Proven for weeks and still live — safe to model.
Battle-tested: running 26/30 days across 1 GEO. Surviving this long usually means it's profitable enough to keep funding.
Running in a single market (United States) — a focused test, not a broad rollout yet.
- Seen 26/30 days
- 1 GEO
- Redirect chain checked
- LP host: smartasset.com
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on Jun 18. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
SmartAsset
Landing page
smartasset.com
where it lands
Product / Offer: not detected
Tracker: not detected — cloaked
Affiliate network: not detected — cloaked
How we know: the tracker and affiliate network come from the live redirect chain we followed and fingerprinted hop by hop. Greyed nodes weren’t detected — the funnel is cloaked behind an arbitrage host.
Sustained high-scale signal
running 26d · last seen 1d ago · 1 market
Observed at high scale and still active for 26d — a strong, long-running signal worth modelling (no spend/CTR data; scale is inferred from observation volume).
Gravity
97/100
push pressure now · 30d index
Strength
64/100
overall scale · 30d index
Run
26d
last seen 1d ago
Markets
1
countries seen
Landing page
smartasset.com
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Ask a Pro: "How Long Does $2.5M Last in Retirement?"
SmartAsset@smartasset
Top 10% longevity in network
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in North America — United States.
What the data shows
SmartAsset's Outbrain creative has been running for 26 days across 1 country and first seen on May 22, 2026 and last seen on June 18, 2026. It has been observed in United States. The ad lands on smartasset.com. On our 30-day observation series the creative has run in sharp traffic spikes over the last 30 days. SmartAsset is running 7 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Ask a Pro: "How Long Does $2.5M Last in Retirement?". Indexed on Outbrain by mediabuyer.
Landing-page intelligence
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
smartasset.com
Path
/retirement/find-a-financial-planner
Full URL
Redirect chain
Chain not captured yet.
Final host: smartasset.com. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- utm_source
- outbrain
- utm_campaign
- out__falc_direct_25mlr_allplatforms_tcpa_0426_t1_broad_colorgrade
- utm_term
- {{section_id}}
- utm_content
- 007f5c17d912132ecbe09fff4328e146b3
- utm_id
- {{ob_click_id}}
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
May 21 → Jun 19·peaks Jun 17
30-day run pattern
SpikyHeavy traffic bursts on a few days with quieter days in between — typical of aggressive A/B testing or geo/daypart targeting.
- Coverage
- 37% of 30d
- Peak surge
- 8× vs median
- Last 7d
- 58
- WoW
- +2800%
Peak day: — 8× the median day, indicating a deliberate budget push.
Window: May 21 → Jun 19
Sibling creatives from this campaign
Other creatives in E-commerce on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
Ask a Pro: "I'm 65 With $250K Saved. What's My Retirement Budget?"
Ask a Pro: "I'm 65 With $1.1M Saved. What's My Retirement Budget?"
Ask a Pro: "I'm 65 With $1.1M In An 401(k). What's My Retirement Budget?"
Ask a Pro: "How Long Does $2.5M Last in Retirement?"
Ask a Pro: "I'm 65 With $500K Saved. What's My Retirement Budget?"
Ask a Pro: "How Long Does $1.5M Last in Retirement?"
Tested headline variants7
Tested headline variants
SmartAsset's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Ask a Pro: "I'm 65 With $1.1M In An 401(k). What's My Retirement Budget?"Winning angle49d9 content tokens
- #2Ask a Pro: "How Can I Avoid Paying Taxes on IRA Withdrawals?"10d7 content tokens
- #3Ask a Pro: "I'm 65 With $1.1M Saved. What's My Retirement Budget?"6d9 content tokens
- #4Ask a Pro: "How Long Does $1.5M Last in Retirement?"5d6 content tokens
Winning angle: the headline they kept alive longest — it beat the other variants they tested. Model this one; treat the rest as discarded experiments.
Persistent across variants: askpro
More from SmartAsset7
More from SmartAsset
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.