Tracked in our index — here's what we can read so far.
Longevity data is still building for this creative.
Running in a single market (Australia) — a focused test, not a broad rollout yet.
- 1 GEO
- Redirect chain checked
- LP host: billyexplores.com.au
Reverse-engineered from the live ad — longevity, GEOs, and the affiliate funnel behind it. Verified by following the redirect chain on May 28. Free, no login.
Funnel, reverse-engineered
The campaign behind this creative
← the actual path the money takes.
Creative
Billy Explores
Landing page
billyexplores.com.au
where it lands
Tracker
not detected
Affiliate network
not detected
How we know: we followed the live redirect chain from this creative and fingerprinted each hop. Greyed nodes weren’t detected.
Went quiet
last seen 13d ago · 1 market
No fresh sightings in over a week — momentum has dropped. Study it, don't chase it.
Gravity
—
push pressure now · 30d index
Strength
3/100
overall scale · 30d index
Run
—
last seen 13d ago
Markets
1
countries seen
Landing page
billyexplores.com.au
final host
Screenshot
—
not captured yet
Operator
—
unidentified
Network
Outbrain
traffic source
Aussies Won't Believe: Bupa vs Medibank vs NIB Compared
Billy Explores@billy
Days alive is a profitability proxy — advertisers don’t pay to run losers.
Seen in
Geo reach
Single-geo testa single marketPredominantly Tier 1, concentrated in APAC — Australia.
What the data shows
Billy Explores's Outbrain creative has been running for 0 days across 1 country and first seen on May 28, 2026. It has been observed in Australia. The ad lands on billyexplores.com.au. Billy Explores is running 8 other creatives we have indexed, linked below for side-by-side comparison.
Creative headline: Aussies Won't Believe: Bupa vs Medibank vs NIB Compared. Indexed on Outbrain by mediabuyer.
Landing page intelligence
Where this ad lands
The lander is the product — screenshot, redirect chain, offer, tech stack, and on-page text in one place.
Landing page not captured yet
Our crawler renders each advertiser’s funnel on a rolling schedule. Recently observed ads are queued first — check back to see the full-page screenshot.
Host
billyexplores.com.au
Path
/article/compare-health-insurance/beham-free-healthcare-comparison-service-helping-australian-seniors-save-big
Full URL
Redirect chain
Chain not captured yet.
Final host: billyexplores.com.au. Hop-by-hop capture runs as a separate pipeline; ads observed in recent ingests get crawled first.
Tracking parameters
- publisher_id
- 15
- sub_id
- 4_OB_BE_Health_AU_D
- utm_source
- outbrain
- utm_medium
- native
- utm_campaign
- 008733f5249ef8408427d94220cddb950b
- utm_content
- 0059b5e09e8612457692ea693afdd6b7c9
- utm_term
- {{section_id}}
- obclid
- {{ob_click_id}}
- obOrigUrl
- true
+ 1 known tracker hidden (cloaker IDs scrubbed at ingest).
Tracking setup · Outbrain
Outbrain emits ob_click_id (your unique click), ob_source (publisher), ob_section (placement), and ob_position. Forward ob_click_id to your tracker as the postback key. ob_source and ob_section are the two highest-signal sub-IDs for blacklisting.
?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}Default Outbrain setup template: ?ob_click_id={ob_click_id}&ob_source={ob_source}&ob_section={ob_section}&ob_position={ob_position}
Tech stack
No third-party monetization stack detected — this appears to be a direct landing page.
Landing page hubs
Landing page text
On-page text not extracted yet.
Observed daily (last 30 days)
No observations in this window.
Sibling creatives from this campaign
Other creatives in Content Arb on Outbrain
The rest of the set they’re running — see what else this angle is paired with.
Aussies Won't Believe: Bupa vs Medibank vs NIB Compared
Are You Missing Over 50s Government Rebates [Find Out]
BUPA, NIB, HIF, AHM: Not many people know this
Over-65? You Could Lose Hundreds After Rebate Change
Millions of Seniors Face Higher Health Costs After Govt Move
Rebate Cut Just Hit - Over-65s Urged to Check Cover Now
Tested headline variants
Billy Explores's own A/B test — which headline they kept
The advertiser’s own A/B result, handed over: ranked by days running, the survivor on top. Variants they stopped running are struck through — they tested and killed those angles.
- #1Are You Missing Over 50s Government Rebates [Find Out]Winning angle45d6 content tokens
- #2Government Rebate: Have You Checked Your Health Cover?Killed30d5 content tokens
- #3BUPA, NIB, HIF, AHM: Not many people know thisKilled29d7 content tokens
- #4Which Is Better: Medibank, Bupa, or NIB? (see why)Killed19d6 content tokens
Winning angle: the headline they kept alive longest — it beat the other variants they tested. Model this one; treat the rest as discarded experiments.
More from Billy Explores
Most spy tools stop at the creative. This page connects it to the campaign behind it — the funnel, the longevity, the GEOs. Free.