
- Coverage
- 31% of 30d
- Peak surge
- 2× vs median
- Last 7d
- 42
- WoW
- +147%
Peak day: — 2× the median day, indicating a deliberate budget push.
Window: May 18 → Jun 15
Sibling creatives from this campaign
Other creatives in Other on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
Ask a Pro: "How Long Does $2.5M Last in Retirement?"
Ask a Pro: "I'm 65 With $1.1M Saved. What's My Retirement Budget?"
Ask a Pro: "I Have a $1.4M IRA. Should I Convert $160K/Year to Roth to Save on RMDs?"
Ask a Pro: "I'm 65 With $1.1M In An 401(k). What's My Retirement Budget?"
Ask a Pro: "How Can I Avoid Paying Taxes on IRA Withdrawals?"
Tested headline variants5
Tested headline variants
SmartAsset's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Ask a Pro: "I'm 65 With $1.1M In An 401(k). What's My Retirement Budget?"Winning angle47d9 content tokens
- #2Ask a Pro: "How Long Does $2.5M Last in Retirement?"24d6 content tokens
- #3Ask a Pro: "I'm 65 With $1.1M Saved. What's My Retirement Budget?"2d9 content tokens
- #4Ask a Pro: "I Have a $1.4M IRA. Should I Convert $160K/Year to Roth to Save on RMDs?"0d10 content tokens
Winning angle: the headline they kept alive longest — it beat the other variants they tested. Model this one; treat the rest as discarded experiments.
Persistent across variants: askpro
More from SmartAsset5
More from SmartAsset
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.